古人云，工欲善其事，必先利其器。作为教师就要根据教学内容制定合适的教案。教案可以让讲的知识能够轻松被学生吸收，帮助授课经验少的教师教学。你知道怎么写具体的教案内容吗？以下是小编为大家收集的“Gettingthemessage复习”仅供您在工作和学习中参考。

Unit5Gettingthemessage

整体感知

单元要点

Wordstudy

1.advertise2.consideration

3.brand4.charge5.loss6..blame

7.broadcast.8.post9.react10.annoy11.defender12.accuse13.associate14.appeal15.frequent16..figure17.profit

18.campaign19.policy20.nowadays21.target22.attach23.discount

24.bargain25.bonus

1.广告2.考虑3.商标4.负责5.损失

6.责备7.广播8.张贴9.反应10.恼怒11.辩护人12.指控13.使发生联系14.呼吁15.频繁的16.数字17.利润18.运动19.政策20.如今21.目标22.附加23.打折扣24.交易25.以外的好处

Usefulexpressions

1.takesth.Intoconsideration2.betoblame3.inchargeof4.beannoyedwith5.accusesb.of6.getacross7.appealtosb.todosth..8.makeprofits9.attachto10.makesense

1.把……考在内2.应该受责备3.掌管

4.对……感到恼怒5.控告某人……

6.传播或为人理解7.呼吁某人做某事

8.获取利润9.附上10.有意义

Sentence,patterns＆communicativeEnglish

表抱怨

Thenewspaperistoblame…

Heshouldn’thavendoneit…

表达感情及不同意见

I’mangryabouttheadsfor…

I’mveryupsetbecauseIhavejust…

Ithinkthenewspaperisresponsibleandshouldhelpyougetmoneyback.

Grammar

复习宾语补足语（reviewtheObjectComplement）

Somepeoplefindadvertisementsusefulandentertaining.

Thereforeadvertising,insteadofmakingaproductmoreexpensive,oftenmakesitcheaper.

Topic＆writing

运用所学语言，围绕广告的作用这一题材，表达不满或其他信息

背景知识

Advertising

Advertisingisamessagedesignedtoraiseaproduct,aserviceoranidea.Inmanycountries,peoplecomeintodailycontactwithmanykindsofadvertising.Advertisementsreachpeoplethroughnewspapers,magazines,television,radio,outdoorsigns,largeboardsandballoonsandsoon.Thepurposeistosellproductsorservices.Producersadvisetotrytocreatean“image“ofthecompanyandtheirproducts.Tobeeffective,anadvertisementmustbeattractiveandcangainaperson’interest.AdvertisersoftenpayfilmandTVstars,popularathletesandothercelebritiestoendorseproducts.Repeatedadvertisementscanhelpbuildacompany’sreputation,increaseproductsalesandreduceprice.Advertisingisnowascientificbusiness.Oncemanagerswouldsayjokingly,“IknowhalfofwhatIspendonadvertisingiswasted,butIdon’tknowwhichhalf”.Nowallpartsofanadvertisingprogramareproperlymeasuredandresearched.

细说教材

Warmingup

Whataretheytryingtopersuadeyoubuy?

他们试图说服你买些什么？persuade动词“劝说说服”（指对方接受了），可用以下短语

persuadesbofsth.使某人相信某事

persuadesb.（not）todosth.说服某人（不要）做某事

persuadeInto/outofdoingsth.说服某人（不要）做某事

e.g.1.Theyfinallypersuadedthefathertosendhisdaughtertoschool.

他们最终说服了那位父亲把女儿送到了学校。

e.g.2.Everyoneinhisfamilytriedtopersuadehimtogiveupsmoking,buthewon’tlisten.

家中的每一个人都试图说服他戒烟，但他不听

Whatkindsofwordsdoyouthinkyouwouldneedtotalkaboutadvertisingandadvertisements你认为你需要用什么样语言来谈论广告及广告业？

这是doyouthink引导的宾语从句的特殊疑问句形式，宾语从句要用陈述句的语序

e.g.1.Whomdoyousuggesthehaverepair.thewashingmachine?你建议他让谁来修理洗衣机？

e.g.2.Whatinformationdoyouthinkadscangiveyou?你认为广告能给你带来什么信息？

…thenlisttheinformationinorderofimportance

然后按重要性先后排列

inorderof…“以……的顺序”

e.g．inalphabetical/numerical/correct按字母/数字/正确的顺序

inorder整齐有条不紊

e.g.1.Everythinginthehouseisinorder.这所房子里一切都井然有序

e.g.2Getyourideasintoorderbeforebeginningtowrite.写作以前，先把思路理一理。

Listening

…makealistofthingsthatyouthinkareimportanttotakeintoconsiderationwhenbuyingalaptopcomputer.当你购买膝上电脑时，列出你认为重要的该考虑的事情。

1.whenbuyingalaptopcomputer=whenyouarebuyingalaptopcomputer.

这是状语从句的省略问题，状语从句的省略有以下几种情况。

（1）在状语从句中如果主语与主句的主语一致，同时从句中又含有动词be则通常可省去从句中的主语和动词be，留下其余部分。

e.g.1.Shestoodatthegateasif（shewas）waitingforsomeone.她站在门口好像在等人。

e.g.2．Thewomanteacherhurriedlylefttheclassroomasthough（shewas）angry.

这位女教师匆匆忙忙离开教室，好像生气了。

e.g.3.Theman,while（heis）overeighty,canwalkfasterthanI.

这人虽年过八十，却比我走得快。

e.g．4.Don’tspeakuntil（youare）spokento.有人对你说话时你才说。

e.g.5.Becarefulwhile（youare）crossingtheroad.过马路时要当心。

e.g.6.When(itis)heated,icecanturnintowater.冰经过加热能变成水。

（2）若状语从句中主语是it，动词是系动词be，则通常可省去主语it及系动词be，留下其余部分。

e.g.1.Though(itwas)cold，hestillworeashirt．天气虽然冷，他还穿一件衬衫。

e.g.2.Cometomorrowif(itis)possible．可能的话就明天来吧。

e.g.3.If(itis)so，youmustgetbackandgetit．

如果这样的话，你必须回去把它拿来。

e.g.4.I’11buyaTVsetif(itis)necessary．如有必要，我就买一台电视机。

e.g.5.Everythingwentonbetterthan(ithadbeen)expected．

一切进展得比预料的顺利。

e.g.6.Nomatterhowdifficult(itmaybe)，wearedeterminedtocarrytheresearch

totheend．不管有多困难，我们决心把研究进行到底。

（3）状语从句中的部分内容若与主句的部分内容相同，可将从句中的此部分内

容省去。

e.g.1.Hehasnomoney．If(hehas)any，hewillgiveus．

他没有钱，如果有，他会给我们的。

e.g.2.Someflowersshutupatnightasif(theydidthisinorder)tosleep．

有些花夜间收拢，好像为了睡眠一样。

2.take…intoconsideration=giveconsiderationtosth.“把……考虑在内”

e.g.1.Yourteacherswilltakeyourrecentillnessintoconsiderationwhentheymarkyourexams.你的几位老师评定你的考试成绩时，会考虑到你最近生病的情况。

e.g.2.Takingeverythingintoconsideration,theresultwasbetterthanIexpected.

从各方面考虑，结果比我预料的好。

Speaking

Usetherolecardsbelowtoprepareameetingbetweenconcernedreadersandtheeditorinchargeofthenewspaper’sadvertisementsection.用下面这些角色的卡片来准备一次有兴趣的读者与负责广告部分的编辑的会面

inchargeof“负责，掌管”inthechargeof“在……掌管下”

takechargeof“负责，掌管”

e.g.1.Whoisinchargeofthefactorywhenyouareout?　你外出时谁来负责工厂？

e.g.2.Anewteacherwilltakechargeoftheclass.一位新教师将来接管这个班级。

e.g.3.Don’tworryaboutyourdaughter,Mrs.Zhangwillbeinchargeofher,thatis,shewillbeinthechargeofMrs.Zhang.　

别为你女儿担心，张女士会照顾她的。也就是说她会在张女士的照顾之下。

e.g.4.Heisadoctorinchargeofthisoperation.　他是这次手术中的主治医生。

与名词“charge”搭配的词还有.

e.g.1.Thisparkisunderthechargeofthecity.这座公园由政府管理。

e.g.2.Wegaveherthechargeofthehousewhilewewereaway.

当我们外出时，我们托付她管理家务。

e.g.3.Thesechildrenaremycharges.这些孩子由我负责照顾。

charge可用作动词意思是“索价”，常与for搭配

e.g.1.Shechargedmetendollarsforahaircut.她给我理发，索价10美元。

e.g.2.Howmuchdoyouchargeforaroomwithbuss?一间带浴室的房间要多少钱？

e.g.3.They’llchargeatleast$600formovingthepiano

.搬运这架钢琴最少要花费600美元。

e.g.4.Thegovernmentchargedaheavytaxonluxuries.

政府对奢侈品征重税。

Youthinkthenewspaperistoblameforthisbecause…

你认为报纸应该负责，因为……

betoblame的意思是该受责备，不可说成tobeblamed如需说明事由。后接for

e.g.1.Iamnottoblameforthemistake.这个差错不该怪我。

e.g2.Whoistoblamefortheinflatedrents?房租上涨该由谁负责。

blame还可以用另外句型blamesb.forsth.=blamesth.onsb.　

e.g.Theyblamedherfortheaccident.=Theyblamedtheaccidentonher.

他们为这次事故而责怪他。

Askforexplanationsandexampleswhennecessary.

必要时请给一些解释和说明

whennecessary=（whenitisnecessary）.这是一个省略的状语从句

Pre-readingMakealistofadvantagesanddisadvantagesofadvertisements.

请列出广告的好处与弊端

advantage作名词，意为“益处，优势，利益”

toone’sadvantage对某人有好处

e.g.1.Morepracticewillbetoyouradvantage.多练习是对你有好处的。

e.g.2.Voicetrainingwillbetoyouradvantageifyouplantogointothetheatre.

如果你想当演员，进行发音训练对你是有好处的

havetheadvantageof比……占优势

e.g.Ihadtheadvantageofhim.

(=Iwasinabetterpositionthanhewas.)我比他占优势。

taketheadvantageof利用，欺骗

e.g.1.Heoftentookadvantageofherlackofbusinessknowledge.

他经常利用她对经商缺乏知识这一弱点。

e.g.2.Itooktheadvantageofthefineweathertodaytoplaytennis.

我利用今天天气好这一机会打网球。

e.g.3.Hetooktheadvantageofme.他欺骗了我

disadvantage名词，“不利条件”

e.g.Thedisadvantagewithcarryingoutinterviewsisthatitmaytakealongtime.

进行采访的不利条件是要用很长时间。。

Reading

Advertising广告advertise作动词，意为“为……登广告”用法如下

advertise＋名词for…/that-clause

e.g.1.Theyadvertisedausedcarforsale（=Theyadvertisedthattheyhadausedcarforsale）.

他们登广告卖一台旧车。

e.g.2.Theyadvertisedahouseforrentinthenewspapers.他们在报纸上登广告出租房屋。

advertisefor…登广告征求（寻找）……

e.g.1.weshouldadvertiseforsomeonetolookafterthegarden.

