一名优秀的教师在教学时都会提前最好准备，作为教师就要好好准备好一份教案课件。教案可以让讲的知识能够轻松被学生吸收，帮助教师有计划有步骤有质量的完成教学任务。那么怎么才能写出优秀的教案呢？小编特地为大家精心收集和整理了“Gettingthemessage教案”，但愿对您的学习工作带来帮助。m.jAb88.com

Gettingthemessage教案
Unit5　Gettingthemessage?
Ⅰ.BriefStatementsBasedontheUnit?
Withthedevelopmentofmarketeconomy,advertisementshavebecomemoreandmoreimportantinoursociety.Asweknow,adsplayanimportantroleinourlife.Theygiveussomeinformationaboutnewproducts.However,someadsarenotveryusefultopeople,sometimesevenharmful.Therefore,itiswiseforpeopletomakesuretheadsaretellingthetruth.Thisunitmainlytalksaboutads.Bylearningthisunit,wenotonlywantthestudentstolearnsomethingaboutadsbutalsowanttostimulatethestudents’interestinads.Ofcourse,itisnecessaryforthestudentstomastertheusefulphrasesandexpressionsinthisunit.Meanwhile,wealsoreviseanimportantelement—theObjectComplement.?
Ⅱ.TeachingGoals?
1.Talkaboutadvertisingandadvertisements.?
2.Practisemakingcomplaintsandexpressingemotions.?
3.Practiseexpressingandevaluationdifferentviews.?
4.ReviewtheObjectComplement.?
5.Writeanadvertisement.?
Ⅲ.BackgroundInformation?
1.HowDidAdvertisingComeabout?
Advertisingisawayofinformingpeopleofsomething.Thiscanrangefromtellingthemofaproductforsale,oraservice,orurgingthemtodosomething,oreventobringone’snamebeforethepublic.Soadvertisingcameoutquitenaturallyandtookmanyformsfromtheverybeginning.Forexample,thereisapapyrusdiscoveredatThebesofferingarewardforarunawayslave.Itisthreethousandyearsold—andit’sreallyanadvertisement!SignboardsthatnotifiedpeopleofservicesavailablewereplacedoutsidedoorsinGreeceandEgyptaround1500B.C.—aformofadvertising.Withtheinventionofprinting,advertisingbegantotakeonnewforms.About1477,inLondon,thefirstprintedadvertisementinEnglishannouncedaprayerbooksale.ThefirstnewspaperadvertisementappearedonthebackpageofLondonnewspaperin1625.Itwasnotuntil1704thatpaidadvertisementswereprintedintheUnitedStates.By1771therewere31newspapersintheColonies,andallofthemcarriedadvertising.Today,ofcourse,weknowthatadvertisingisdonenotonlyinnewspapers,butalsoinmagazines,ontheradio,andontelevision.Thefirst“commercials”appearedonradioabout1920.CommercialsontelevisiondevelopedmostlyafterWorldWarⅡ.TheideaspreadveryquicklyandtodaytheadvertisingthatisdoneonTVissofamiliartoallofusthatmanypeoplecanrememberthecommercialsevenbetterthantheshowstheysee!?
2.SlogansforAdvertisements?
Justdoit！只管去做。（耐克运动鞋）?
Feelthenewspace.感受新境界。（三星电子）?
Intelligenceeverywhere.智慧演绎，无处不在。（摩托罗拉手机）?
Obeyyourthirst.服从你的渴望。（雪碧）?
Askformore.渴望无限。（百事流行鞋）?
Thenewdigitalera.数码新时代。（SONY影碟机）?
Welead.Otherscopy.我们领先，他人仿效。（理光复印机）?
Impossiblemadepossible.使不可能变为可能。（佳能打印机）?
Therelentlesspursuitofperfection.不懈追求完美。（凌志轿车）?
Poetryinmotion,dancingclosetome.动态的诗，向我舞动。（丰田汽车）?
Thechoiceofanewgeneration.新一代的选择。（百事可乐）?
Nobusinesstoosmall,noproblemtoobig.没有不做的小生意，没有解决不了的大问题。（IBM公司）?
TakeTOSHIBA,taketheworld.拥有东芝，拥有世界。（东芝电子）?
Let’smakethingsbetter.让我们做得更好。（飞利浦电子）?
Thetasteisgreat.味道好极了。（雀巢咖啡）?
Goodtothelastdrop.滴滴香浓，意犹未尽。（麦斯威尔咖啡）?
CometowheretheflavorisMarlborocountry.光临风韵之境——万宝路世界。（万宝路香烟）?
Taketimetoindulge.尽情享受吧！(雀巢冰激凌)?
Flyhigher.越飞越高。（白沙集团）?
Futurewillbebetter.未来会更好。（非常可乐）?
Loveisinthefamily.爱在家庭。（梦洁床垫）?
Tobetrueforever.真诚到永远。（海尔集团）?
Advanceintothenewcentury.走进新世界。（红河集团）?
Timealwaysfollowsme.时间因我存在。（罗西尼表）?
Outstandingcross-countryperformance,perfectfeelfortheroad.杰出的越野性能，完美的驾乘享受。（北京吉普）?
FlyingChinaSouthernAirlines,flyingwiththemostperfectservice.选择南方航空，完美服务相伴。（中国南方航空公司）?
Ⅳ.TeachingTime:Fiveperiods?
TheFirstPeriod?
TeachingAims:?
1.Learnandmasterthenewwordsandexperssionsinthisperiod.?
2.Talkaboutadvertisingandadvertisementstoimprovethestudents’speakingability.?
3.Dosomelisteningpracticetoimprovethestudents’listeningability.?
4.Practisemakingcomplaintsandexpressingemotions.?
TeachingImportantPoints:?
1.Masterthefollowingphrases:?
take...intoconsideration?
inchargeof?
betoblameforsth.?
2.Improvethestudents’speakingabilitybytalkingaboutadvertisingandadvertisements.?
TeachingDifficultPoints:?
1.Helpthestudentstoimprovetheirlisteningability.?
2.Helpthestudentstoexpressemotions.?
TeachingMethods:?
1.Talkingmethodtoimprovethestudents’speakingability.?
2.Listeningmethodtotrainthestudents’listeningability.?
3.Pairworkorgroupworktomakeeverystudenttakeanactivepartinclass.?
TeachingAids:?
1.themultimedia?
2.theblackboard?
3.anewspaperandamagazine?
TeachingProcedures:?
StepⅠGreetings?
Greetthewholeclassasusual.?
StepⅡLead-inandWarmingup?
(Showanewspaper.)?
T:Lookatthisnewspaper.Whatcanyousee??
Ss:Someadvertisementsinit.?
(Showamagazine.)?
T:Yes,therearetoomanyadvertisementsinthisnewspaper.Nowlookatthismagazine.Therearealsosomeadvertisementsonthelastfewpages.Everywherewecanfindadvertisements.Whenwewalkinthestreet,wecanseeallkindsofadvertisementsinshopwindowsandonbothsidesofthestreet.SomefamousactorsoftenappearinTVadvertisements.Doyoulikeadvertisments??
S1:Yes.?
T:Why??
S1:Ithinkanadisinformativeandcanhelppeoplebuyandsellgoods.?
T:Good.Whataboutyou,LiNa??
S2:Ialsolikeads.Becauseadscanwidenpeople’sknowledgeandmakepeoplemoreexperienced.?
T:Well.Sitdown,please.What’syouropinion,WangLin??
S3:Idon’tlikeads.Becausetheonlypurposeofsomeadsistopersuadepeopletobuytheirpoorlymadeproducts.Andsomeadsareevenharmful.?
T:Yeah.Therearemanykindsofads.Someadsareusefulandtruthful.However,someadsgivealotofmisinformation.Theyaretryingtopersuadeustobuytheirpoorlymadeproducts.Therefore,it’swiseforustomakesuretheadsaretellingthetruth.?
(Showanadonthescreen.)?
T:Lookatthepictureonthescreen.Whatcanyousee??
Ss:AlittlegirlholdingacanofPepsi.?
T:Yes.ThisisanadaboutPepsi.Thelovelygirlontheadwilldrawchildren’sattention.?
(Showthesloganunderthead.)?
TheChoiceofaNewGeneration.
T:Thissloganisusedtodescribethisad,whichshowsthatthenewgenerationalllikePepsibest.Whatdoyouthinkitistryingtopersuadeustobuy??
Ss:It’stryingtopersuadeustobuyakindofdrink—Pepsi.?
T:Yeah.(Showanotheradonthescreen.)?
T:Nowlookatthisad.Whatisittryingtopersuadepeopletobuy??
Ss:Akindofshampoo.?
T:Yes.Howisittryingtodoso??
(Astudentstandsuptoanswerthisquestion.)?
S:Wecanseethefunctionandeffectofthiskindofshampooonthead.Theadtellsthetruththatyourhairwillbemoresoftandmoresmoothafteryouwashyourhairwithit.?
T:Yeah.Howistheinformationconveyed??
S:Bythewords“Moresoftandmoresmoothfeel,morefineandmoresmoothcare,...”printedinthisad.?
T:Good.Ithinkyou’velearntsomethingaboutadsfromthetwoadswe’vejusttalkedabout.Nowdisscussthequestiononthescreen.?
(Showthequestiononthescreen.)?
Whatkindofwordsdoyouthinkyouwouldneedtotalkaboutadvertisingandadvertisements??
(Givethestudentstwominutestodiscussit.Thencollectthewordsandwritethemontheblackboard.)?
T:Who’dliketotellmewhatwordsyouwouldneedtotalkaboutadvertisingandadvertisements??
S:I’dliketohaveatry,truthful,misinformation,mislead,persuade....?
(Whilethestudentsareanswering,teachercanwritethemontheblackboard.)?
(Bb:truthful,imisinformation,mislead,persuade,customer,producer,positive,negative,persuasive,informative,subjective,objective...)?
StepⅢListening?
(Showthepicturesonthescreen.)?
T:Withthedevelopmentofscienceandtechnology,computersareusedmoreandmoreinourlife.TheLaptopcomputerinmorepopularandmoreconvenient.Lookatthepicturesonthescreen.?
Therearemanykindsoflaptopcomputers.Supposeyourmotheristhinkingaboutbuyingalaptopcomputer.Butsheisnotsurewhichbrandshewouldbuy,soshehasaskedyoutolistentoadsfromdifferentcompanies.Fromtheimformationyouhear,shewilldecidewhichbrandshewouldchoose.Whatinformationdoyouthinkadscangiveyou??
S:Thefunctionofalaptopcomputer.?
S:Weightandsize.?
S:Reasonswhyyoushouldchoosethiscomputer.?
S:Price.?
...?
T:Good.Youcangetallkindsofinformation.NowopenyourbooksatPage38.LookatExercise1inListeningPart.Ticktheitemsonthelistbelowyouthinkwillbeincludedintheads,thenlisttheinformationintheorderofimportance.Write“1”nexttothemostimportantinformation,“2”nexttothesecondmostimportantandsoon.?
(Whenthestudentsfinishthistask,teacherbeginstoplaythetape.)?
T:Now,wearegoingtolistentosomeadsinPart1.Pleasemakenotesofwhatyouhearwhilelistening.Thencomparewithyourpartner.AtlastcheckyouranswerstoQuestion1.Areyouclear??
Ss:Yes.?
T:OK.Let’sbegin.?
(AfterfinishingExercise2,dealwithExercise3)?
T:OK.Workwithyourpartnerandmakealistofthingsyouthinkareimportanttotakeintoconsiderationwhenbuyingalaptopcomputer.?
(Teacherwritesthephrase—take...intoconsiderationontheblackboardandexplainsittothestudents.Thenteachergivesthestudentstwominutestodiscuss.)?
T:OK.Let’slistentoPart2.Wearegoingtolistentosomeadvicefromanexpert.Thencompareyourlistwithwhattheexpertsaid.?
(TeacherplaysthetapeforthestudentstolistentoandgetsthestudentstofinishExercise3.)?
T:NowuseyouranswersfromPart1andyournotesfromPart2towriteashortnotetoyourmother.Tellherwhichbrandyouthinksheshouldchooseandwhy.Atthesametime,youcangivehersomeusefulgeneraladvicetohelphermakeherdecision.?
StepⅣSpeaking?
T:NowlookattheSpeakingPartonPage39.Hereareseveralreaders,whohavewrittentothelocalnewspapercomplainingaboutitsadvertisementsandaneditor,whoisinchargeofthenewspaper’sadvertisementsection.(Teacherwritesthephrase“inchargeof”ontheblackboardandexplainsittothestudents.)?
Firstfinishtherolecard.Thenprepareameetingbetweenconcernedreadersandtheeditor.Workingroups.Oneofyouactsastheeditor,theothersactasthereaders.Beforeyoustart,I’llexplainaphrasetoyou.?
(Writethephrase—betoblameforsth.ontheblackboardandexplainittothestudents.?
Thenteacherputsthestudentsingroupsoffiveandgetsthemtoprepareforafewminutes.Attheend,teacherasksoneortwogroupstoreporttheirworktotherestoftheclass.)?
Asampledialogue:?
Editor:Now,everybodyishere.Ihaverecentlyreceivedsomeletterscomplainingabouttheads.Who’dliketobethefirsttotellmeyourproblemsabouttheproductyoubought??
ReaderA：Theadsinyournewspapersaythathe/shewillloseweightifoneusestheproducts,butafterItriedthem,theydidn’tworkonme.Ididn’tloseanyweight.?
Editor:Oh,I’msorrytohearthat.Maybeyoudidn’tusethemaccordingtotheinstructions.Oryoushouldcontinuetryingthem.Iftheydon’thaveanyeffectonyou,youcancontactwithus.We’llfindoutthetruthandhelpyoutomakeupforyourloss.?
ReaderB:IamveryupsetbecauseIhavejustlostalotofmoneyafteransweringanadinyournewspaper.Theadwasfulloflies.Ithinkthatyournewspapershouldberesponsibleandhelpmegetmoneyback.?
Editor:Oh,really?Thatmusthavebeencausedbyourcarelessness.Wedidn’ttellifwhattheadssaidwastrueorfalsebeforeweprintedtheads.Itisourfault.Afterwardswe’llhelpyougetyourmoneyback.?
ReaderD:Manystudentsinourschooleattoomuchjunkfood.Ithinkthenewspaperistoblameforthisbecausetherearetoomanyofsuchadsaboutjunkfood.?
Editor:Ithinkadsarenecessarybecauseadscanprovideinformationforcustomersandcanalsoincreasetheproductsales.?
ReaderD:Butithasanbadeffectonthestudents.?
Editor:Well.Weshallrestrictthenumberofadsaboutjunkfoodforthestudents’health.?
ReaderC:Theadsinyournewspapershowwomenasyoung,beautifulandstupid.Thisisbadbecausetheywillhaveabadeffectontheyouth.Thesepicturesmaydrawtoomuchattentionoftheteenagers.Theteenagers’llfallbehindintheirlessons.?
Editor:Yes.Wedidn’tnoticethisproblembefore.Fromnowon,wewillrestrictsuchads.?
...?
StepⅤSummaryandHomework?
T:Uptonow,we’vetalkedalotaboutads.Andwe’velearntsomethingaboutadsbylisteningandspeaking.Besides,we’velearntthreeusefulphrases.Afterclass,makesomesentenceswiththesephrases.Andpreviewthereadingpassage—Advertisingsomuchfortoday.?
StepⅥTheDesignoftheWritingon?
theBlackboard?
Unit5　Gettingthemessage?
TheFirstPeriod?
Wordstotalkaboutadvertisingandadvertisements:?
truthfulmisinformation　mislead?
persuadecustomerproducer?
persuasive　positive　negative?
informative　subjectiveobjective?
...
Usefulphrases:?
take...intoconsideration?
inchargeof?
betoblameforsth.
StepⅦRecordafterTeaching?