我们应登广告找个人来照看花园。

e.g.2.Hehasadvertisedforajob.他已登广告求职了。

advertisement是advertise的名词形式

put/placeanadvertisementthenewspaper在报上登广告

e.g.1.Thatcompanyhasputanadvertisementinnewspapersforclerks.

那家公司已在报上登广告招聘职员。

e.g.2.Advertisementhelpstosellgoods.广告有助于推销货物.

(advertisement有时表抽象概念)

Thedevelopmentofradio,televisionandothermediahasgonehandinhandwiththedevelopmentofadvertising.

无线电、电视、电影、杂志和报纸的发展同广告业的发展是齐头并进的

handinhand“手拉手，携手，共同地”

e.g.1.Dirtanddiseasegohandinhand.肮脏和疾病是形影相随的。

e.g.2..Thetwofirmsworkhandinhand这两家公司联手经营。

e.g.3..Theybothwalkedintothehallhandinhand他们两个手拉手走进大厅。

结构类似的短语还有sidebyside肩并肩地，facetoface面对面地，

arminarm臂挽臂地，shouldertoshoulder肩并肩地

Defendersofadssaythatadshelpusmakeinformedchoicesasconsumersbyintroducinggoodqualityproducts.

指责广告人说广告通过介绍高质量的产品使我们做出了有信息的选择。

product名词意为“产品，生产物，结果”

e.g.1.ImportantproductsofSouthAfricaarefruitandgold.南非重要的物产是水果和黄金。

e.g.2.Ourcarisaproductofthatfactory.我们的车就是那家工厂的产品。

e.g.3.Thisplanwastheproductofmanyhoursofcarefulthought.

这个计划是许多个小时精心思考的结果。

product与production的区别

product意为“产品，产物，结果”是可数名词。

production　是动词produce（生产，制造）的名词，一般说来是不可数名词，意思是“生产，制造，产量”。

e.g.1.Productionisatalltimesandunderallconditionsasocialone.

生产在任何时候和任何条件下都是社会的生产。

e.g.2.Japanisfamousfortheproductionoftransistorradios.

日本以生产半导体收音机而闻名。

e.g.3.Productionhasincreasedinthelastfewweeks.在过去几周里，产量已增加了。

Ontheotherhand,criticssometimesaccusecompaniesofusingadstomisleadingusbymakingusbelievethatacertainproductisbetterthanitreallyisorthatwewillbehappierifwebuytheproduct.

另一方面，有时爱挑剔的人指责广告公司利用广告来误导我们，从而使我们相信如果我们买了某种产品我们就会更加幸福或对产品夸大其词。

．accuse“指责谴责控告”

e.g.1.Hewasaccusedofmurder.他被指控为谋杀者

e.g.2.Thereportaccusedthegovernmentofshirkingitsresponsibilities.

.这份报告制作政府推卸责任。

e.g.3.Areyouaccusingmeofcheating?你在指责我作弊吗？

Customersseesomanyadseverydaythatadvertisersmustworkhardtogettheirmessageacross.

顾客们每天都可以看到许多广告以至于广告人不得不设法使他们的信息被人接受。

．getacross使……理解或接受

e.g.1.Ourteacherisveryclever,butnotverygoodatgettinghisideasacrosstous.

我们的老师很聪明，但他不善于把他的观点向我们讲清楚。

e.g.2.Themessagegotacrossatlast.这信息终于被理解了。

Thebestchancetoreachcustomersistoappealtotheiremotions.

使顾客理解的最佳机会是吸引他们的情绪。

．appeal“恳求哀求强烈呼吁”

e.g.1.Thepoliceareappealingtothepublicforanyinformationaboutthemurdervictim.

警方呼吁公众提供被杀害者的情况

e.g.2.Theyareappealingforfundstobuildanewchurch.

他们呼吁为建造新教室而募捐。

appealto“使……喜欢吸引使……感兴趣”（不用进行式）

e.g.1.Thiscolorappealstome.这种颜色我喜欢。

e.g.2.Toysappealtosmallchildren.玩具使孩子们很感兴趣。

Armedwithfactsandfigures,customersarebetterabletodealwiththeoftenpowerfulargumentsgivenbyasalesmanorasaleswoman。

具有了事实和价格，顾客们能够对付那些销售员做出的强烈论断。

1.Armedwithfactsandfigures…这是过去分词短语用作状语

e.g.1.Coveredwithgreentrees,thehilllooksmorebeautiful.

长满了树，这座小水看起来更漂亮了。

e.g.2.Crowdedwithsmallchildren.theroomsoundsnoisy.

挤满了小孩，这房间听起来更嘈杂了

2.arm及物或不及物动词“为……提供武器装备，武装”

e.g.1.Thecrowdedarmedthemselveswithbrokenbottles.群众用破瓶子武装起来

e.g.2.Thecountryarmed(itself)inpreparationforwar.这个国家已武装起来准备打仗。

Notalladsareusedtopromoteaproductortoincreaseacompany’sprofits.

并不是所有的广告都能促销或增加公司的利润。

这是一个不完全否定的句子，还可以说成

Alladsaren’tusedtopromoteaproductortoincreaseacompany’sprofits.

当all,every,both等词与not连用时，表示不完全否定,若需用完全否定，则用none,neither,no等

e.g.1.Noteverychildlikestogetpresents.并不是每个孩子都乐意得到礼物。

=Everychilddoesn’tliketogetpresents.

e.g.2.Nochildlikestogetpresents.没有孩子乐意得到礼物。

e.g.3.Allthatglittersisn’tgold.闪闪发光未必都是金子

e.g.4.NotbothofthemhavebeentoAmerica.他们俩并未都去过美国

e.g.5.Neitherofthemhascome.他们俩都没来Integratingskill

Agoodadoftenuseswordstowhichpeopleattachpositivemeanings.

一个好的广告通常使用人们认为可信的语言

attach“系连接附着”attachto“重视和……有关”

e.g.1.Becareful,thehandleisn’twellattached.小心！那个把手接得不牢

e.g.2．Sheattachesgreatimportancetoregularexercises.她非常重视常规训练

e.g.3．Noblameattachestohimfortheaccident.这次事故的责任与他无关。

e.g.4．Iamdeeplyattachedtotheoldcar.我非常喜欢这辆旧车

Aproductwillsellbetterifitispromotedwithaslogan.

如果用标语促销，产品的销势会更好

sell这里用作不及物动词，主动式表被动意义类似这种用法的动词还有write,wash,open,close,record等，

e.g.1ThepenIboughtlastweekwriteswell.我上周买的钢笔很好用

e.g.2.Thedooropenseasily.这门很好开

e.g.3.Thiskindofclothdoesn’twasheasily.这种布料不容易洗。

Nobodyboughttheproduct,becausewhentranslated,itmeant“Xputslivingthingsintodryhair.”然而，谁也不来买这种产品，因为原句经过翻译之后，意思变成了“X使干发生虫”

whentranslated=whenitistranslated

Sometimes,thepromisesdon’tmakesense.

有时，这些诺言没有任何意思

makesense“讲得通，能被理解，有道理”

e.g.1.NomatterhowIreadit,thissensedoesn’tmakeanysense.

这句话不管我怎么读，都看不懂

e.g.2.Doesitmakesensetoletchildrenplaywithfire?

让小孩玩火有道理吗？

e.g.3.Hisattitudedoesn’tmakesense.

他的态度毫无道理。

makesenseof“了解……道理，懂得……”

e.g.Canyoumakeanysenseofwhathesays?你理解他的话吗？

Grammar

语法：宾语补足语

英语当中，宾语补足语是用来补充说明宾语的状态、特性、身份或是宾语所进行的动作。能用来充当英语补足语的结构有名词、代词、形容词、介、副词短语、动词不定式、分词等等。

e.g.1.Wemadehimourmonitoratthemeeting.在会议上我们选他做我们的班长。（名词）

e.g.2.Howcanyougetsomeonetohelpyou?你如何能找人帮助你。（动词不定式、）

e.g.3.Hiswordskeptusthinkingdeeply.他的话使我们陷入沉思。（现在分词）

e.g.4.I’llhavemybikerepairedtomorrow.我明天要修自行车。（过去分词）

e.g.5.You’dbetterkeepyourwindowsopenwhileyouareathome.

你在家时最好开着窗子。（形容词）

e.g.6..WhenIarrivedthere,Ifoundnobodyin.我到达那时，发现没有人在家（介词短语）。

（1）常见的带名词作宾语补足语的动词有：call,name,make,elect,think,find,consider,leave,keep等

e.g.1.Theyfoundheraverysuitablepersonforthejob.他们发现她很适宜做这项工作。

e.g.2．Wemustkeepitasecret.我们必须保密。

e.g.3．.Thatyearhismotherdied,leavinghimanorphan.那年他母亲死了，使他成为孤儿。

e.g.4．Whatdoyoucallthiskindofflower?这种花你们叫什么？

e.g.5．Forthatreason,Iconsideritsomethingwemustneverdo.

因为这个缘故，我感到这是件绝不应该做的事。

（2）下列动词接动词不定式作宾语补足语时hear，listento，see，watch，notice，feel，let，have，make要省略to。若把它们变为被动语态时，则要带上to。

e.g.1.Whowillyouhaverepairthewashingmachine?你打算让谁来修理洗衣机。

e.g.2．.Hewasmadetoworktwentyhoursaday.有人让他一天工作20个小时。

（3）有些动词既可以接动词不定式作宾语补足语，也可以接现在分词作宾语补足语，二者的区别是动词不定式表全过程，现在分词则表动作正在进行

e.g.1．Wesawpeoplecelebratingthevictoryeverywhere.我们到处看到人们在欢庆胜利。

e.g.2．Isawhimentertheroom我看到他走进屋里了。

（4）现在分词作宾语补足语，和过去分词作宾语补足语的区别是，现在分词表主动或动作正在进行，过去分词则表被动与完成。

e.g.1．．Theyfoundtheroomcrowdedwithpeople.他们发现屋里挤满了人。

e.g.2．Howshallwesetthewholethinggoing?我们该怎样着手把这件事推动起来。

（5）当tobe结构跟在feel或find后面作宾语补足语时，to不可省略掉，但可把tobe都省略掉。

e.g.1．Whatyoufeel（tobe）rightmaynotberight.你觉得正确的不一定正确。

e.g.2．Hefoundhimself（tobe）inaforest.他发现他自己处在一个大森林里。

考题档案

1．（2003海淀二摸）O’Nealworkshard.Heisoftenseenheavilybeforehisteammateshaveeverarrivedatpractice.

A．sweatedB．tobesweatedC．sweatingD．beingsweated

2．（2003南京质检）――Whowouldyouliketoseeatthemoment?

――ThemanMr.Nelson

A．calledhimselfB.wecallhimC.callinghimselfD.iscalled

3．（2003名校联考）Youwillseethisproductwhereveryougo.

A．tobeadvertisedB.advertisedC．advertiseDadvertising

4．（2003名校联考）Youwillfindtheword“humidity”under“H”inanydictionary.

A．haslistedB.listedC.listD.listing

5．（2003西城四月）Televisionhassomanyadvantages.Itkeepsusaboutthenews,andalsoprovidesentertainmentinthehome.

A．informed,latestB．toknowlate

C．learning,laterD．tothink,latest

6．（2003汕头模拟）――Isthatthelaundry?Ihavesomeclothes.