延伸阅读

Unit5Gettingthemessage

Unit5GettingthemessageI.单元教学目标

技能目标SkillGoals

▲Talkaboutadvertisingandadvertisements

▲Practisemakingcomplaintsandexpressingemotions

▲Practiseexpressingandevaluatingdifferentviews

▲ReviewtheObjectComplement

▲Writeanadvertisement

II.目标语言

功能句式

Makingcomplaintsandexpressingemotions

He’stoblame.That’slovely/great/wonderful!

Whatdoyoumeanbydoingso?

Doesthatsurpriseyou?

Heshouldn’thavedoneit.

Issomethingworryingyou?

Sheblamedhimforcominghomelate.

It’s(quite)allright.

Howcouldyoucheatyourteacher?

I’mpleasedwithyourspokenEnglish.

Whydidn’tyoutellmethetruth?

IwishIhadnevergivenitup.

词汇

1.四会词汇

convey,advertise,advertiser,brand,consideration,charge,loss,blame,broadcast,post,react,annoy,annoying,accuse,associate,appeal,frequent,figure,salesman,saleswoman,profit,campaign,policy,spokesman,spokeswoman,illegal,target,nowadays,nephew,waitress,hostess,attach,discount,bonus

2.认读词汇

mislead,misleading,critic,Ronaldo,TetsuyaKomuro,bait,bullet,nutritional,heroine,goddess,promotion,legend,slogan,catchy,context

3.重点词组

take...intoconsideration,incharge(of),handinhand,getacross,appealto,keepaneyeoutforsb./sth.,pointout,makesense

4.重点词汇

advertise,charge,blame,react,accuse,figure,profit,attach,discount

语法

ReviewtheObjectComplement

1.Somepeoplefindadvertisementsusefulandentertaining.

2.AsmyneighborMr.Whiteisatroublemaker,Ihavetokeepmyselfawayfromhim.

3.TheConsumers’Clubadvisesustomakeinformedchoicesbyreadingadscarefully.

4.Companieshopetoseeadsinfluencethebehaviorofcustomers.

5.Companiesspendalargeamountofmoneyemployingadvertisers.

6.TheUNemploysfamouspeopletomakeitsprogrammesknowntothepublic.

7.TheyappointedhimheadoftheBiologyDepartment.

8.Wefoundtheroomdecoratedwithframedadsonthewalls.