――Leavetheminyourroom,please,andwe’regoingtofetchthemsoon.

A．towashB．tobewashedC．washedD．washing

7．（2004荆州二检）Thepartywassuccessful,butwethoughtitapitynotyou.

A．inviteB．toinvitedC．tohaveinvitedD.inviting

8．Theoldmanhadaletterfromhissoninthearmytohim.

A．readB．writeC．writtenD.received

9.（2004上海）Iyounottomovemydictionary.NowIcan’tfindit

A．askedB．askC．wasaskingD.hadasked

10.（2002上海）Ifeelitisyourhusbandwhoforthespoiledchild.

A.istoblameB.isgoingtoblameC.istobeblamedD.shouldblame

11.（2003北京春高）Themanagerhasgotagoodbusinesssothecompanyisdoingwell.

A.ideaB.senseC.thoughtD.thinking

参考答案

1．选Cseesb.doingsth.看到某人做某事

2．选C自称为

3．选B过去分词用作宾语补足语

4．B

5．A

6．选Bhave作“有”解而不是使役动词I并不是wash的主语因此要用动词不定式的被动式作定语

7．选C动词不定式的完成式表示动作发生在主句之前

8．A

9．选A过去我（反复）告诉你不要动我的字典，（但你动了字典）现在（我）找不着了

10．A

11．B

一课一测

（检测自己的能力）

A级(基础训练)

Ⅰ.单项填空

1.YesterdayprofessorSmithgaveusatalk.Hisspeechsomenewpoints.

Wewereinit.

A.has,interestingB.had.interested

C.broughtin,interestedD.broughtabout,interested

2.——Thisdialogueshouldaquestion,notapuzzle.

——Iam

A.havestartedwith,toblameB.startwith,tobeblamed

C.havestartedfrom,toblameD.startfrom,tobeblamed

3.Don’twhile

A.breakingin,speakingB.getin,spokento

C.breakout,speakD.getout,spoken

4.Therewassomuchnoiseintheroomthatthespeakercouldn’tmakehimself.

A.beheardB.heardC.tobeheardD.hear

5.Ourfootballteam,successfulinqualifyingforthe2002WorldCupfinals,stillhasalongwaytogo.

A.asB.afterC.onceD.though

6.Thisisaillnessthatcanresultintotalblindnessleftuntreated.

A.afterB.ifC.sinceD.unless

7.——Theboyisgainingweightrecently.

——I’mafraidso.Healwayshasagreatdealmore,chocolateandsweets,forexample,

isnecessary.

A.thatB.whereC.whatD.than

8.Thesebooksarebothinterestingandinstructive.Nowondertheyreadingpublic.

A.appealforB.appearinC.appealtoD.appearon

9.Theprofessorsometimesmakesremarksthatarenotthetopic.

A.associatingwithB.relatingtoC.associatedwithD.relatingwith

10.——Theirofferseemstoogoodtobetrue.

——Don’tworry.Therearenostrings.

A.attachedB.accusedC.awareofD.attacked

B级（应用创新）

Ⅰ.单项填空

1．personwithgoodeducationusuallygetsgoodjob．

A．The,a不填B．A,a,aC．The,不填，theD.A,不填,不填

2．Helenthemoneyfromtheoffice，shedidn’tcomeintotheofficeonthedayitwasstolen．

A．needn’t,havestolen，becauseB．mighthavetaken

C．can’thavestolen，forD．musthavestolen：as

3．Twometersofsnowduringthenight．Asaresult，severalmainroads.

A．hasfallen,hasblockedB．fell,wereblocked

C．wasfalling,hadbeenclosedD．hadfallen；coveredwithsnow

4．IrememberAlice，mylittleniece，oftenaskedquestionsthatchildrenwouldask．

A．twicesooldassheB．twiceasoldasherage

C．oldertwicethanherageD．twiceofherage

5．——Whatdoyouthinkofthecomputeronexhibition?

――Well，that’sgreat．ButIdon’tthinkmuchofyoubought．

A．theoneB．itC．thisD．which

6．Thewriterandprofessor，Ioftenrefertoatthemeetings，famousforthoseworks．

A.whom,isB．who,areC．that,amD．which,were

7.Theteacher’seyes，withoutanyexpression，theboywhomadefaces．

A.watchedB.staredatC．wasglaredatD．werefixedupon

8.hehaslearnedthroughpracticebeforehimalotinhisfuturework．

A．That,helpingB．What,helpedC．That,ithelpsD．What,；willhelp

9．Mr.Whitefoundherhusbandbylettersandpapersandveryworried．

A．surrounded,looking；B.surrounding,looked

C．surrounded,lookedD.surrounding,looking

10.I’mpenniless，dear：Icanaffordofwhatyouaskedfor．

A．littleB．nothingC．noneD．few

11．——Isn’thisjobsatisfactory?

――Wecan’tpraiseittoohighly．

A．Yes，itisB．Ithinkjustso—soC．No,itisn’tD．Notsonice，youknow

12．——IdliketohavesomelunchbutIhavetostayheredoingmywork．

――WhatyouwantandIcangetitforyou．

A．TotellmeB．TellingmeC．IfyoutellmeD．Tellme

13.――.isherbrother?

――Theboyontherightwearingabluejacket.

A.WhoB.WhatC.WhichD.Where

14.AlthoughMaryhadbeenawayfromforalongtime,whenshecamenearherhouse,everythingsuddenlybecame.

A.clearB.similarC.anxiousD.familiar

15．Thebetteruseyoucanmaketime,thegreatercontributionsyouwillmakesociety

A．in,toB．on,forC．of,toD.in,on

Ⅱ完形填空

Iwascleaningoutanoldboxwhenanoldcardcaughtmyeye：QueenCityCasketCompany．“Whatisit?”Iwondered．I　1　itover．There，infadedink,wasahand-scrawled(手写的)　2　.Immediatelymymindtraveled3manyyears．

Iwasnineyearsold,walkingdownthecold，wetstreetsof　Springfield，withabagofmagazinesonmyshoulder．Onmy4　thatday．IcametothatCompanyfinally，whoseowner，Mr.Rader，hadalwaystakenmetheretoaskhisworkers5theywantedanymagazines．

Shakingoffthe6likeawetdog．IenteredMr.Radersoffice．Afteraquickglance,he7meovertothefire-place．Noticingthe8inthetopofmy9，hesaid，“Comewithme!”，pullingmeintohispickup10．wepulledtoastopbeforeashoestore．Inside，asalesman11mewiththefinestpairofOxfordsIhad12seen．I13about10feettallwhenIgotup14them．“We’dlikeapairofnewsockstoo．”MrRadersaid．

Backinhisoffice,MrRadertookouta15，wrotesomethingonit,andhandedittome．With16eyes，Iread，“Dotoothersasyouwouldhavethemdotoyou．”Hesaidaffectionately(深情地)，“Jimmy，Iwantyouto　17Iloveyou”．

Isaidgood-bye,andforthefirsttimeI18aflickerofhopethatsomehowthingswouldbe19．WithpeoplelikeMrRaderintheworld，therewashope，kindnessandlove，andthatwouldalwaysmakea20．

1．A．readB．thoughtC．turnedD．passed

2．A．addressB．1istC．messageD．information

3．A．forwardB．soC．aheadD．back

4．A．returnB．roundsC．tripD．arrival

5．A．ifonlyB．howC．whetherD．why

6．A．dustB．sweatC．tailD．rain

7．A．ledB．followedC．watchedD．carried

8．A．holeB．mudC．waterD．cover

9．A．magazineB．shoeC．sockD．bag

10A．truckB．factoryC．homeD．store

l1．A．dressedB．fittedC．showedD．comforted

12．A．everB．alreadyC．neverD．hardly

13．A．appearedB．seemedC．looked　D．felt

14．A．forB．withC．onD．in

15．A．penB．paperC．cardD．notebook

16．A．tearfulB．unbelievableC．curious.　D．puzzled

17．A．admitB．knowC．consider　D．express

18．A．sensedB．receivedC．lost　D．gained

19．A．mistakenB．fightC．allright　D．possible

20．A．dealB．fortuneC．choiceD．difference

Ⅲ阅读理解

A

MoneyspentonadvertisingismoneyspentaswellasanyIknowof．Itservesdirectlytobringaboutarapidsaleofgoodsatreasonableprices，sosettingupafirmhomemarketandmakingitpossibletoprovideforexport(出口)atgoodprices．Bydrawingattentiontonewideasithelpsgreatlytoraisestandardsofliving．Byhelpingtoincreasedemanditcausesanincreasedneedforlabor，andisthereforeanicewaytofightunemployment．Itlowersthecostsofmanyservices；withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch，thepriceofyourtelevisionprogramwouldneedtobedoubled，andtravelbybusorsubwaywouldcostmore．

Andperhapsmostimportantofall，advertisingprovidesapromiseofreasonablevalueintheproductsandservicesyoubuy．BesidesthefactthattwentysevenActsofParliament(国会)governthetermsofadvertising，noregularadvertiserdareproduceanythingthatfailstoliveuptothepromiseofhisadvertisements．Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising．Hewillnotdosoforlong，forthepublichasthegoodsensenottobuythepoorgoodsmorethanonce．Ifyouseeproductfrequentlyadvertised，itistheproofIknowthattheproductdoeswhatispromisedforit，andthatithasgoodvalue．

AdvertisingdoesmoreforthegoodofthepublicthananyotherforceIcanthinkof．

ThereisonemorepointIfeelIoughttotouchon．RecentlyIheardawell-knowntelevisionpersondeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms．Hewastellingustherealdifference．0fcourseadvertisingtriestopersuade．Ifitsmessagewerenothingbutinformation，thatwouldbedifficulttogetmorepeopletobuy，foreventhechoiceofthecolorofashirtisabitpersuasive(有说服力的)——advertisingwouldbesoboringthatnoonewouldpayanyattention．Butperhapsthatiswhatthewell-knowntelevisionpersonwants．

1．Bythefirstsentenceofthepassagethewritermeansthat．

A.heisfairlyfamiliarwiththecostofadvertising

B.everybodyknowswellthatadvertisingisawasteofmoney

C.advertisingcostsmoremoneythaneverythingelse

D.moneyonadvertisingisworthspending

2．Inthepassage，whichofthefollowingisNOTincludedintheadvantagesofadvertising?