重点句子

1.Youthinkthenewspaperistoblameforthisbecause...P39

2....hasgonehandinhandwiththedevelopmentofadvertising.P40

3.Customersseesomanyadseverydaythatadvertisersmust...togettheirmessageacross.P40

4.Thebestchancetoreachcustomersistoappealtotheiremotions.P40

5.Ithasbeenprovenagainandagainthat...P40

6.Firstofall,weshouldalwayskeepaneyeoutfor“hiddeninformation”.P41III.教材分析和教材重组1.教材分析

本单元的主题是“advertisingandadvertisements”，功能项目是“表示抱怨”、“表达喜怒哀乐”以及“表达、评价不同观点”，写作要点是尝试写一则广告。通过本单元的学习，要让学生了解广告的语言特点、广告的艺术以及消费者应对广告所持的理性态度。教师要借助听说、讨论、阅读、写作等一系列行之有效的教学活动，进一步激发学生的学习兴趣，积极参与到课堂实践中，切实提升其综合运用语言的能力，让他们意识到现代社会广告无处不在，广告是生活中不可或缺的一部分。理性地、科学地对待广告不仅有助于提高个人素养，增添生活的乐趣，还有益于整个社会素质的提高，营造一个诚信、发展、科学、和谐的社会。

1.1WARMINGUP提供三幅精美图片和相关广告信息，本部分可以作为下文“说”的铺垫，让学生分组讨论这些图片，唤起对“广告”这一主题的热忱和兴趣，使其有话可说，无话不说。

1.2LISTENING有两大任务，一是根据特定的主题（选购电脑），组织学生讨论或思考，为进一步的“听”作铺垫；二是听录音，培养从听力材料中获取信息，并进行深入分析、推断、加工的能力。

1.3SPEAKING要求把全班分成四个小组，每一组选择不同的身份和主题，结合本人的生活体验，表示抱怨、喜怒哀乐等。作为报纸编辑，则应从全局出发，运用表示和评价不同观点的句型或结构。这种开放式讨论有助于引导学生运用所学知识合作学习，指导他们全面地、辨证地看待问题。

1.4PRE-READING是READING的热身活动。要求学生以广告为话题展开讨论，初步了解广告的利与弊，为进一步的阅读作好铺垫。再引导学生通过比较阅读检验自己的判断，这有助于潜移默化地培养学生阅读能力、分析能力。

1.5READING采用“主题句”的写作手法，先引出每段的主题，然后提出问题、分析问题、解决问题。教师要引导学生充分利用“主题句”这一有效的写作技巧，指导学生把握文章主旨，了解作者的写作意图，并深入地培养他们猜测词义、理解语句、归纳大意、理智地应对广告等能力。

1.6POST-READING从回答问题到展开讨论，由低到高、由易到难，循序渐进，引导学生把握教材，体验广告的魅力并发挥想象，活化语言，从而达到综合运用英语进行交际的目的。

1.7LANGUAGESTUDY“词汇学习”部分旨在培养学生根据语境猜测生词并正确运用所学词汇的能力。其核心是把词汇的学习和真实的语境巧妙结合起来，逐步拓展学生的词汇量。“同步语法”部分则设计了不同类型的宾语补足语练习题，旨在训练学生准确理解宾语补足语并灵活运用的能力。

1.8INTEGRATINGSKILLS阅读部分是READING部分话题的延续和拓展，指导学生创造性地写一则广告。相对起来，写作任务更富有挑战性，不但要求学生大胆想象，还要求学生的习作技巧性和创造性兼备。

1.9Tips指导学生如何运用声音、图像和动作多途径提高词汇记忆效果。

1.10Checkpoint部分简要地总结本单元语法重点，并引导学生总结与本单元话题密切相关的词汇。2.教材重组

2.1从话题内容上分析，WARMINGUP与SPEAKING相一致；而从训练目的上分析与TALKING比较一致。从教材份量来说，可将WARMINGUP，SPEAKING和Workbook中的TALKING整合在一起，设计成一节任务型“口语课”。

2.2将LISTENING和Workbook中的LISTENING整合在一起，设计成一节任务型“听力课”。

2.3可将PRE-READING,READING和POST-READING三个教学活动整合在一起上一节任务型“阅读课（一）”。

2.4可将LANGUAGESTUDY与Workbook中的PRACTISING语法练习题整合在一起上一节任务型“语法课”。

2.5可将INTEGRATINGSKILLS中Reading和Workbook中INTEGRATINGSKILLS的Reading整合起来上一节任务型“阅读课（二）（泛读课）”。

2.6将INTEGRATINGSKILLS中的Writing和Workbook中INTEGRATINGSKILLS的Writing整合成一节任务型“写作课”。3.课型设计与课时分配（经教材分析，根据学情，本单元可以用六课时教完）

1stPeriodSpeaking

2ndPeriodListening

3rdPeriodReading

4thPeriodLanguagestudy

5thPeriodExtensivereading

6thPeriodWritingⅣ.分课时教案

TheFirstPeriodSpeaking

Teachinggoals教学目标

1.Targetlanguage目标语言

a.重点词汇和短语

convey,advertise,advertiser,charge,loss,blame

b.交际用语

Makingcomplaintsandexpressingemotions

He’stoblame.

That’slovely/great/wonderful!

Whatdoyoumeanbydoingso?

Doesthatsurpriseyou?

Heshouldn’thavedoneit.

Issomethingworryingyou?

Sheblamedhimforcominghomelate.

It’s(quite)allright.

Howcouldyoucheatyourteacher?

I’mpleasedwithyourspokenEnglish.

Whydidn’tyoutellmethetruth?

IwishIhadnevergivenitup.

2.Abilitygoals能力目标

Enablethestudentstomakecomplaintsandexpressemotions.

Enablethestudentstoexpressandevaluatedifferentviewsonadvertisingandadvertisements.

3.Learningabilitygoals学能目标

Helpthestudentslearnhowtomakecomplaints,expressemotionsandevaluateviews.

Teachingimportantpoints教学重点

Howtogetthestudentstomakecommentsonadvertisingandadvertisements.

Teachingdifficultpoints教学难点

Howtoencouragethestudentstoexpressthemselvesonadvertisingandadvertisements.

Teachingmethods教学方法

1.Free-talkingmethod;

2.Task-basedapproach.

Teachingaids教具准备

Acomputerandsomerelatedpictures.

Teachingproceduresways教学过程与方式StepIlead-in

T:Boysandgirls,firstlet’slookattwobeautifulpicturesandtellmewhatdoyouthinkofthem.

Sa:Thefirstoneisanad.Itisaboutafamousdigitalcamera.ThebrandnameisPanasonic.

Sb:ThesecondisanadforDietPepsi.

Sc:Theyarewonderfuladswithbrandnames,photosandslogans.

T:Good.Wearelivinginaworldofads.What’syouropiniononads?Doyoufindthemannoyingorfascinating?Todaylet’stalkaboutadvertisingandadvertisements.StepIIWarmingup

Thisstepistoarousethestudents’interestinadvertisingandadvertisementsandgetthemtothinkandtalkfreely.

T:Now,class.PleaselookatthethreepicturesonP37carefullyandtrytofillinthefollowingchartwithproperinformation.Items

Ad1

Ad2

Ad3

Whataretheytryingtopersuadeyoutobuy?Howaretheytryingtodoso?Whatisthemessageofeachad?Howistheinformationconveyed?Whatkindofinformationabouttheproductisgivenineachad?Suggestedanswer:

Items

Ad1

Ad2

Ad3

Whataretheytryingtopersuadeyoutobuy?

Advancedelectronicproducts

Shampoo

Softdrinks

Howaretheytryingtodoso?

Byusingabstractdesign,sloganandpictures

Byusingwonderfulpictures,sloganandrealisticproducts

Byusingwonderfulpictures,sloganandproducts

Whatisthemessageofeachad?

Theproductisofhighqualityandithelpscustomerstosucceed.

Trueshampoocancreatebeauty,bringhappinessandlovetocustomers.

Zhakesoftdrinkshelpathletestorefreshthemselves.

Howistheinformationconveyed?

Pictures+slogan+spokeswoman

Products+slogan+pictures

Pictures+slogan+products

Whatkindofinformationabouttheproductisgivenineachad?

Brandnamepromotion

Productsales

BrandnamepromotionandsalesWordsrelatedtoadvertisingandadvertisements

T:Whatkindofwordsdoyouthinkyouwouldneedtotalkaboutadvertisingandadvertisements?

Help:

1.Dividethewholeclassintofourormoregroups.

2.Thestudentscanchoosethegroupwhosetopicintereststhemmost.

3.Eachgrouptriestothinkofmorewordsabouttherelatedtopic.

4.Onememberfromeachgroupiscalledontoreporttheirwork.

Afterseveralminutes.

T:Nowit’stimetoreportyourwork.Volunteer!

Sa:Therearemanyrelatedverbsconcerningthistopic:advertise,broadcast,post,mislead,promote,appealto,entertain,increase,decrease...

Sb:Herearesomerelatednounsconcerningthistopic:ad,advertising,advertisement,advertiser,customer,slogan,designer,text,writer,brand,spokesman,spokeswoman,salesman,saleswoman,sales,choices,profit,principle,function,influence,shop,store,supermarket...

Sc:Herearesomerelatedadjectivesconcerningthistopic:entertaining,annoying,misleading,expensive,cheap,interesting,humorous,argumentative,persuasive,informative,truthful,false...

Sd:Mediacontainingadvertisingandadsarenewspapers,TV,radios,theInternet,poster,balloon,buses...

Se:Therearemanyworld-famousbrandnames.Herearesomeexamples:CocoCola,Panasonic,Lenovo,Haier,Nike,Nestle,Rossini,IBM,Philips,Pioneer,HP,TCL,Ford,NEC...

T:Welldone.I’mgladyouknowsomuchaboutad.Doyoulikeadvertisements?DoyoufinditannoyingwhenyouwatchTVandseesomanyadsonshoworyoujustfindthementertaining?Listyourreasonsforlikesanddislikes.

Help:

1.Dividethestudentsintosixoreightgroups.

2.Individualwork.Eachstudenthastochoosehisorheropinionandoffermoreideasconcerningthetopic.

3.Groupwork.Eachmemberlistshisorheropinionandreasons.

4.Classwork.Groupleaderdisplaystheirworkbyreferringtotheusefulexpressions.

Afterseveralminutes.

T:OK,timeforyoutoreportyourwork.

Possibleanswers:

Reasonsforlikes

Reasonsfordislikes

1.Adscandirectourchoicesofgoods.

2.Adstellthelatestinformationaboutvariousgoods.