A.Gettinggreatfame．

B.Providingmorejobs．

C.Raisinglivingstandards．

D.Reducingnewspapercost．

3．Thewriterthinksthatwell-knownTVpersonis

A.quiterightinpassinghisjudgmentonadvertising

B.interestedinnothingbutthebuyers’attention

C.correctintellingthedifferencebetweenpersuasionandinformation

D.obviouslyunfairinhisviewsonadvertising

4．Inthewriter’sopinion，．

A.advertisingcanseldombringmaterialinteresttomanbyprovidinginformation

B.advertisinginformspeopleofnewideasratherthanwinsthemover

C.there’snothingwrongwithadvertisinginpersuadingthebuyer

D.thebuyerisnotinterestedingettinginformationfromanadvertisement

B

Noteveryoneintheworldrequiresthesameamountoflivingspace．Theamountofspaceapersonneedsaroundhimisacultural(文化的)difference，notaneconomic(经济的)one．Knowingyourownpsychological(心理的)spaceneedsisimportantbecausetheystronglyaffectyourchoices，including，forexample，thenumberofbedroomsinthehome．Ifyouwerebroughtupinatwo-childrenfamilyandbothyouandyoursisterorbrotherhadyourownbedrooms，thechancesare，ifyouhavetwochildrenormore，thatyoualsowillofferseparatebedroomsforthem．InAmerica，forexample，theytrainpeopletowanttohavetheirownroomsbygivingthemtheirownroomswhentheyarebabies．Thisisveryrareintheworld，Inmanyothercountries，thebabysleepsinthesamebedwithhisparentsorinbednearthem．

Thespaceinthehomealsoshowsalotaboutpsychologicalspaceneeds．Somefamiliesgatherclosertoeachotherandthesizeoftheirhousehasnothingtodowithit．Otherhaveseparatelittlecornerswherefamilymembersgotobealone，Althoughitistruethat、psychologicalspaceneedsarenotdecidedbyeconomicreasons，theysometimeshavetobechangedalittlebecauseofeconomicpressures．Itisalmostimpossible，however，tocompletelychangeyourpsychologicalspaceneeds．

5.Thefirstsentenceinparagraph1“Noteveryoneintheworldrequiresthesameamountoflivingspace”mean

A．notwopeopleneedexactlythesameamountoflivingspace

B.livingspacerequirementsarenotalwaysthesame

C．theworldrequiresthesameamountoflivingspace

D．nobodyneedsarequiredamountoflivingspace

6．Somefamiliesgatherclosertoeachotherathomethanothersbecause．

A．theyhavelimitedlivingspace

B．theyarebroughtupinalargefamily

C．itsatisfiestheirpsychologicalspaceneeds

D．thechildreninthefamilysleepinthesamebedwiththeirparents

7．WhichofthefollowingisTRUEaccordingtothepassage?

A.Americansaretrainedtoliveinlargeroomsatbirth．

B..Economicsituationdecidesone’samountofspaceneeds．

C．Peopleinvariouscountriesdemanddifferentpsychologicalspace．

D．Knowingyourpsychologicalspaceneedsisimportant，asitaffectsyourfuture．

8Accordingtothewriterofthepassage，psychologicalspaceneeds．

A．arenotaffectedbyincomeatall

B．canhardlybechangedaltogether

C．canbechangedifyoumakeupyourmindtodoso

D．havenothingtodowithculturalbackground

9．Thebesttitleforpassageis．

A．AmericanWayofLiving

B.PsychologicalSpace

C．SpaceNeedsinDifferentCountries

D．PsychologicalSpaceandEconomicPressure

Ⅳ.短文改错

Ahobbyissomethingthatinterestyouverymuch,1.

Andismakingordoingorlearningsomethingjustonfun2.

ofthem.Inthedaysthatmostworkwasdonebyhand.3.

Peopledon’thavemuchtimeforfun.Evenchildren4.

sometimesworkedfifteenandsixteenhoursaday.Now5.

thingsarequitedifferentfromthepast.Schoollastsonly6..

aboutsixhoursaday.andtherearelongsummerand7.

wintervocations.Almosteveryonehasgreatdealof8.timetospendthathepleases.Muchsparetime9.

isnowspendingonvarioushobbies.Youcandowhatyou10.

wanttowhenyouarefree.

Ⅴ书面表达

某地计划修订《中小学生守则》，欲将“生活谦虚、简朴”去掉。假如你是某校学生会主席，组织部分学生就这一问题进行讨论。有人赞成，有人反对。请根据下表所提供的信息，写一份总结材料。

赞成的人认为

反对的人认为

1．过分强调谦虚，简朴，你将不会引起别人的注意

1．学生应该生活简朴

2．会犹豫不决，失去很多机会

2．我们的衣食都依靠父母

3．表现自己很重要

3学习比衣着更重要

4．自信和良好的外表会给别人留下好的印象

4谦虚会学到很多东西

5牢记古训：骄傲必败

注意

1字数：120左右

2参考词汇：谦虚简朴modestyandsimplicity自信confidence

3文章的开头已为你写好。

Somestudentsthinkthat……

参考答案

A级

Ⅰ单项填空1～5CABBD6～10BDCCA

B级

Ⅰ单项填空1～5BCBDA6～10ADDAC11～15ADCDC

Ⅱ完形填空

1～5CCDBC6～10DAABA11～15BADDC16～20ABACD

Ⅲ阅读理解1～4DADC5～9BCCBB

Ⅳ短文改错1.interestinterests2.onfor3.thatwhen4don’tdidn’t5.andor6.thingthings7.√8vacationsvacation9thatas10spendingspent

Ⅴ书面表达

Somestudentsthinkit’sgoodtochangetheitems.Puttingtoomuchemphasisuponmodestyandsimplicitywillmeanyouwillneverbenoticedbyothers.Youmighthesitateandlosemanychances.Inmodernsociety,itisimportanttoshowyourselftoothers.Confidenceandgoodappearancehelpyoumakeagoodimpression.Soeveryoneshouldbeconfidentandtakethechancetoshowofftheirability.Someotherstudentsdon’tagreewithit.Studentsshouldlearntoliveasimplelife.Becausetheydependontheirparentsforfoodandclothing.Theyshouldalsospendmoretimeontheirstudies.Asastudent,studyingismoreimportantthantheclothesthathewears.Asformodesty.AnoldChinesesayingreads,“Pridegoesbeforeafall”.Ittellsusthatifwearetobesuccessful,wemustlearntobemodestfirst.Beingmodestwillhelpuslearnmore.

习题对话

Wordstudy

11)blame2)react3)broadcast4)posted5)annoyed6)advertised7)appeals8)associate

2husbandgrandmothergranddaughterbrothergirluncleniecebride

chairwomanladysirqueenheroactresshostwaitersaleswomangod

31)inchargeof2)posted3)broadcast4)togetthemessageacross5)evidence6)campaigns7)annoying8)appealto9)takenintoconsideration10)accurate11)salesmen12)associatewith

Grammar

11)E2)A3)F4)D5)C6)B7)G8)H

21)find2)feel3)encourage4)employed5)consider6)influenced7)aren’tmisled8)helps9)tomake

课文翻译：

广告

广告到处可见——它们可以在电视上播放，在收音机上广播，在英特网上宣传，也可以印制在报纸上，以及我们城市里的海报上。广告是一个高度发达的产业，无线电，电视，以及其他媒体的发展，与广告业的发展是齐头并进的。

人们对广告做出的反应各异，有人认为，广告是有益的和具有娱乐性的，也有一些人认为，它们是令人恼怒的，广告的代言人说，广告可以通过介绍高质量的产品帮助我们消费者做出明智的选择。另一方面，反对者有时控告一些公司利用广告来误导我们，因为广告对某种产品夸大其词，或者说我们买某件产品我们就会更加幸福。

广告的最基本的原则非常简单，公司可以通过向一些可能的消费者介绍一个品牌，或者是把消费者的需要与产品联系进来，来影响消费者做出选择。每天消费者可看到如此多的广告，以至于广告商不得不努力地使他们的信息广为传播，基于这种原因，公司不得不花大笔钱来雇佣广告人，使消费者能够理解的最大可能性是迎合他们的胃口，如果这样，那广告似乎在向消费者出售他们用钱买不到的东西：爱情幸福和成功，而不是卖产品。

广告以不同的方式来帮助公司及顾客。连续的广告能增加产品的销售量，这已经被反复证明过。因为销售量的增加意味着产量的增加，因此价格可以大大降低了。所以广告往往使产品便宜而不是昂贵。广告还可以帮助顾客做出合理的选择。在我们买一些比较昂贵的东西时比如汽车，电脑等，有许多事情需要考虑。（这时）广告就能帮助我们做出正确的选择。

也许广告最重要的作用是介绍新产品。真实的广告可以提供一些有用的信息，从而有助于顾客做出决定他们是否需要广告的产品，通过解说产品或服务业等的特征，作用及成本等，广告还允许顾客在进商场前，对产品的价格和质量进行比较。有了事实和数据，顾客就能更好地应付广告人的强烈地说词。

并不是所有的广告都用来提升产品或增加公司的利润。许多政府部门也利用广告来使人们认识一些社会问题及政府的政策。一些机构通常让一些名人当他们的代言人。来使他们的信息被人了解。例如，联合国曾动用球星罗纳尔多和歌手小室哲哉代表联合国向公众宣传他们的计划。通过广告高科技，政府部门及其他一些非盈利组织能够传播知识，改变态度及促进社会的发展等。

也有一些广告是没有用的。也有一些“恶劣”广告用一些非法手段来误导消费者。识别一个不良广告不是一件容易的事。但是有几点需要我们留心。首先，我们应该谨防那些“隐藏的信息”，有些广告通过呈现一些部分真实，部分被改良过的照片来误导我们。类似的伎俩也被用在所谓的“诱饵”广告上，在这样的广告里向顾客展示的是一样产品，而最后给顾客的又是另一样产品。

没有明显的证明来证明广告的效应到底是多大。但是它们对公司和顾客来说的确很重要。好的广告可以帮助公司介绍新产品和增加销售量。若广告提供精确的信息。他们能帮助普通的消费者以最优惠的价格买到理想的产品。因为广告来势汹汹和一些广告公司常企图误导我们，在阅读广告时，我们一定要加倍小心。我们不能辨别真伪，我们就会成为一些广告商的目标。另一方面，如果我们学会分析广告，我们就会保护我们自己不受假广告的影响并且做出合理的选择。

销售语言

话语不值钱，但是在广告的世界里，适时恰当的话语可以赚几百万。用于广告的语言和普通的语言是不同的。为了给他们所促销的产品创造一个积极有影响的形象，广告的设计者在选择语言与商标时是十分小心的。一个好的广告通常是用人们所相信的语言。

当然选择产品的名称是极其重要的。公司或产品的名称具有不同的作用。它们能告诉消费者它们的产品或公司的优点。如果一个公司选择一个滑稽的或不平常的名字，那么顾客就很容易记住它。有的公司选择一些广为人知的词语，有一些选择一些来自古老的故事或传说的名字，也有一些公司为自己的产品或商标创造新的名词。

如果一件产品用标语促销的话，那么它的销售情况会更好。其中有一个最出名和成功的标语是“尽管做”当然类似的还很多。例如，“新一代的最佳选择”“可口可乐“。一个好的宣传词应该吸引人，容易记住并且能传送信息或意见，从而使顾客对公司或产品形成一个明确的轮廓。

人们读广告，部分因是为了获得信息，还有部分原因是广告读起来有趣味。今天的广告常常以一个问句或—个谜语开头，目的是引起读者的注意。当然，多数广告都含有信息，但这通常包含在一篇有趣而又滑稽可笑的广告词中。幽默是重要的。有时候广告讲述一个故事，这个故事也可能在好几次广告中连载。然而，这样做有个危险。读者或观众可能记住了广告，却没有记住产品的名字。还有一些其它的危险。如果你在国外市场销售你的产品，你就必须检查译文是否正确无误。以前有一家销售发乳的公司想要说“X使干发生辉”(Xputslifeintodryhair)。他们给一位英俊的演员拍了几幅照片，把广告张贴在路旁的巨大的广告牌上。然而，谁也不来买这个产品，因为原句经过翻译之后，意思变成了“X使干发生虫”(Xputslivingthingsintodryhair．)。

在60年代，有一家制造豪华小汽车的英国公司，在德国马上就要销售最新型的小汽车了。然而，到最后一分钟，公司不得不更改汽车的名称。工厂里一个说德语的人给销售经理指出：那个汽车的英语名称在德语中的意思是“牲口的粪便”。

最有力的广告词是涉及到销售价格的语言。有些商场就向我们许诺打折过的商品或他们有“便宜货”和他们是“最低的价格”。有时，他们的许诺并无真正意义。当我们收到“赠品”或意外好处时，我们应该慎重考虑。当然有时尽管我们并不真正要买那些“待销品”，但那些简单而具有魔力的语言似乎把我们拖进了商店。

相关阅读

Unit5Gettingthemessage

Unit5GettingthemessageI.单元教学目标

技能目标SkillGoals

▲Talkaboutadvertisingandadvertisements

▲Practisemakingcomplaintsandexpressingemotions

▲Practiseexpressingandevaluatingdifferentviews

▲ReviewtheObjectComplement

▲Writeanadvertisement

II.目标语言

功能句式

Makingcomplaintsandexpressingemotions

He’stoblame.That’slovely/great/wonderful!