3.Adshelpconsumerstomakeabetterchoice.

4.Well-doneadsarekindofartworks.

5.Adscutdownthecosts,makingthepaperscheaper...

1.Adsdon’ttellrealthings.

2.Adsmaketheusersbuywhattheyshouldn’tbuy.

3.Adscovermuchspace,andwastealotofpaper.

4.AdstakeuptoomuchtimeonTV.

5.Toomanyadswillmakepeoplebored...

StepIIISpeaking

Thispartismeanttosupplythestudentswithrealisticsituationssothattheycanhavemorechancestopractisethefunctionalitems—makingcomplaints,expressingemotionsandevaluatingdifferentviews.

T:Wearegoingtohavearole-play.Tobespecific,wearegoingtoholdameetingbetweenreadersandthenewspapereditor.Fourreaderscomplainabouttheadvertisementsofalocalnewspaperandtheeditorinchargeofthenewspaper’sadvertisementssectiontriestorespondtoreaders’complaintsandsolvetheproblems.Areyouclear?

Help:

1.Dividethestudentsintofourgroups.

2.Individualwork.Eachstudenthastooffermoreideasconcerningthetopic.

3.Groupwork.Eachmemberstateshisorheropinionandreasons.

4.Classwork.Groupleaderreportstheirworkbystatingdifferentviews.

Afterseveralminutes.

T:Nowyou’vewarmlydiscussedthistopic.I’dlikethegroupleaderstoreportyourwork.

Sa:I’mangryaboutyouradsforweightlossproducts.TheadssaythatIwillloseweightifIusetheproducts.ButwhenItriedthem,Ididn’tloseweightatall.InsteadI’mputtingonweight.I’malsosufferingfromsleeplessness.Yournewspapershouldberesponsibleforthis.

Sb:I’mveryupsetbecauseIhavejustlostalotofmoneyafteransweringanadinyournewspaper.Theadwasfulloflies.Ithinkthenewspaperisresponsibleandshouldhelpmegetmymoneybackbecauseyournewspapershouldmakeitnecessarytocheckwhattheadssayistrueornot.It’sclearthatyoufailedtodothis,leastinthisad.Pleaserepaymeassoonaspossible.

Sc:Theadsinthenewspapersometimesshowwomenwhoareyoung,beautifulandstupid.Thisisbadbecausenotallwomenlikethis.Theseadsgivereadersafalseimpressionandhintthatuglywomenareunpopularandthatifyou’reyoungandbeautiful,youcan’tbeverysmart.That’sunfair.

Sd:I’maschoolnurse.Manyofourstudentseattoomuchjunkfood.Ithinkthenewspaperistoblameforthisbecausetherearemanysuchadsaboutjunkfoodinyournewspaper.Obviously,youonlyconsiderhowmuchmoneyyoucanearnbyreleasingads,withoutthinkingaboutreaders’interests.Junkfooddoesmoreharmthangoodtoourhealth.Itisatragedy.

Se:Dearreaders,thankyouforyourcareandyourvaluableadvicetoournewspaper.Ithinktheadsarenecessarybecausetheycanalsobeenjoyedandappreciatedifwelldesigned.Beside,theadscanhelptoreduceourcostsofthenewspapersothatthepriceislowerandreaderscanreadsomethingmoreinterestingandworthwhile.Astoyourcomplaints,Ithinkournewspaperwilldevotemoretimetocheckingthecontentsofads,tryingtoprovidereaderswithmorescientific,interestingandentertainingads.Thankyou.

StepIVTalking(WorkbookonP178)

Thispartshouldbeafreetalkconcerningthetopic.Thestudentsshouldbeencouragedtothinkcreativelyandexpresstheirownopinionsfreely.

Designadvertisements

Help:

1.Thewholeclassisdividedintoeightgroups.

2.Thestudentscanchoosethegroupwhosetopicinterestshimorhermost.

3.Twostudentsdesignthead,twothinkupanidea,twolookforpicturesandtwodrawthepicture.

4.Onememberfromeachgroupiscalledontoreporttheirwork.

T:Nowtimeisup.Ithinkyoumusthavehadalotofnewcreativeideastosharewithus.Whichgroupwouldliketotryfirst?

Sa:Letmetry.We’dliketoadvertiseanewdrugusedfortreatingmyopia.It’sakindofmagicmedicine.Iftakenproperly,thedrugwilltakeeffect.Inabouttwoweeksastudentwillnolongersufferfrombeingnear-sighted.We’dliketoemploythreestudentstopromotethedrugandadvertiseitinnewspapers,ontheradioandlocalTV.Thewholeprojectwillcostabout2000Yuan.

Sb:We’dliketoadvertiseanewtypeofcellphone.Wecantalkonthephone,sendmessagesandpictures,takephotosandsurfontheInternet.Wecanalsostorealotofusefulpersonalinformation.Asitisveryfashionable,wearegoingtoemploysportsstarLiuXiang,whotellshisparentsabouthiswinninggoldmedalandsendspicturesatthesametime.Thewholeprojectaddsupto3,500Yuan.

Sc:WeshouldliketoadvertiseanewelectronicEnglishDictionary.Ifwewanttolookupaword,enterthewordimmediately,wecanfindthepronunciation,EnglishandChineseexplanation,setphrases,examplesandsoon.We’llemployaseniorstudenttoworkforus.Ithinkitwillbeworthwhile.Theadwillcost1000Yuan.

...

StepVHomework

1.Consolidation

T:LastSundayyouboughtaMP3playerinthelocalsupermarketaccordingtothead.Butsoonyoufoundtherewassomethingwrongwithit.Sopleasewritetothemanager,explainyourcomplaintsandaskforyourmoneyback.

2.Previewthenewlesson.

T:PleasepreviewListeningafterclass.

Unit5Gettingthemessage(Reading:advertising)

俗话说，凡事预则立，不预则废。作为教师就要好好准备好一份教案课件。教案可以让学生们能够在上课时充分理解所教内容，帮助教师在教学期间更好的掌握节奏。教案的内容要写些什么更好呢？为满足您的需求，小编特地编辑了“Unit5Gettingthemessage(Reading:advertising)”，仅供参考，大家一起来看看吧。

Unit5Gettingthemessage(Reading:advertising)Readingcomrehension:Advertising

STEP1CarefulreadingChoosethebestanswers:
1.Thewordadvertisingmeanstomakeaproductknownto.D
AmanagersthroughbroadcastBleadersbyradios
CfirmsbyprintednoticesDpeopleinvariousways.
2.Oneadvantageofadvertisingisthatithelps.A
AincreaseproductsalesBmakeaproductmoreexpensive
CincreaseproductionDreducethecostsofaproduct
3.Advertisingisahighlydeveloped.B
AinformationBindustryCtradeDscience
4.Thedevelopmentofradio,television,cinema,magazinesandnewspapershaswiththedevelopmentofadvertising.B
AfollowedupBgonehandinhandCgonebehindDtakenplace
5.Thebestchancetoreachcustomersisto.C
AsellthemtheproductBsellthemwhatmoneycannotbuy:love,happinessandsuccess.
CappealtotheiremotionsDreducethepriceoftheproducts.
6Thedevelopmentofmediahasgonehandhandthedevelopmentofadvertising.C
A.by;byB.by;withC.in;withD.in;by
8.Peoplereacttoadvertisementsindifferentways.Because.A
A.adsareusefulandentertainingtosomepeoplewhileannoyingtoothers
B.adsareusefulandentertainingC.adsareannoying
D.adsarenotonlyusefulandentertainingbutannoying
9.Whenwebuyanexpensiveproduct,canhelpusmaketherightdecision.B
A.sellersB.adsC.ourfriendsD.defenders
10.NotalladsareusedtopromoteaproductortoincreaseacompanysprofitsmeansD
A.alladsareusedtopromoteaproductortoincreaseacompanysprofits
B.fewadsareusedtopromoteaproductortoincreaseacompanysprofits
C.noadsareusedtopromoteaproductortoincreaseacompanysprofits
D.alladsarenotusedtopromoteaproductortoincreaseacompanysprofits
11.Inordernottobecomeeasytargetforadmakers,wemust.A
A.distinguishbetweenfictionandfactsB.watchTVmoreoften
C.believealltheadsD.neverbelieveanyads
12.Thebestchancetoreachcustomersfortheadvertisersist.A
A.appealtotheiremotionsB.makeinterestingpictures
C.givecustomersproperpricesD.sendmessagestocustomers
13.Paragraph4ismainlyabout.C
A.adsmustincreasetheproductionB.adsmustreducethepriceoftheproduction
C.adsmusthelpcompaniesandcustomersD.adsmustmakeaproductmoreexpensive
14.WhichsentencetellsusthemainideaofParagrah5C
A.Themostimportantfunctionofadvertisingistointroducethepricesoftheproducts.
B.Themostimportantfunctionofadvertisingistointroducethetypesoftheproducts.
C.Themostimportantfunctionofadvertisingistointroducenewproducts.
D.Themostimportantfunctionofadvertisingistointroducethecompanywheretheproductscomefrom.
15.WhyisadvertisingpopularC
A.Becauseadsarefoundinnewspapers.B.BecauseadsarefoundontheInternet.
C.BecauseadsarefoundonTV.D.Becauseadsarefoundeverywhere.
16.Wecaninferfromthelastsentenceofthetextthat.C
A.wemustlearntobelieveadsB.wemustlearntoacceptads
C.wemustlearntoanalyseadsD.wemustlearntoaccuseadsSTEP2Findoutthemainideaforeachparagraph
Pa1:Adsarefoundalmosteverywhere
Pa2:Peoplereacttoadvertisementsindifferentways.
Pa3:Thebasicprincipleofadvertisementsistoinfluencecustomerschoices.
Pa4:Adshelpcompaniesandcustomersnavarietyofways.
Pa5:themostimportantfunctionofadvertisingistointroducenewproducts.
Pa6:Governmentsandotherorganizationsuseadstomakepeopleawareofgovernmentpoliciesandsocialproblems.
Pa7:Customersshouldbecarefulofillegalads.
Pa8:Customersshouldlearntoprotectthemselvesfromfalseadsandmakesmartchoices.STEP3TorF
1.Peoplereacttoadvertisementsindifferentways.()
2.Thebasicprincipleofadvertisingisfairlydifficult.()
3.Sinceanincreaseinsalesmeansanincreaseinproduction,thepricemaybeincreased,too.()
4.Truthfuladsprovidegoodinformationthathelpscustomerstodecidewhethertheywantorneedtheadvertisedproduct.()
5.Perhapsthemostimportantfunctionofadvertisingistoincreaseacompanysprofits.()
6.Byusingthetechniquesdevelopedbytheadvertisingindustry,governmentsandothernon-profitorganizationscanspreadknowledge,changeattitudesandimprovesociety.()
7.Alladsarenotusedtopromoteaproductortoincreaseacompanysprofits.()STEP4Scanthetextquicklyandunderlineadvantagesanddisadvantagesmentionedinthetest.Areadvertisementsgoodorbadforpeople?
Makealistofadvertisementanddisadvantagesofadvertisements.
AdvantagesDisadvantages
ProvideinformationMisleadcustomers
IncreasesalesGivefalseorincorrectinformation
MakethepublicawareofsocialproblemRaisethepriceofproducts
Cutcostsofnewspapersandmakethemcheaper.TaketoomuchtimeorspaceonTVornewspapers
THEHISTORYOFADVERTISEMENT
1.thefirstformofadvertising:inGreeceandEgyptaround1500B.C.
2.thefirstprintedadvertisement:inLondon1477
3.thefirstcommercialsonradiabout1920
4.thefirstcommercialonTV:afterWorldWar2STEP5COMPLETETHEFOLLOWINGOFTHEPASSAGE
Advertisingisahighly_________industry.Ithasgone______________withradio,televisionandothermedia.
However,people______toadsindifferentways.Defendersthinkadsareusefulandhelpfulandhelpconsumersmake_________choices.Butcritics_______companiesofusingadstomisleadus.Advertising__________customerschoicesbyintroducingabrandnameand___________productswithcustomersneeds.Therearesomanyadsforcustomers,soadvertiserstrytogettheirmessage______by___________totheir
emotions.
Adshelpcompaniesandcustomersina__________ofways.Theycanhelpcompanies________salesand_______theprices.Meanwhile,theyhelpcustomerschooseamongalltheavailableproducts.Infact,truthfuladsprovidegood____________,andhelpcustomerscomparefeatures,functionsandcosts.Somegovernmentsnametheirspokesmanorspokeswomantomakepeople_______oftheirsocialproblemsandpolicies.
Customersshouldprotectthemselvesbykeepingan_____outforbadads,______________betweenfictionandfactsandmakinggoodchoices.Wordsandexpressions.
1.convey:vt.
1)expressconveysth/that~onesfeelings~mybestwishestosb.~that~how
Wordsfailedtoconveymyfeelings.
Pleaseconveymybestwishestohim.
Herletterconveysthatshehasawarmheart.
WordscannotconveyhowhappyIam.
2)=take/carryconveytoconveyfromThesearefactswemusttakeintoconsideration.
Safedrivingisgoodbecauseittakesintoconsideringthelivesofpeople.
Forabighouse,thepriceisfairlycheap,youhavegottotakethemoneyyoullspendonrepairsintoconsideration.
Letstakeintoconsiderationtheconsequenceofhastydecision.
Wemusttakelocalconditionsintoaccount.
3.chargen.inchargeofinthechargeoftakecharge(of)
Sheis__________thesalesdepartment.
Thepatientis____________ofthenurse.
Thechildrenwereleft_____________aneighbor
4.blame1)betobme
Iamnottoblameforthemistake.Thedriverwasnottoblameforthetrafficaccident.
2)blamesb.forsthblamesth.onsb
Dontblameyourmistakesonothers.
Heblamedhisfailureonhisfather.
Heblamesyouforneglectofduty.
5.reactreactto
Howdidhereacttoyoursuggestion?shereactsbadlytothiskindofmedicine.shereactedtotheinsultbyturningherbackonhim.
6.accuseaccusesbofsth
Theyaccusedhimoftakingbribes.
Johnwasaccusedofstealingacar.
Tomsteacheraccusedhimofcheatingintheexam.
7.associate
associatewith
1)Idontwanttobe~edwiththataffair.
2)Hisfatherdoesntlikehimtobe~edwithsuchpeople.
3)Doctorsarealways~edinchildrensmindwithinjectionsandpains.
8.getacross
1)getsbacross
Thegeneralfinallygothistroopsacrosstheriver.
Wouldyoupleasehelpmetogetthechildrenacrossthestreet?
2)getsthacrosstosb
Hewasunabletogetacrosstotheaudiencewhathemeant.Theteachertriedtoexplaintheproblem,buttheexplanationdidnotgetacrosstotheclass.
9.appeal
1)appealtosb.=attractsb
Thisnovelwillappealtothepublic.
Brightcolorsappealtosmallchildren.
Thesepicturesdonotappealtome.
2)appealtosbforsth=asksbforsth
appealtosbtodosth
Thelostchildappealtothepolicemanforhelp.
Thestudentsappealedtothedirectortohelpthemgetcostumesfortheperformance.
3)
Hedecidedtoappealtoahighercourt.
JohnfirstappealedtotheGovernor,thentothePresident,butheneverreceivedareply.
9.keepaneyeout
keeponeseyesopen
Ivelostmyring----couldyoukeepaneyeopenforitwhileyoucleanthehouse?
Remembertokeepyoureyesopenforalargebluetruck.
10.attach
1)attachsthtosw
Pleaseattachapresentphotographtoyourapplicationform.
Thecalendarisattachedtothewallbyanail.
2)attachto
Thehospitalisattachedtothemedicalcottage.
Heisfoolishlyattachedtooldcustoms.
Theboyisdeeplyattachedtohisparents.
11.makesense
Itmakessensestolookafteryourself.
Thissentencedoesntmakeanysense.
Readitandtellmeifitmakessense.Exercise
1.---Howdoyoudealwiththedisagreementbetweenthecompanyandthecostumers?
---Thekey_____theproblemistomeetthedemand_____bythecustomers.
Atosolving;makingBtosolving;made
Ctosolve;makingDtosolve;made
2.---Whydidyouleavethatposition?
---I_____abetterpositionatIBM.
A.offerB.offeredC.amofferedD.wasoffered.
3.Icouldntdomyhomeworkwithallthatnoise_______
A.goingonB.goesonC.wentonD.togoon
4.Theprizeofthegameshowis$30,000andanallexpenses_____vacationtoChina.
A.payingB.paidC.tobepaidD.beingpaid.
5.Itsnecessarytobepreparedforajobinterview.______theanswersreadywillbeofgreathelp.
A.TohavehadB.HavinghadC.HaveD.Having.
6.Whenaskedbythepolice,hesaidthatheremembered_____attheparty,butnot_______
A.toarrive;leavingB.toarrive;toleaveC.arriving;leavingD.arriving;toleave
7.Havingatripabroadiscertainlygoodfortheoldcouple,butitremains______whethertheywillenjoyit.
AtoseeBtobeseenCseeingDseen
8.Idontwant____likeImspeakingillofanybody,butthemanagersplanisunfair.()
A.tosoundB.tobesoundedC.soundingD.tohavesounded
9.Withalotofdifficultproblems,thenewly-electedpresidentishavingahardtime.
A.settledB.settlingC.tosettleD.beingsettled
10.When,themuseumwillbeopentothepublicnextyear.
A.completedB.completingC.beingcompletedD.tobecompleted
11.InsomepartsofLondon,missingabusmeans______foranotherhour.
A.waitingB.towaitC.waitD.tobewaiting
12.____inawhiteuniform,helooksmorelikeacookthandoctor.??
A.DressedB.TodressC.DressingD.Havingdressed
13._________fromhearttroubleforyears,ProfessorWhitehastotakesomemedicinewithhimwhereverhegoes.
ASufferedBSuffering
CHavingsufferedDBeingsuffered
14._________bloodifyoucanandmanyliveswillbesaved.
AGivingBGiveCGivenDTogive
15.Tonywasveryunhappyfor___totheparty.
A.havingnotbeeninvitedB.nothavinginvited
ChavingnotinvitedD.nothavingbeeninvited
16.The___boywaslastseen___neartheEastLake.
A.missingplayingB.missingplay
C.missedplayedD.missedtoplay
17.In1636,Harvardisoneofthemostfamousuniversities____intheUnitedStates.
A.BeingfoundedB.ItwasfoundedC.FoundedD.Founding
18.Hesentmeane-mail,___togetfurtherinformation.
A.hopedB.hopingC.tohopeDhope
19.Youshouldhavethankedherbeforeyouleft.
Imeant_______,butwhenIwasleavingIcouldntfindheranywhere.
A.todoB.toC.doingD.doingso
20.Daddydidntmindwhatweweredoing,aslongasweweretogether,__________fun.
A.hadB.haveC.tohaveD.having
21.Allthepreparationsforthetask______,andwerereadytostart.
A.completedB.completeC.hadbeencompletedD.havebeencompleted
22._________moreattention,thetreescouldhavegrownbetter.
A.GivenB.TogiveC.GivingD.Havinggiven
23.Thepicture______onthewallispaintedbymynephew.
A.havinghungB.hangingC.hangsD.beinghung
24.WhenIgotbackhomeIsawamessagepinnedtothedoor,____"Sorrytomissyouwillcalllater."
A.readB.readsC.toreadD.reading
25.Withthedoor___on,thethiefsheart___faster.
A.knocked;beatB.beingknocked;beatC.beingknocked;hitD.beat;hit
26.InordertoimproveEnglish,__.
A.Jennysfatherboughtheralotoftapes
B.Jennyboughtalotoftapesforherself
C.alotoftapeswereboughtbyJenny
D.alotoftapeswereboughtbyJennysfather
27.Havingbeenattackedbyterrorists,________.
A.doctorscanetotheirrescueB.thetallbuildingcollapsed
C.anemergencymeasurewastakenD.warningsweregiventotourists
28.Everything___intoconsideration,theyoughttohaveanotherchance.
A.totakeB.tobetakenC.takenD.taking
29.LindaworkedfortheMinnesotaManufacturingandMiningCompany,____as3M.
A.knowingB.knownC.beingknownD.tobeknown
30.Newsreportershurriedtotheairport,only__thefilmstarshadleft.
AtotellBtobetoldCtellingDtell
key
1---15BDABDCAACAAACBD16---30ACBBDDABDBBBCBB