Whatdoyoumeanbydoingso?

Doesthatsurpriseyou?

Heshouldn’thavedoneit.

Issomethingworryingyou?

Sheblamedhimforcominghomelate.

It’s(quite)allright.

Howcouldyoucheatyourteacher?

I’mpleasedwithyourspokenEnglish.

Whydidn’tyoutellmethetruth?

IwishIhadnevergivenitup.

词汇

1.四会词汇

convey,advertise,advertiser,brand,consideration,charge,loss,blame,broadcast,post,react,annoy,annoying,accuse,associate,appeal,frequent,figure,salesman,saleswoman,profit,campaign,policy,spokesman,spokeswoman,illegal,target,nowadays,nephew,waitress,hostess,attach,discount,bonus

2.认读词汇

mislead,misleading,critic,Ronaldo,TetsuyaKomuro,bait,bullet,nutritional,heroine,goddess,promotion,legend,slogan,catchy,context

3.重点词组

take...intoconsideration,incharge(of),handinhand,getacross,appealto,keepaneyeoutforsb./sth.,pointout,makesense

4.重点词汇

advertise,charge,blame,react,accuse,figure,profit,attach,discount

语法

ReviewtheObjectComplement

1.Somepeoplefindadvertisementsusefulandentertaining.

2.AsmyneighborMr.Whiteisatroublemaker,Ihavetokeepmyselfawayfromhim.

3.TheConsumers’Clubadvisesustomakeinformedchoicesbyreadingadscarefully.

4.Companieshopetoseeadsinfluencethebehaviorofcustomers.

5.Companiesspendalargeamountofmoneyemployingadvertisers.

6.TheUNemploysfamouspeopletomakeitsprogrammesknowntothepublic.

7.TheyappointedhimheadoftheBiologyDepartment.

8.Wefoundtheroomdecoratedwithframedadsonthewalls.

重点句子

1.Youthinkthenewspaperistoblameforthisbecause...P39

2....hasgonehandinhandwiththedevelopmentofadvertising.P40

3.Customersseesomanyadseverydaythatadvertisersmust...togettheirmessageacross.P40

4.Thebestchancetoreachcustomersistoappealtotheiremotions.P40

5.Ithasbeenprovenagainandagainthat...P40

6.Firstofall,weshouldalwayskeepaneyeoutfor“hiddeninformation”.P41III.教材分析和教材重组1.教材分析

本单元的主题是“advertisingandadvertisements”，功能项目是“表示抱怨”、“表达喜怒哀乐”以及“表达、评价不同观点”，写作要点是尝试写一则广告。通过本单元的学习，要让学生了解广告的语言特点、广告的艺术以及消费者应对广告所持的理性态度。教师要借助听说、讨论、阅读、写作等一系列行之有效的教学活动，进一步激发学生的学习兴趣，积极参与到课堂实践中，切实提升其综合运用语言的能力，让他们意识到现代社会广告无处不在，广告是生活中不可或缺的一部分。理性地、科学地对待广告不仅有助于提高个人素养，增添生活的乐趣，还有益于整个社会素质的提高，营造一个诚信、发展、科学、和谐的社会。

1.1WARMINGUP提供三幅精美图片和相关广告信息，本部分可以作为下文“说”的铺垫，让学生分组讨论这些图片，唤起对“广告”这一主题的热忱和兴趣，使其有话可说，无话不说。

1.2LISTENING有两大任务，一是根据特定的主题（选购电脑），组织学生讨论或思考，为进一步的“听”作铺垫；二是听录音，培养从听力材料中获取信息，并进行深入分析、推断、加工的能力。

1.3SPEAKING要求把全班分成四个小组，每一组选择不同的身份和主题，结合本人的生活体验，表示抱怨、喜怒哀乐等。作为报纸编辑，则应从全局出发，运用表示和评价不同观点的句型或结构。这种开放式讨论有助于引导学生运用所学知识合作学习，指导他们全面地、辨证地看待问题。

1.4PRE-READING是READING的热身活动。要求学生以广告为话题展开讨论，初步了解广告的利与弊，为进一步的阅读作好铺垫。再引导学生通过比较阅读检验自己的判断，这有助于潜移默化地培养学生阅读能力、分析能力。

1.5READING采用“主题句”的写作手法，先引出每段的主题，然后提出问题、分析问题、解决问题。教师要引导学生充分利用“主题句”这一有效的写作技巧，指导学生把握文章主旨，了解作者的写作意图，并深入地培养他们猜测词义、理解语句、归纳大意、理智地应对广告等能力。

1.6POST-READING从回答问题到展开讨论，由低到高、由易到难，循序渐进，引导学生把握教材，体验广告的魅力并发挥想象，活化语言，从而达到综合运用英语进行交际的目的。

1.7LANGUAGESTUDY“词汇学习”部分旨在培养学生根据语境猜测生词并正确运用所学词汇的能力。其核心是把词汇的学习和真实的语境巧妙结合起来，逐步拓展学生的词汇量。“同步语法”部分则设计了不同类型的宾语补足语练习题，旨在训练学生准确理解宾语补足语并灵活运用的能力。

1.8INTEGRATINGSKILLS阅读部分是READING部分话题的延续和拓展，指导学生创造性地写一则广告。相对起来，写作任务更富有挑战性，不但要求学生大胆想象，还要求学生的习作技巧性和创造性兼备。

1.9Tips指导学生如何运用声音、图像和动作多途径提高词汇记忆效果。

1.10Checkpoint部分简要地总结本单元语法重点，并引导学生总结与本单元话题密切相关的词汇。2.教材重组

2.1从话题内容上分析，WARMINGUP与SPEAKING相一致；而从训练目的上分析与TALKING比较一致。从教材份量来说，可将WARMINGUP，SPEAKING和Workbook中的TALKING整合在一起，设计成一节任务型“口语课”。

2.2将LISTENING和Workbook中的LISTENING整合在一起，设计成一节任务型“听力课”。

2.3可将PRE-READING,READING和POST-READING三个教学活动整合在一起上一节任务型“阅读课（一）”。

2.4可将LANGUAGESTUDY与Workbook中的PRACTISING语法练习题整合在一起上一节任务型“语法课”。

2.5可将INTEGRATINGSKILLS中Reading和Workbook中INTEGRATINGSKILLS的Reading整合起来上一节任务型“阅读课（二）（泛读课）”。

2.6将INTEGRATINGSKILLS中的Writing和Workbook中INTEGRATINGSKILLS的Writing整合成一节任务型“写作课”。3.课型设计与课时分配（经教材分析，根据学情，本单元可以用六课时教完）

1stPeriodSpeaking

2ndPeriodListening

3rdPeriodReading

4thPeriodLanguagestudy

5thPeriodExtensivereading

6thPeriodWritingⅣ.分课时教案

TheFirstPeriodSpeaking

Teachinggoals教学目标

1.Targetlanguage目标语言

a.重点词汇和短语

convey,advertise,advertiser,charge,loss,blame

b.交际用语

Makingcomplaintsandexpressingemotions

He’stoblame.

That’slovely/great/wonderful!

Whatdoyoumeanbydoingso?

Doesthatsurpriseyou?

Heshouldn’thavedoneit.

Issomethingworryingyou?

Sheblamedhimforcominghomelate.

It’s(quite)allright.

Howcouldyoucheatyourteacher?

I’mpleasedwithyourspokenEnglish.

Whydidn’tyoutellmethetruth?

IwishIhadnevergivenitup.

2.Abilitygoals能力目标

Enablethestudentstomakecomplaintsandexpressemotions.

Enablethestudentstoexpressandevaluatedifferentviewsonadvertisingandadvertisements.

3.Learningabilitygoals学能目标

Helpthestudentslearnhowtomakecomplaints,expressemotionsandevaluateviews.

Teachingimportantpoints教学重点

Howtogetthestudentstomakecommentsonadvertisingandadvertisements.

Teachingdifficultpoints教学难点

Howtoencouragethestudentstoexpressthemselvesonadvertisingandadvertisements.

Teachingmethods教学方法

1.Free-talkingmethod;

2.Task-basedapproach.

Teachingaids教具准备

Acomputerandsomerelatedpictures.

Teachingproceduresways教学过程与方式StepIlead-in

T:Boysandgirls,firstlet’slookattwobeautifulpicturesandtellmewhatdoyouthinkofthem.

Sa:Thefirstoneisanad.Itisaboutafamousdigitalcamera.ThebrandnameisPanasonic.

Sb:ThesecondisanadforDietPepsi.

Sc:Theyarewonderfuladswithbrandnames,photosandslogans.

T:Good.Wearelivinginaworldofads.What’syouropiniononads?Doyoufindthemannoyingorfascinating?Todaylet’stalkaboutadvertisingandadvertisements.StepIIWarmingup

Thisstepistoarousethestudents’interestinadvertisingandadvertisementsandgetthemtothinkandtalkfreely.

T:Now,class.PleaselookatthethreepicturesonP37carefullyandtrytofillinthefollowingchartwithproperinformation.Items

Ad1

Ad2

Ad3

Whataretheytryingtopersuadeyoutobuy?Howaretheytryingtodoso?Whatisthemessageofeachad?Howistheinformationconveyed?Whatkindofinformationabouttheproductisgivenineachad?Suggestedanswer:

Items

Ad1

Ad2

Ad3

Whataretheytryingtopersuadeyoutobuy?

Advancedelectronicproducts

Shampoo

Softdrinks

Howaretheytryingtodoso?

Byusingabstractdesign,sloganandpictures

Byusingwonderfulpictures,sloganandrealisticproducts

Byusingwonderfulpictures,sloganandproducts

Whatisthemessageofeachad?

Theproductisofhighqualityandithelpscustomerstosucceed.

Trueshampoocancreatebeauty,bringhappinessandlovetocustomers.

Zhakesoftdrinkshelpathletestorefreshthemselves.

Howistheinformationconveyed?

Pictures+slogan+spokeswoman

Products+slogan+pictures

Pictures+slogan+products

Whatkindofinformationabouttheproductisgivenineachad?

Brandnamepromotion

Productsales

BrandnamepromotionandsalesWordsrelatedtoadvertisingandadvertisements

T:Whatkindofwordsdoyouthinkyouwouldneedtotalkaboutadvertisingandadvertisements?