高三英语教案Unit5Gettingthemessage(含知识点讲解)

I.词组
1.take…intoconsideration考虑到……
2.complain(tosb.)about…向某人抱怨……
3.makeacomplaint提出投诉
4.incharge（of）主管，看管，掌管
inthechargeof……在……的主管之下
takecharge（of）掌管，负责，（物）不受控制
atone’sowncharge自费
freeofcharge免费
5.weightlossproducts减肥产品
6.loseweight减肥
7.beangrywithsb.aboutsth.因某事生某人的气
8.beupsetabout/by/oversth.因……而感到烦恼
9.betoblame该受责备，应承担责任
10.overtheradio通过无线电
11.ahighlydevelopedindustry高度发达的产业
12.gowith与…同行，与…相配，
13.handinhand手拉手，同步地，
14.makeinformedchoices做出明智的选择
15.accusesb.ofsth.因……而控告某人
16.associate…with…把……和联系起来
beassociatedwith与……有关，与……有瓜葛
17.get…across通过…，使……被理解
18.largeamountsof…大量的19.appealtosb.吸引某人
appealtosb.todosth呼吁某人做……
appealfor恳求，呼吁
20.avarietyof多种的
21.againandagain再三地，反复地
22.makesb.awareofsth.让某人明白……
23.allowsb.todosth.允许某人做……
24.armsb.withsth.用……来武装自己
25.dealwith处理，解决（问题），和某人做生意，涉及，论及，探讨（某个主题），控制（感情问题）
26.keepaneyefor留心
27.withthepurposeof…目的是……
28.pointout指出
29.attractone’sattention吸引某人注意
30.makesense讲得通，有意义
makenosense毫无意义
makesenseof弄懂……的意义
31..attachto系;贴;固定;附着
attachto/connectwith附着/联想
attachimportanceto给予重视
32.ataloss困惑
33.profitby/from得益于
34．thinktwice慎重考虑II.过程