Help:

1.Dividethewholeclassintofourormoregroups.

2.Thestudentscanchoosethegroupwhosetopicintereststhemmost.

3.Eachgrouptriestothinkofmorewordsabouttherelatedtopic.

4.Onememberfromeachgroupiscalledontoreporttheirwork.

Afterseveralminutes.

T:Nowit’stimetoreportyourwork.Volunteer!

Sa:Therearemanyrelatedverbsconcerningthistopic:advertise,broadcast,post,mislead,promote,appealto,entertain,increase,decrease...

Sb:Herearesomerelatednounsconcerningthistopic:ad,advertising,advertisement,advertiser,customer,slogan,designer,text,writer,brand,spokesman,spokeswoman,salesman,saleswoman,sales,choices,profit,principle,function,influence,shop,store,supermarket...

Sc:Herearesomerelatedadjectivesconcerningthistopic:entertaining,annoying,misleading,expensive,cheap,interesting,humorous,argumentative,persuasive,informative,truthful,false...

Sd:Mediacontainingadvertisingandadsarenewspapers,TV,radios,theInternet,poster,balloon,buses...

Se:Therearemanyworld-famousbrandnames.Herearesomeexamples:CocoCola,Panasonic,Lenovo,Haier,Nike,Nestle,Rossini,IBM,Philips,Pioneer,HP,TCL,Ford,NEC...

T:Welldone.I’mgladyouknowsomuchaboutad.Doyoulikeadvertisements?DoyoufinditannoyingwhenyouwatchTVandseesomanyadsonshoworyoujustfindthementertaining?Listyourreasonsforlikesanddislikes.

Help:

1.Dividethestudentsintosixoreightgroups.

2.Individualwork.Eachstudenthastochoosehisorheropinionandoffermoreideasconcerningthetopic.

3.Groupwork.Eachmemberlistshisorheropinionandreasons.

4.Classwork.Groupleaderdisplaystheirworkbyreferringtotheusefulexpressions.

Afterseveralminutes.

T:OK,timeforyoutoreportyourwork.

Possibleanswers:

Reasonsforlikes

Reasonsfordislikes

1.Adscandirectourchoicesofgoods.

2.Adstellthelatestinformationaboutvariousgoods.

3.Adshelpconsumerstomakeabetterchoice.

4.Well-doneadsarekindofartworks.

5.Adscutdownthecosts,makingthepaperscheaper...

1.Adsdon’ttellrealthings.

2.Adsmaketheusersbuywhattheyshouldn’tbuy.

3.Adscovermuchspace,andwastealotofpaper.

4.AdstakeuptoomuchtimeonTV.

5.Toomanyadswillmakepeoplebored...

StepIIISpeaking

Thispartismeanttosupplythestudentswithrealisticsituationssothattheycanhavemorechancestopractisethefunctionalitems—makingcomplaints,expressingemotionsandevaluatingdifferentviews.

T:Wearegoingtohavearole-play.Tobespecific,wearegoingtoholdameetingbetweenreadersandthenewspapereditor.Fourreaderscomplainabouttheadvertisementsofalocalnewspaperandtheeditorinchargeofthenewspaper’sadvertisementssectiontriestorespondtoreaders’complaintsandsolvetheproblems.Areyouclear?

Help:

1.Dividethestudentsintofourgroups.

2.Individualwork.Eachstudenthastooffermoreideasconcerningthetopic.

3.Groupwork.Eachmemberstateshisorheropinionandreasons.

4.Classwork.Groupleaderreportstheirworkbystatingdifferentviews.

Afterseveralminutes.

T:Nowyou’vewarmlydiscussedthistopic.I’dlikethegroupleaderstoreportyourwork.

Sa:I’mangryaboutyouradsforweightlossproducts.TheadssaythatIwillloseweightifIusetheproducts.ButwhenItriedthem,Ididn’tloseweightatall.InsteadI’mputtingonweight.I’malsosufferingfromsleeplessness.Yournewspapershouldberesponsibleforthis.

Sb:I’mveryupsetbecauseIhavejustlostalotofmoneyafteransweringanadinyournewspaper.Theadwasfulloflies.Ithinkthenewspaperisresponsibleandshouldhelpmegetmymoneybackbecauseyournewspapershouldmakeitnecessarytocheckwhattheadssayistrueornot.It’sclearthatyoufailedtodothis,leastinthisad.Pleaserepaymeassoonaspossible.

Sc:Theadsinthenewspapersometimesshowwomenwhoareyoung,beautifulandstupid.Thisisbadbecausenotallwomenlikethis.Theseadsgivereadersafalseimpressionandhintthatuglywomenareunpopularandthatifyou’reyoungandbeautiful,youcan’tbeverysmart.That’sunfair.

Sd:I’maschoolnurse.Manyofourstudentseattoomuchjunkfood.Ithinkthenewspaperistoblameforthisbecausetherearemanysuchadsaboutjunkfoodinyournewspaper.Obviously,youonlyconsiderhowmuchmoneyyoucanearnbyreleasingads,withoutthinkingaboutreaders’interests.Junkfooddoesmoreharmthangoodtoourhealth.Itisatragedy.

Se:Dearreaders,thankyouforyourcareandyourvaluableadvicetoournewspaper.Ithinktheadsarenecessarybecausetheycanalsobeenjoyedandappreciatedifwelldesigned.Beside,theadscanhelptoreduceourcostsofthenewspapersothatthepriceislowerandreaderscanreadsomethingmoreinterestingandworthwhile.Astoyourcomplaints,Ithinkournewspaperwilldevotemoretimetocheckingthecontentsofads,tryingtoprovidereaderswithmorescientific,interestingandentertainingads.Thankyou.

StepIVTalking(WorkbookonP178)

Thispartshouldbeafreetalkconcerningthetopic.Thestudentsshouldbeencouragedtothinkcreativelyandexpresstheirownopinionsfreely.

Designadvertisements

Help:

1.Thewholeclassisdividedintoeightgroups.

2.Thestudentscanchoosethegroupwhosetopicinterestshimorhermost.

3.Twostudentsdesignthead,twothinkupanidea,twolookforpicturesandtwodrawthepicture.

4.Onememberfromeachgroupiscalledontoreporttheirwork.

T:Nowtimeisup.Ithinkyoumusthavehadalotofnewcreativeideastosharewithus.Whichgroupwouldliketotryfirst?

Sa:Letmetry.We’dliketoadvertiseanewdrugusedfortreatingmyopia.It’sakindofmagicmedicine.Iftakenproperly,thedrugwilltakeeffect.Inabouttwoweeksastudentwillnolongersufferfrombeingnear-sighted.We’dliketoemploythreestudentstopromotethedrugandadvertiseitinnewspapers,ontheradioandlocalTV.Thewholeprojectwillcostabout2000Yuan.

Sb:We’dliketoadvertiseanewtypeofcellphone.Wecantalkonthephone,sendmessagesandpictures,takephotosandsurfontheInternet.Wecanalsostorealotofusefulpersonalinformation.Asitisveryfashionable,wearegoingtoemploysportsstarLiuXiang,whotellshisparentsabouthiswinninggoldmedalandsendspicturesatthesametime.Thewholeprojectaddsupto3,500Yuan.

Sc:WeshouldliketoadvertiseanewelectronicEnglishDictionary.Ifwewanttolookupaword,enterthewordimmediately,wecanfindthepronunciation,EnglishandChineseexplanation,setphrases,examplesandsoon.We’llemployaseniorstudenttoworkforus.Ithinkitwillbeworthwhile.Theadwillcost1000Yuan.

...

StepVHomework

1.Consolidation

T:LastSundayyouboughtaMP3playerinthelocalsupermarketaccordingtothead.Butsoonyoufoundtherewassomethingwrongwithit.Sopleasewritetothemanager,explainyourcomplaintsandaskforyourmoneyback.

2.Previewthenewlesson.

T:PleasepreviewListeningafterclass.

Unit5Gettingthemessage(Reading:advertising)

俗话说，凡事预则立，不预则废。作为教师就要好好准备好一份教案课件。教案可以让学生们能够在上课时充分理解所教内容，帮助教师在教学期间更好的掌握节奏。教案的内容要写些什么更好呢？为满足您的需求，小编特地编辑了“Unit5Gettingthemessage(Reading:advertising)”，仅供参考，大家一起来看看吧。

Unit5Gettingthemessage(Reading:advertising)Readingcomrehension:Advertising

STEP1CarefulreadingChoosethebestanswers:
1.Thewordadvertisingmeanstomakeaproductknownto.D
AmanagersthroughbroadcastBleadersbyradios
CfirmsbyprintednoticesDpeopleinvariousways.
2.Oneadvantageofadvertisingisthatithelps.A
AincreaseproductsalesBmakeaproductmoreexpensive
CincreaseproductionDreducethecostsofaproduct
3.Advertisingisahighlydeveloped.B
AinformationBindustryCtradeDscience
4.Thedevelopmentofradio,television,cinema,magazinesandnewspapershaswiththedevelopmentofadvertising.B
AfollowedupBgonehandinhandCgonebehindDtakenplace
5.Thebestchancetoreachcustomersisto.C
AsellthemtheproductBsellthemwhatmoneycannotbuy:love,happinessandsuccess.
CappealtotheiremotionsDreducethepriceoftheproducts.
6Thedevelopmentofmediahasgonehandhandthedevelopmentofadvertising.C
A.by;byB.by;withC.in;withD.in;by
8.Peoplereacttoadvertisementsindifferentways.Because.A
A.adsareusefulandentertainingtosomepeoplewhileannoyingtoothers
B.adsareusefulandentertainingC.adsareannoying
D.adsarenotonlyusefulandentertainingbutannoying
9.Whenwebuyanexpensiveproduct,canhelpusmaketherightdecision.B
A.sellersB.adsC.ourfriendsD.defenders
10.NotalladsareusedtopromoteaproductortoincreaseacompanysprofitsmeansD
A.alladsareusedtopromoteaproductortoincreaseacompanysprofits
B.fewadsareusedtopromoteaproductortoincreaseacompanysprofits
C.noadsareusedtopromoteaproductortoincreaseacompanysprofits
D.alladsarenotusedtopromoteaproductortoincreaseacompanysprofits
11.Inordernottobecomeeasytargetforadmakers,wemust.A
A.distinguishbetweenfictionandfactsB.watchTVmoreoften
C.believealltheadsD.neverbelieveanyads
12.Thebestchancetoreachcustomersfortheadvertisersist.A
A.appealtotheiremotionsB.makeinterestingpictures
C.givecustomersproperpricesD.sendmessagestocustomers
13.Paragraph4ismainlyabout.C
A.adsmustincreasetheproductionB.adsmustreducethepriceoftheproduction
C.adsmusthelpcompaniesandcustomersD.adsmustmakeaproductmoreexpensive
14.WhichsentencetellsusthemainideaofParagrah5C
A.Themostimportantfunctionofadvertisingistointroducethepricesoftheproducts.
B.Themostimportantfunctionofadvertisingistointroducethetypesoftheproducts.
C.Themostimportantfunctionofadvertisingistointroducenewproducts.
D.Themostimportantfunctionofadvertisingistointroducethecompanywheretheproductscomefrom.
15.WhyisadvertisingpopularC
A.Becauseadsarefoundinnewspapers.B.BecauseadsarefoundontheInternet.
C.BecauseadsarefoundonTV.D.Becauseadsarefoundeverywhere.
16.Wecaninferfromthelastsentenceofthetextthat.C
A.wemustlearntobelieveadsB.wemustlearntoacceptads
C.wemustlearntoanalyseadsD.wemustlearntoaccuseadsSTEP2Findoutthemainideaforeachparagraph
Pa1:Adsarefoundalmosteverywhere
Pa2:Peoplereacttoadvertisementsindifferentways.
Pa3:Thebasicprincipleofadvertisementsistoinfluencecustomerschoices.
Pa4:Adshelpcompaniesandcustomersnavarietyofways.
Pa5:themostimportantfunctionofadvertisingistointroducenewproducts.
Pa6:Governmentsandotherorganizationsuseadstomakepeopleawareofgovernmentpoliciesandsocialproblems.
Pa7:Customersshouldbecarefulofillegalads.
Pa8:Customersshouldlearntoprotectthemselvesfromfalseadsandmakesmartchoices.STEP3TorF
1.Peoplereacttoadvertisementsindifferentways.()
2.Thebasicprincipleofadvertisingisfairlydifficult.()
3.Sinceanincreaseinsalesmeansanincreaseinproduction,thepricemaybeincreased,too.()
4.Truthfuladsprovidegoodinformationthathelpscustomerstodecidewhethertheywantorneedtheadvertisedproduct.()
5.Perhapsthemostimportantfunctionofadvertisingistoincreaseacompanysprofits.()
6.Byusingthetechniquesdevelopedbytheadvertisingindustry,governmentsandothernon-profitorganizationscanspreadknowledge,changeattitudesandimprovesociety.()
7.Alladsarenotusedtopromoteaproductortoincreaseacompanysprofits.()STEP4Scanthetextquicklyandunderlineadvantagesanddisadvantagesmentionedinthetest.Areadvertisementsgoodorbadforpeople?
Makealistofadvertisementanddisadvantagesofadvertisements.
AdvantagesDisadvantages
ProvideinformationMisleadcustomers
IncreasesalesGivefalseorincorrectinformation
MakethepublicawareofsocialproblemRaisethepriceofproducts
Cutcostsofnewspapersandmakethemcheaper.TaketoomuchtimeorspaceonTVornewspapers
THEHISTORYOFADVERTISEMENT
1.thefirstformofadvertising:inGreeceandEgyptaround1500B.C.
2.thefirstprintedadvertisement:inLondon1477
3.thefirstcommercialsonradiabout1920
4.thefirstcommercialonTV:afterWorldWar2STEP5COMPLETETHEFOLLOWINGOFTHEPASSAGE
Advertisingisahighly_________industry.Ithasgone______________withradio,televisionandothermedia.
However,people______toadsindifferentways.Defendersthinkadsareusefulandhelpfulandhelpconsumersmake_________choices.Butcritics_______companiesofusingadstomisleadus.Advertising__________customerschoicesbyintroducingabrandnameand___________productswithcustomersneeds.Therearesomanyadsforcustomers,soadvertiserstrytogettheirmessage______by___________totheir
emotions.
Adshelpcompaniesandcustomersina__________ofways.Theycanhelpcompanies________salesand_______theprices.Meanwhile,theyhelpcustomerschooseamongalltheavailableproducts.Infact,truthfuladsprovidegood____________,andhelpcustomerscomparefeatures,functionsandcosts.Somegovernmentsnametheirspokesmanorspokeswomantomakepeople_______oftheirsocialproblemsandpolicies.
Customersshouldprotectthemselvesbykeepingan_____outforbadads,______________betweenfictionandfactsandmakinggoodchoices.Wordsandexpressions.
1.convey:vt.
1)expressconveysth/that~onesfeelings~mybestwishestosb.~that~how
Wordsfailedtoconveymyfeelings.
Pleaseconveymybestwishestohim.
Herletterconveysthatshehasawarmheart.
WordscannotconveyhowhappyIam.
2)=take/carryconveytoconveyfromThesearefactswemusttakeintoconsideration.
Safedrivingisgoodbecauseittakesintoconsideringthelivesofpeople.
Forabighouse,thepriceisfairlycheap,youhavegottotakethemoneyyoullspendonrepairsintoconsideration.
Letstakeintoconsiderationtheconsequenceofhastydecision.
Wemusttakelocalconditionsintoaccount.
3.chargen.inchargeofinthechargeoftakecharge(of)
Sheis__________thesalesdepartment.
Thepatientis____________ofthenurse.
Thechildrenwereleft_____________aneighbor
4.blame1)betobme
Iamnottoblameforthemistake.Thedriverwasnottoblameforthetrafficaccident.
2)blamesb.forsthblamesth.onsb
Dontblameyourmistakesonothers.
Heblamedhisfailureonhisfather.
Heblamesyouforneglectofduty.
5.reactreactto
Howdidhereacttoyoursuggestion?shereactsbadlytothiskindofmedicine.shereactedtotheinsultbyturningherbackonhim.
6.accuseaccusesbofsth
Theyaccusedhimoftakingbribes.
Johnwasaccusedofstealingacar.
Tomsteacheraccusedhimofcheatingintheexam.
7.associate
associatewith
1)Idontwanttobe~edwiththataffair.
2)Hisfatherdoesntlikehimtobe~edwithsuchpeople.
3)Doctorsarealways~edinchildrensmindwithinjectionsandpains.
8.getacross
1)getsbacross
Thegeneralfinallygothistroopsacrosstheriver.
Wouldyoupleasehelpmetogetthechildrenacrossthestreet?
2)getsthacrosstosb
Hewasunabletogetacrosstotheaudiencewhathemeant.Theteachertriedtoexplaintheproblem,buttheexplanationdidnotgetacrosstotheclass.
9.appeal
1)appealtosb.=attractsb
Thisnovelwillappealtothepublic.
Brightcolorsappealtosmallchildren.
Thesepicturesdonotappealtome.
2)appealtosbforsth=asksbforsth
appealtosbtodosth
Thelostchildappealtothepolicemanforhelp.
Thestudentsappealedtothedirectortohelpthemgetcostumesfortheperformance.
3)
Hedecidedtoappealtoahighercourt.
JohnfirstappealedtotheGovernor,thentothePresident,butheneverreceivedareply.
9.keepaneyeout
keeponeseyesopen
Ivelostmyring----couldyoukeepaneyeopenforitwhileyoucleanthehouse?
Remembertokeepyoureyesopenforalargebluetruck.
10.attach
1)attachsthtosw
Pleaseattachapresentphotographtoyourapplicationform.
Thecalendarisattachedtothewallbyanail.
2)attachto
Thehospitalisattachedtothemedicalcottage.
Heisfoolishlyattachedtooldcustoms.
Theboyisdeeplyattachedtohisparents.
11.makesense
Itmakessensestolookafteryourself.
Thissentencedoesntmakeanysense.
Readitandtellmeifitmakessense.Exercise
1.---Howdoyoudealwiththedisagreementbetweenthecompanyandthecostumers?
---Thekey_____theproblemistomeetthedemand_____bythecustomers.
Atosolving;makingBtosolving;made
Ctosolve;makingDtosolve;made
2.---Whydidyouleavethatposition?
---I_____abetterpositionatIBM.
A.offerB.offeredC.amofferedD.wasoffered.
3.Icouldntdomyhomeworkwithallthatnoise_______
A.goingonB.goesonC.wentonD.togoon
4.Theprizeofthegameshowis$30,000andanallexpenses_____vacationtoChina.
A.payingB.paidC.tobepaidD.beingpaid.
5.Itsnecessarytobepreparedforajobinterview.______theanswersreadywillbeofgreathelp.
A.TohavehadB.HavinghadC.HaveD.Having.
6.Whenaskedbythepolice,hesaidthatheremembered_____attheparty,butnot_______
A.toarrive;leavingB.toarrive;toleaveC.arriving;leavingD.arriving;toleave
7.Havingatripabroadiscertainlygoodfortheoldcouple,butitremains______whethertheywillenjoyit.
AtoseeBtobeseenCseeingDseen
8.Idontwant____likeImspeakingillofanybody,butthemanagersplanisunfair.()
A.tosoundB.tobesoundedC.soundingD.tohavesounded
9.Withalotofdifficultproblems,thenewly-electedpresidentishavingahardtime.
A.settledB.settlingC.tosettleD.beingsettled
10.When,themuseumwillbeopentothepublicnextyear.
A.completedB.completingC.beingcompletedD.tobecompleted
11.InsomepartsofLondon,missingabusmeans______foranotherhour.
A.waitingB.towaitC.waitD.tobewaiting
12.____inawhiteuniform,helooksmorelikeacookthandoctor.??
A.DressedB.TodressC.DressingD.Havingdressed
13._________fromhearttroubleforyears,ProfessorWhitehastotakesomemedicinewithhimwhereverhegoes.
ASufferedBSuffering
CHavingsufferedDBeingsuffered
14._________bloodifyoucanandmanyliveswillbesaved.
AGivingBGiveCGivenDTogive
15.Tonywasveryunhappyfor___totheparty.
A.havingnotbeeninvitedB.nothavinginvited
ChavingnotinvitedD.nothavingbeeninvited
16.The___boywaslastseen___neartheEastLake.
A.missingplayingB.missingplay
C.missedplayedD.missedtoplay
17.In1636,Harvardisoneofthemostfamousuniversities____intheUnitedStates.
A.BeingfoundedB.ItwasfoundedC.FoundedD.Founding
18.Hesentmeane-mail,___togetfurtherinformation.
A.hopedB.hopingC.tohopeDhope
19.Youshouldhavethankedherbeforeyouleft.
Imeant_______,butwhenIwasleavingIcouldntfindheranywhere.
A.todoB.toC.doingD.doingso
20.Daddydidntmindwhatweweredoing,aslongasweweretogether,__________fun.
A.hadB.haveC.tohaveD.having
21.Allthepreparationsforthetask______,andwerereadytostart.
A.completedB.completeC.hadbeencompletedD.havebeencompleted
22._________moreattention,thetreescouldhavegrownbetter.
A.GivenB.TogiveC.GivingD.Havinggiven
23.Thepicture______onthewallispaintedbymynephew.
A.havinghungB.hangingC.hangsD.beinghung
24.WhenIgotbackhomeIsawamessagepinnedtothedoor,____"Sorrytomissyouwillcalllater."
A.readB.readsC.toreadD.reading
25.Withthedoor___on,thethiefsheart___faster.
A.knocked;beatB.beingknocked;beatC.beingknocked;hitD.beat;hit
26.InordertoimproveEnglish,__.
A.Jennysfatherboughtheralotoftapes
B.Jennyboughtalotoftapesforherself
C.alotoftapeswereboughtbyJenny
D.alotoftapeswereboughtbyJennysfather
27.Havingbeenattackedbyterrorists,________.
A.doctorscanetotheirrescueB.thetallbuildingcollapsed
C.anemergencymeasurewastakenD.warningsweregiventotourists
28.Everything___intoconsideration,theyoughttohaveanotherchance.
A.totakeB.tobetakenC.takenD.taking
29.LindaworkedfortheMinnesotaManufacturingandMiningCompany,____as3M.
A.knowingB.knownC.beingknownD.tobeknown
30.Newsreportershurriedtotheairport,only__thefilmstarshadleft.
AtotellBtobetoldCtellingDtell
key
1---15BDABDCAACAAACBD16---30ACBBDDABDBBBCBB