Period1NewwordsandexpressionsTeachingaimsanddemands:
(1)Tolearnsomewordsandexpressions.
(2)Tousethewordsandexpressionscorrectly
1advertisev_为---做广告__________
advertisementn广告_[C]__________
advertisingn广告业,广告__[U]__________
advertisern广告__登广告的人__________
advertiseasoap宣传肥皂_____________
advertiseforanewsecretary登广告招聘新秘书_____________
eg:(1)Amysaw_____inalocalnewspaperateachingpostatahighschoolclosetowhereshelived.
AadvertisedBadvertisesCadvertisingDadvertisement
(2)Nowadays,somestarslike_____becausetheycan_____alotofmoney.
Aadvertisements;bringBadvertising;makeCtoadvertise;earnDmakingadvertisementsmake
2considerv___________考虑干-----
____________认为-------
considerationn________
consideringprep___考虑到_______
eg(1)你应该考虑到你的健康状况._Youshouldtakethestateofyourhealthintoconsideration
(2)______hehasonlyjuststarted,heknowsalotaboutit.
AConsideringBConsideredCToconsider
considerationn
(1).考虑[U][(+for/to)]
Thatmatteris__underconsideration____那件事正在考虑之中。
Beforewritingyouranswerspleasegivecarefulconsideration_to__thequestions.请在回答之前仔细考虑一下问题。
(2.)需要考虑的事;动机,原因[C]
Priceandqualityarethetwochiefconsiderations.
价格和质量是两个主要考虑的问题。
(3).体贴;关心[U][(+for)]
He__showsnoconsideration____________________hiswife.他不体贴他的妻子。
词组：inconsiderationof=inreturnfor/onaccountof/becauseof_回报/由于_take---intoconsideration=takeaccountof/take…intoaccount_考虑__________
underconsideration__考虑中onnoconsideration_决不_outofconsiderationfor_出于_---的考虑
Youtakequalityintoconsideration.您必须要考虑到质量问题
Wemusttakeintoconsiderationourabilitytopaywhenweimportgoods.
我们进口必须考虑我们的支付能力。
Ialwaystakefuelconsumption（消耗）intoconsiderationwhenbuyingacar.　我买汽车时总要把燃油消耗量考虑在内.
Wemaytakeintoconsiderationacceptinggovernment-to-governmentornon-governmentloans（贷款）onlyiftheconditionspermit.（注意宾语后置）　只要条件合适，我们可以考虑接受政府间贷款或非政府间贷款。
underconsideration在考虑中，在研究中
3charge(1)使---充满avoice_chargedwithtension
(2)控告,指控charge----with
(3)要价,收费charge---for
(4)记在---帐上
(5)使承担：使承担任务、责任或义务：chargesbtodo/chargesbwith
Theychargedhimwiththetaskofwatchingtheyoungswimmers.
他们让他承担起看护年轻游泳者的任务
n(1)主管,看管__inchargeof_______________(由----掌管)
_inthechargeof____________(在---掌管下)
(2)费用,价钱_freeofcharge_____________(免费的)
(3)incharge最常见用法是作后置定语，也作表语；表示主管的，负责的：
theperson_incharge_________负责人；
theofficer_incharge_________主管警官；
Whoisinchargehere?这里谁负责？
eg
(1)Howmuchdidthehotelchargeyou_for______aroomforthenight?
(2)Thepolicechargedhim_with_____carelessdriving.
(3)Itissaidthatheisthemanagerofthecompany.Inotherwords,thecompanyisinthechargeof______________him.
4blameblamesbforsth
blamesthonsb
betoblame
eg
(1)---Whois______fortheaccident?
AtoblameBtobeblamed
(2)Don’tblameit_onhim__,_butonme.别怪他,该怪我。
Theyblamedthefailureon____George.他们把失败归咎于乔
(3)Theyblamedthesecretaryforthedelayoftheplan.
他们怪罪秘书造成计划延误。
5appealv(1)恳求,呼吁appealtosbforsth/todo
(2)对---有吸引力,感兴趣sth/sbappealtosb
(3)上诉appealto----against
eg:(1)对露营这种想法我从来不感兴趣__Theideaofcampingneverappealstome
(2)他不服判决而向高级法院上诉_Heappealedtothehighcourtagainsthissentence.
政府呼吁每个人要节约用水_Thegovernmentisappealingtoeveryonetosavewater.
appealn呼吁,请求；上诉
Hemadeonelastappeal_to__hisfather_to__forgivehim.
他最后一次恳求父亲宽恕他。
anappea__for___forgiveness
恳求原谅
Theteacherlistenedtohisappeal.
老师倾听了他的要求。
6keepaneyeoutfor注意,留言___________
keepaneyeon注意___________
keepwatch_注意,提防___________
keepback__扣留,隐瞒___________
keepout把----挡在外面_____________
keepoff__防止,避开,挡住____________
keepup_保持______________
keepupwith_跟上_____________
keep---fromdoing__阻止----干_____________
eg
(1)Theboss__keepedback_______100$frommysalarywithnogoodreasons.
(2)Itisimportantforustokeepup_________agoodstateofmindwhenwetakeanimportantexam.
(3)_Keepoff______thedog,Itmightbiteyou.
7attach---to----系在,附在;与---有联系
beattachedto迷恋,依恋
eg
(1)Heboughtahousewithagarageattachedalowprice.
(2)Doyouattachanyimportanceto_____whathesaid?
(3)Wehavegrownattached____totheoldhouseandwouldhatetomove.
8conveyvt.-veyed,-veying
(1).运送,搬运,转运[(+from/to)]
Passengersareconveyedbybustotheairterminal.
用公共汽车载送旅客前往航空站。
Thetruckconveyedmachineryacrossthecountry.
这辆卡车在全国各地运送机器。
(2.)传播(声音等)
Awireconveysanelectriccurrent.电线传导电流。
Wiresconveyelectricity.金属线导电。
(3).传达,传递,表达[(+to)][+(that)][+wh-]
Ifound__ithardtoconveymyfeelingsinwords我觉得难以用言语表达我的感情。
Iwillconveytheinformationtohim.我将把这消息通知他。
Ifyoullleaveamessage,Illconveyittohim.如果你愿意留下口信，我会转告他的。
(4).转让(财产等)[(+to)]
老农夫将其农场转让给儿子Theoldfarmerconveyedthefarmtohisson.
比较：convey，carry，transport，transmit
这些动词，当它们指人或物从一个地方向另一个地方运动时，可相互比较。
convey常常含有持续、有规律地运动或流动的意思。
carry适用范围很广，但常常表示运动时支撑着某物：
Thetraincarriesbaggage,mail,andpassengers.火车运送行李、邮件及乘客。
transport主要限于人或有形物体的常常是长距离的运动：
Hugetankersareusedtotransportoil.用巨型油轮来运输石油。
Thecityusesbusestotransportstudentstoschool.这城市用公共汽车载送学生去学校。
transmit指经过、发送或传播某物：
Pleasetransmitthestockcertificatesbyspecialmessenger.
请通过特种邮件投递将股票票证寄来。
Thecostoftransmittingbooksbyairisveryhigh.空运书籍的费用很高。Step2Whilereading
Readthetextquicklyandtrytogetgeneralideaofeachparagraph
Paragraph1__Adscanbefoundeverywhere
Paragraph2Peoplereacttoadsinavarietyofways
Paragraph3Thebasicprincipleofads
Paragraph4-6thefunctionsofads
Paragraph7
Paragroph8Step3Careful-reading
Questions:
(1)Howdopeoplereacttoads?Andwhy?
___inpara2________________________________________________________
(2)whatisthebasicprincipleofadvertising?
____para3_______________________________________________________
(3)Whataretheadvantagesofadvertising?
___para4-6_________________________________________________________
(4)Howbadadsmisleadconsumers?
__para7__________________________________________________________
(5)Howcanweprotectourselvesfromfalseads?
Para8
§1.1细枝末节
1.Thedevelopmentofmediahasgonehand___hand____thedevelopmentofadvertising.
A.by;byB.by;withC.in;withD.in;by
答案：C
2.Peoplereacttoadvertisementsindifferentways.Because.
A.adsareusefulandentertainingtosomepeoplewhileannoyingtoothers
B.adsareusefulandentertaining
C.adsareannoying
D.adsarenotonlyusefulandentertainingbutannoying
答案：A
3.Whenwebuyanexpensiveproduct,canhelpusmaketherightdecision.
A.sellersB.adsC.ourfriendsD.defenders
答案：B
4.“Notalladsareusedtopromoteaproductortoincreaseacompany’sprofits”means.
A.alladsareusedtopromoteaproductortoincreaseacompany’sprofits
B.fewadsareusedtopromoteaproductortoincreaseacompany’sprofits
C.noadsareusedtopromoteaproductortoincreaseacompany’sprofits
D.alladsarenotusedtopromoteaproductortoincreaseacompany’sprofits
答案：D
5.Inordernottobecomeeasytargetforadmakers,wemust.
A.distinguishbetweenfictionandfactsB.watchTVmoreoften
C.believealltheadsD.neverbelieveanyads
答案：A
6.Thebestchancetoreachcustomersfortheadvertisersisto.
A.appealtotheiremotionsB.makeinterestingpictures
C.givecustomersproperpricesD.sendmessagestocustomers
答案：A
§1.2主旨大意
7.Paragraph4ismainlyabout.
A.adsmustincreasetheproduction
B.adsmustreducethepriceoftheproduction
C.adsmusthelpcompaniesandcustomers
D.adsmustmakeaproductmoreexpensive
答案：C
8.WhichsentencetellsusthemainideaofParagraph5?
A.Themostimportantfunctionofadvertisingistointroducethepricesoftheproducts.
B.Themostimportantfunctionofadvertisingistointroducethetypesoftheproducts.
C.Themostimportantfunctionofadvertisingistointroducenewproducts.
D.Themostimportantfunctionofadvertisingistointroducethecompanywheretheproductscomefrom.
答案：C
9.Whyisadvertisingpopular?
A.Becauseadsarefoundinnewspapers.
B.BecauseadsarefoundontheInternet.
C.BecauseadsarefoundonTV.
D.Becauseadsarefoundeverywhere.
答案：D
§1.3推理判断
10.Wecaninferfromthelastsentenceofthetextthat.
A.wemustlearntobelieveadsB.wemustlearntoacceptads
C.wemustlearntoanalyseadsD.wemustlearntoaccuseads
答案：C
Step4Post-reading
Answerthefollowingquestions
1Whyisadvertisingpopular?
2Howdoseadvertisinghelpconsumersandcompanies?
3Whydoadvertisersoftenhavetoworktoattractpeople’sattention?
4Whatisa“bait-and-switch”ad?
5Makealistofadvantagesanddisadvantages.
Period4Languagepointsinreading
1handinhand
(1)手拉手地
(2)密切联系
小男孩和他母亲手拉手地Thelittleboywalkedhandinhandwithhismother.
肮脏与疾病是密切相关的.Dirtanddiseasegohandinhand
权和钱密不可分。Powerandmoneygohandinhand.
byhand手工,用手--__________
ononehand,ontheotherhand一方面,另一方面__________
give/lendsbahand帮忙__________
handin上交___________
handdown_流传__________
handout分发___________
eg:Thecustomishanded_down____fromgenerationtogeneration.
2react
reactto作出反应,反应
reacton/upon影响,起作用
reactagainst反抗，反对
reactwith/on发生化学反应
egHowdidshereact__to__thenews?
Howdidyourmotherreactto_thenews?Shereactedbygettingveryangry.
Thetworeactuponeachother.这两者互相影响。
Childrentendtoreact_against______theirparentsbygoingagainsttheirwishes.
Howdoacidsreactonmetals?
酸对金属会起怎样的化学反应?
Anacidcanreact__on__abasetoformasalt.
酸和碱反应会产生盐。
3.annoy
(1).惹恼,使生气;使烦恼beannoyedwithsb/beannoyedatsth
egHismother____him___beingsorudetotheirneighbors.
Aannoyedwith;forBannoyedfor;for
Cwasannoyedwith;forDwasannoyedfor;with
We’reannoyed_at___hisimpolitetreatmentofhisoldfriends.
他用这种不礼貌的态度对待老朋友,我们都感到气愤。
Thesoundoffootstepsonthebarefloor_annoyed_____thedownstairsneighbors.楼上地板的脚步声吵得楼下住户心烦。
(2)困扰,打搅
Thesefliesareannoyingme.这些苍蝇一直在打搅我4accuse---of指控,指责
egSheaccusedhimofstealingherwatch.她控告他偷她的表。
Heaccusedhisbossofhavingbrokenhisword.他指责老板不守信。
Hewasaccusedofmurder.有人指控他谋杀
6by+n/Ving=bymeansof
Someadsmisleadusbyshowing_____(show)picturesthatareonlypartlytrueorhavebeenchangedbetter.
7associatevn_association__________.
(1.)associate----with联想,把...联想在一起
TheyassociateturkeywithThanksgiving.他们把火鸡和感恩节联系在一起。
这样一场大雪你有什么联想?whatdoyouassociatewithasuchheavysnow?
(2)使联合,使结合[+with]
(3).使有联系Ididntwantto_beassociatedwithitatall.我根本不想与这事有牵连。
(4)结交,交往[+with]
He_associatewithallsortsofpeople他与各种各样的人交往。
Neverassociatewithbadcompanions.千万不要与坏人为伍
8getacross
(1).使...被理解,为人理解
Icouldntgetmypointacrossinthedebate.
在辩论中我无法清楚地表明自己的观点。
Hefounditdifficulttogethisideaacrosstothem.
他发现他难以使他们了解他的想法。
(2)使信服：使有说服力或可了解：
HowcanIgetacrosstothestudents?我怎样才能让学生心服口服
(3).(使)越过;(使)渡过Icantgetacrosstheriver.
9frequentadj.常见的；频繁的frequencyn频率frequentlyadv经常地
Ienjoyedhis_frequent_______visits.
我喜欢他经常来访。
Frequentfailuresdidnotaffecthismorale（士气）.
屡次失败都没有使他泄气。
Rainsare_frequent_hereinearlysummer.这儿在初夏季节常下雨。
10notall/both/every/everything/everyone/everywhere/always----并非
=all---not/both---not/not---every/---
eg:Alltheanwersarenotright.=Noneoftheanswersareright.__并非所有的答案都对
Itisnotalwayseasytospotabadad._____________________
11bebetterableto
12beawareof熟悉----了解------
学生们应该了解认真学习的重要性Studentsshouldbeawareoftheimportanceofstudy.
13figure
(1)外形;体形;人影
Isawafigureinthedarkness.我看到暗处有一个人影。
(2)体态;风姿保持身材_keepfigure_______________
Shehasanattractivefigure.
她有迷人的曲线。
Shehasaslenderfigure.
她身材苗条。
(3)人物;名人
Hehasbecomeafigureknowntoeveryone.
他已成了一个知名人物。
(4)数字
Wheredidyougetthosefigures?
你从哪儿得到那些数字的?
(5)图表;图解;插图
14distinguish---from
distinguish---betweenAandB
Translation:
一种高速发展的产业ahighlydevelopedindustry
对广告的反应reacttoadverstisements
作出明智的选择makeinformeddecisions
一方面,另一方面ononehand,ontheotherhand
将产品与消费者的需求联系起来associatetheproductwithcustomer’sneeds
将信息阐述清楚getinformationacross
投合-------情感appealto-----emotions
考虑成本takethecostintoconsideration
拥有事实和数据武装armedwithfactsandfigures
保持体形keepfigure
手拉手handinhand
负责,掌管inchargeof
留心,注意-------keepaneyeoutfor
他因为考试作弊被指责Hewasblamedforcheatingintheexam
辨别真伪distinguishbeweenfictionandfacts
让公众了解社会问题和政府政策makepeopleawareofsocialproblemsandgovernmentpolicies
认真思考,谨慎思考Step1Readingcomprehention
(1)Howdoesthelanguageusedinadsdifferfromordinarylanguages?
(2)Howdocompanieschoosenamesfortheirproducts?
(3)Whataretheadvantagesanddisadvantagesofusingastoryasanadvertisement?
(4)Whatisstrangeaboutthephrases“afreegift”and“anaddedbonus”
Step2Languagepoints
makesense
1mkesenseof
inasense某种程度上
eg:Themanagerhasgotagoodbusiness_____,sothecompanyisdoingwell.
AideaBsenseCthoughtDthinking
NomatterhowItriedtoread,thesentence_dosen’tmakesense_(我还是不懂这个句子)
Youarerightinasense_________butyoudon’tknowallaboutthefact.
2bargainfor/onsth期望;预备
bargainwithsbabout(over/for)sth与---讨价还价
It’sabargain_便宜货_____________
Abargainprice=atalowprice
Eg;Aftermuch_____,theshopowneragreeedtocutdownthepriceby20%.
AdebatingBtalkingCdisscussingDbargaining
3withthepurposeof_怀着_----的目的____________
onpurpose__故意地____________
4partly---andpartly----一方面----另一方面
我去那儿既是工作需要,有是为了娱乐
Iwenttherepartlyinbusinessandpartlyforpleasure.

《离骚》教案

《离骚》教案
教学目标
1.学会吟诵古诗词，注意节拍、重音。
2.培养通过把握诗文形象，深入体会作者的思想感情的能力。
3.通过学习《离骚》，理解诗人热爱祖国、忧国忧民的情怀，培养学生爱国忧民的思想感情，并学习诗人不与恶势力同流合污，执著追求理想的高尚节操。
教学重点
1.通过鉴赏《离骚》的优美诗句，学习屈原追求美政、忧国忧民的高尚品德。
2.品味、鉴赏诗歌的比兴艺术手法，艺术价值。
教学难点
1.引导学生对诗作中疑难的字、词及表达含蓄的句子的理解。
2.有感情、有节奏地诵读并背诵课文。
教学方法
1、运用诵读法、逐节诵读、讲讲背背，指点难字读音、难字词义。
2、运用讨论法，让学生理解诗中作者的爱国忧民感情及他为追求理想而九死未悔的精神。
3、通过比较阅读法，延展课堂内容，开阔学生的视野，充实对作品的理解。
课时安排
3课时
教学步骤

第一课时

一．导入
这副对联说的是哪一位作家？——何处招魂，香草还生三户地。当年呵壁，湘流应识九歌心。
这是诗人中的诗人，高峰上的高峰，王者中的王者。王者归来。今天我们来触摸他的灵魂，《离骚》就是屈子真情的告白。谁来说一说屈原？
二．屈原及相关内容简介
学生已预习了《新新学案》上关于屈原及作品的介绍，课堂上只让学生根据预习情况来说。
1．屈原，名平，字原。战国末期楚国人，杰出的政治家和爱国诗人。在中国历史上，屈原是一位最受人民景仰和热爱的诗人。所以在屈原投江自尽的日子，民间有粽子、赛龙舟的习俗。1953年，屈原还被列为世界“四大文化名人”（另有波兰哥白尼、英国沙士比亚、意大利单丁）之一，受到世界和平理事会和全世界人民的隆重纪念。
2．屈原作品
《离骚》、《天问》《九歌》《九章》《渔父》《招魂》等，其中《离骚》是屈原的代表作，也是中国古代文学史上最长的一首浪漫主义的政治抒情诗。屈原的作品是他坚持“美政”理想，与腐朽的楚国贵族集团进行斗争的实录，表现了他忧国忧民、爱国爱民、矢志献身于祖国的决心。
3.风骚。屈原是中国文学史上第一位伟大的爱国诗人。屈原的出现，不仅标志着中国诗歌进入了一个由集体歌唱到个人独创的新时代，而且他所开创的新诗体——楚辞，突破了《诗经》的表现形式，极大地丰富了诗歌的表现力，为中国古代的诗歌创作开辟了一片新天地。后人也因此将《楚辞》与《诗经》并称为“风骚”。“风骚”是中国诗歌史上现实主义和浪漫主义两大优良传统的源头。同时，以屈原为代表的楚辞还影响到汉赋的形成。
汉代以来，屈原在中国历史上地位日渐崇高，影响愈加深远。五千年中华文明史少不了屈原，灿烂的中国文学史少不了屈原。屈原的伟大，一是他矢志不移的爱国精神，不屈不挠的斗争精神，不与奸佞小人同流合污的高风亮节。二是他用毕生心血写成的20多首诗歌，成为中国文学史上的瑰宝，世界文学殿堂的精品。
凡一代有一代之文学，楚之骚，汉之赋，六朝之骈语，唐之诗，宋之词，元之曲，皆所谓一代之文学，而后世莫能继焉者也。（王国维）
4．关于楚辞
“楚辞”战国时期兴起于楚国的一种诗歌形式，亦称“楚辞体”。楚辞中最有代表性的作品是屈原的《离骚》，所以后人也有用“骚”指代楚辞的，故称“骚体诗”。楚辞发源于中国江淮流域楚地的歌谣，书楚语，作楚声，记楚地，名楚物。在语言形式上，突破了《诗经》以四字句为主的格局，句法参差错落，灵活多变；句中句尾多用“兮”字以助语势，造成起伏回宕、一唱三叹的韵致，富有抒情成分和浪漫色彩。楚辞的出现标志着我国文学史的诗歌的新发展，是《诗经》以后的一次诗体创新和解放。
《楚辞》：西汉刘向编辑的收录屈原等人诗歌的一本诗歌总集。
三．解题
《离骚》是屈原一生寻求爱国真理并为之奋斗不息的一个缩影，是我国古典文学中最长的一首政治抒情诗，《离骚》是屈原最重要的代表作。全诗全诗372句，分93节，共2464字。
四．诵读
1、请大家朗读这段用血泪写成的文字，注意在形式上这首诗有什么特点？
力拔山兮气盖世，时不利兮骓不逝。骓不逝兮可奈何，虞兮虞兮奈如何。
楚辞体或叫骚体，兮就是一个标志，如去掉兮后再读一遍（生读）。“兮”使全诗一直在回环往复的旋律中进行，具有很强的节奏感。“兮”字具有特别强烈的咏叹表情色彩、构成诗歌节奏的能力，同时，“兮”字句作为一种文化存在，反映了荆楚民族的自由浪漫精神和屈原的悲怨愤激情绪。“兮”在句中起了其他虚词所无法替代的特殊作用，从而构成一种独特的意味。闻一多认为“兮确乎是诗歌的核心与原动力”。项羽是楚国的贵族，生当做人杰，死亦为鬼雄，顶天立地的男子汉，是女性中的偶像，同样是楚国的贵族《离骚》中屈原是怎样的形象呢？
2、老师朗读：
第一遍，要求学生注意听准字音及句子的节奏。注意下列字词的读音。
kuāzhuóchàchìjíguòmiǎn
修姱谣诼侘傺岌岌攘诟偭规矩
第二遍，让学生轻声跟读。
第三遍，让学生大声朗读。
3、指名学生朗读，指正生字的读音及句子的节奏把握诗的节奏，在理解的基础上诵读，在反复诵读中进一步理解
（1）把握诗的节奏
骚体诗的节奏要复杂一些，但仍有规律可循，这就是每个诗句都可以分成两半，中间用虚词连接，前一半占两拍，后一半看起来似乎只有一拍，但加上延长音或停顿，其实也是两拍。所以，它的基本句式是：
X——XX虚词XX（空拍或加语尾助词），一般一句是三四个节拍。
下面试从课文中举几个例子，虚词皆加括号。
长——太息（以）——掩涕（兮），
哀——民生（之）——多艰。
芳——与泽（其）——杂糅（兮），
唯——昭质（其犹）——未亏。
《离骚》本来是用楚地曲调吟诵的，音乐性很强，诵读时首先要划分好节奏。诵读时，上分句末字“兮”，犹如现之“啊”，读音要稍长，押韵的字要重读，反复练习，直至口熟。
（2）体味诗的情感
朗读时还要把握每一节的主旨，一节一节地读，边读边体会诗人的感情。
例如：第一部分第1节主要是说他因进谏而遭贬黜，接着就说到朝中小人如何诬蔑他，而君王却执迷不悟，由此他想到当时政治上的坏风气：投机取巧，不顾公理，造谣中伤，产生了孤独感。但他决不同流合污，把个人的安危置之度外；终于得出“伏清白以死直”的结论，这种精神是极为感人的。
第二部分说既黜之后，该怎么办？反省自己，是否没有看清道路，返回去呢？承着反省的思想，检查自己的进退、制衣，肯定了自己的美好品质及政治主张“苟余情其信芳”，“唯昭质其犹未亏”，信念更加坚定，为了寻求理想，“虽体解吾犹未变兮，岂余心之可惩”。伟大的浪漫主义诗人屈原的刚正不阿，一身正气，嫉恶如仇，不同流合污；洁身自好，自我完善；坚持真理，献身理想；忧国忧民，热爱祖国的情感无不激励着一代代仁人志士，为光明自由幸福而斗争。在今天仍有一定的现实意义。
4、请同学们集体读一遍课文，要读出语气。
五布置作业
1．诗人讴歌、追求的是怎样的理想？（找出诗句，并稍加阐述）
2．你最喜爱哪些诗句？在这些诗中，诗人抒发了怎样的感情？对你有什么启示？
附：板书设计
离骚
屈原
线索：谇替退往

内容：直言进谏替而不悔谨慎审度斗志弥坚
情感波澜：跌宕起伏

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