高三英语教案Unit5Gettingthemessage(含知识点讲解)

I.词组
1.take…intoconsideration考虑到……
2.complain(tosb.)about…向某人抱怨……
3.makeacomplaint提出投诉
4.incharge（of）主管，看管，掌管
inthechargeof……在……的主管之下
takecharge（of）掌管，负责，（物）不受控制
atone’sowncharge自费
freeofcharge免费
5.weightlossproducts减肥产品
6.loseweight减肥
7.beangrywithsb.aboutsth.因某事生某人的气
8.beupsetabout/by/oversth.因……而感到烦恼
9.betoblame该受责备，应承担责任
10.overtheradio通过无线电
11.ahighlydevelopedindustry高度发达的产业
12.gowith与…同行，与…相配，
13.handinhand手拉手，同步地，
14.makeinformedchoices做出明智的选择
15.accusesb.ofsth.因……而控告某人
16.associate…with…把……和联系起来
beassociatedwith与……有关，与……有瓜葛
17.get…across通过…，使……被理解
18.largeamountsof…大量的19.appealtosb.吸引某人
appealtosb.todosth呼吁某人做……
appealfor恳求，呼吁
20.avarietyof多种的
21.againandagain再三地，反复地
22.makesb.awareofsth.让某人明白……
23.allowsb.todosth.允许某人做……
24.armsb.withsth.用……来武装自己
25.dealwith处理，解决（问题），和某人做生意，涉及，论及，探讨（某个主题），控制（感情问题）
26.keepaneyefor留心
27.withthepurposeof…目的是……
28.pointout指出
29.attractone’sattention吸引某人注意
30.makesense讲得通，有意义
makenosense毫无意义
makesenseof弄懂……的意义
31..attachto系;贴;固定;附着
attachto/connectwith附着/联想
attachimportanceto给予重视
32.ataloss困惑
33.profitby/from得益于
34．thinktwice慎重考虑II.过程

Period1NewwordsandexpressionsTeachingaimsanddemands:
(1)Tolearnsomewordsandexpressions.
(2)Tousethewordsandexpressionscorrectly
1advertisev_为---做广告__________
advertisementn广告_[C]__________
advertisingn广告业,广告__[U]__________
advertisern广告__登广告的人__________
advertiseasoap宣传肥皂_____________
advertiseforanewsecretary登广告招聘新秘书_____________
eg:(1)Amysaw_____inalocalnewspaperateachingpostatahighschoolclosetowhereshelived.
AadvertisedBadvertisesCadvertisingDadvertisement
(2)Nowadays,somestarslike_____becausetheycan_____alotofmoney.
Aadvertisements;bringBadvertising;makeCtoadvertise;earnDmakingadvertisementsmake
2considerv___________考虑干-----
____________认为-------
considerationn________
consideringprep___考虑到_______
eg(1)你应该考虑到你的健康状况._Youshouldtakethestateofyourhealthintoconsideration
(2)______hehasonlyjuststarted,heknowsalotaboutit.
AConsideringBConsideredCToconsider
considerationn
(1).考虑[U][(+for/to)]
Thatmatteris__underconsideration____那件事正在考虑之中。
Beforewritingyouranswerspleasegivecarefulconsideration_to__thequestions.请在回答之前仔细考虑一下问题。
(2.)需要考虑的事;动机,原因[C]
Priceandqualityarethetwochiefconsiderations.
价格和质量是两个主要考虑的问题。
(3).体贴;关心[U][(+for)]
He__showsnoconsideration____________________hiswife.他不体贴他的妻子。
词组：inconsiderationof=inreturnfor/onaccountof/becauseof_回报/由于_take---intoconsideration=takeaccountof/take…intoaccount_考虑__________
underconsideration__考虑中onnoconsideration_决不_outofconsiderationfor_出于_---的考虑
Youtakequalityintoconsideration.您必须要考虑到质量问题
Wemusttakeintoconsiderationourabilitytopaywhenweimportgoods.
我们进口必须考虑我们的支付能力。
Ialwaystakefuelconsumption（消耗）intoconsiderationwhenbuyingacar.　我买汽车时总要把燃油消耗量考虑在内.
Wemaytakeintoconsiderationacceptinggovernment-to-governmentornon-governmentloans（贷款）onlyiftheconditionspermit.（注意宾语后置）　只要条件合适，我们可以考虑接受政府间贷款或非政府间贷款。
underconsideration在考虑中，在研究中
3charge(1)使---充满avoice_chargedwithtension
(2)控告,指控charge----with
(3)要价,收费charge---for
(4)记在---帐上
(5)使承担：使承担任务、责任或义务：chargesbtodo/chargesbwith
Theychargedhimwiththetaskofwatchingtheyoungswimmers.
他们让他承担起看护年轻游泳者的任务
n(1)主管,看管__inchargeof_______________(由----掌管)
_inthechargeof____________(在---掌管下)
(2)费用,价钱_freeofcharge_____________(免费的)
(3)incharge最常见用法是作后置定语，也作表语；表示主管的，负责的：
theperson_incharge_________负责人；
theofficer_incharge_________主管警官；
Whoisinchargehere?这里谁负责？
eg
(1)Howmuchdidthehotelchargeyou_for______aroomforthenight?
(2)Thepolicechargedhim_with_____carelessdriving.
(3)Itissaidthatheisthemanagerofthecompany.Inotherwords,thecompanyisinthechargeof______________him.
4blameblamesbforsth
blamesthonsb
betoblame
eg
(1)---Whois______fortheaccident?
AtoblameBtobeblamed
(2)Don’tblameit_onhim__,_butonme.别怪他,该怪我。
Theyblamedthefailureon____George.他们把失败归咎于乔
(3)Theyblamedthesecretaryforthedelayoftheplan.
他们怪罪秘书造成计划延误。
5appealv(1)恳求,呼吁appealtosbforsth/todo
(2)对---有吸引力,感兴趣sth/sbappealtosb
(3)上诉appealto----against
eg:(1)对露营这种想法我从来不感兴趣__Theideaofcampingneverappealstome
(2)他不服判决而向高级法院上诉_Heappealedtothehighcourtagainsthissentence.
政府呼吁每个人要节约用水_Thegovernmentisappealingtoeveryonetosavewater.
appealn呼吁,请求；上诉
Hemadeonelastappeal_to__hisfather_to__forgivehim.
他最后一次恳求父亲宽恕他。
anappea__for___forgiveness
恳求原谅
Theteacherlistenedtohisappeal.
老师倾听了他的要求。
6keepaneyeoutfor注意,留言___________
keepaneyeon注意___________
keepwatch_注意,提防___________
keepback__扣留,隐瞒___________
keepout把----挡在外面_____________
keepoff__防止,避开,挡住____________
keepup_保持______________
keepupwith_跟上_____________
keep---fromdoing__阻止----干_____________
eg
(1)Theboss__keepedback_______100$frommysalarywithnogoodreasons.
(2)Itisimportantforustokeepup_________agoodstateofmindwhenwetakeanimportantexam.
(3)_Keepoff______thedog,Itmightbiteyou.
7attach---to----系在,附在;与---有联系
beattachedto迷恋,依恋
eg
(1)Heboughtahousewithagarageattachedalowprice.
(2)Doyouattachanyimportanceto_____whathesaid?
(3)Wehavegrownattached____totheoldhouseandwouldhatetomove.
8conveyvt.-veyed,-veying
(1).运送,搬运,转运[(+from/to)]
Passengersareconveyedbybustotheairterminal.
用公共汽车载送旅客前往航空站。
Thetruckconveyedmachineryacrossthecountry.
这辆卡车在全国各地运送机器。
(2.)传播(声音等)
Awireconveysanelectriccurrent.电线传导电流。
Wiresconveyelectricity.金属线导电。
(3).传达,传递,表达[(+to)][+(that)][+wh-]
Ifound__ithardtoconveymyfeelingsinwords我觉得难以用言语表达我的感情。
Iwillconveytheinformationtohim.我将把这消息通知他。
Ifyoullleaveamessage,Illconveyittohim.如果你愿意留下口信，我会转告他的。
(4).转让(财产等)[(+to)]
老农夫将其农场转让给儿子Theoldfarmerconveyedthefarmtohisson.
比较：convey，carry，transport，transmit
这些动词，当它们指人或物从一个地方向另一个地方运动时，可相互比较。
convey常常含有持续、有规律地运动或流动的意思。
carry适用范围很广，但常常表示运动时支撑着某物：
Thetraincarriesbaggage,mail,andpassengers.火车运送行李、邮件及乘客。
transport主要限于人或有形物体的常常是长距离的运动：
Hugetankersareusedtotransportoil.用巨型油轮来运输石油。
Thecityusesbusestotransportstudentstoschool.这城市用公共汽车载送学生去学校。
transmit指经过、发送或传播某物：
Pleasetransmitthestockcertificatesbyspecialmessenger.
请通过特种邮件投递将股票票证寄来。
Thecostoftransmittingbooksbyairisveryhigh.空运书籍的费用很高。Step2Whilereading
Readthetextquicklyandtrytogetgeneralideaofeachparagraph
Paragraph1__Adscanbefoundeverywhere
Paragraph2Peoplereacttoadsinavarietyofways
Paragraph3Thebasicprincipleofads
Paragraph4-6thefunctionsofads
Paragraph7
Paragroph8Step3Careful-reading
Questions:
(1)Howdopeoplereacttoads?Andwhy?
___inpara2________________________________________________________
(2)whatisthebasicprincipleofadvertising?
____para3_______________________________________________________
(3)Whataretheadvantagesofadvertising?
___para4-6_________________________________________________________
(4)Howbadadsmisleadconsumers?
__para7__________________________________________________________
(5)Howcanweprotectourselvesfromfalseads?
Para8
§1.1细枝末节
1.Thedevelopmentofmediahasgonehand___hand____thedevelopmentofadvertising.
A.by;byB.by;withC.in;withD.in;by
答案：C
2.Peoplereacttoadvertisementsindifferentways.Because.
A.adsareusefulandentertainingtosomepeoplewhileannoyingtoothers
B.adsareusefulandentertaining
C.adsareannoying
D.adsarenotonlyusefulandentertainingbutannoying
答案：A
3.Whenwebuyanexpensiveproduct,canhelpusmaketherightdecision.
A.sellersB.adsC.ourfriendsD.defenders
答案：B
4.“Notalladsareusedtopromoteaproductortoincreaseacompany’sprofits”means.
A.alladsareusedtopromoteaproductortoincreaseacompany’sprofits
B.fewadsareusedtopromoteaproductortoincreaseacompany’sprofits
C.noadsareusedtopromoteaproductortoincreaseacompany’sprofits
D.alladsarenotusedtopromoteaproductortoincreaseacompany’sprofits
答案：D
5.Inordernottobecomeeasytargetforadmakers,wemust.
A.distinguishbetweenfictionandfactsB.watchTVmoreoften
C.believealltheadsD.neverbelieveanyads
答案：A
6.Thebestchancetoreachcustomersfortheadvertisersisto.
A.appealtotheiremotionsB.makeinterestingpictures
C.givecustomersproperpricesD.sendmessagestocustomers
答案：A
§1.2主旨大意
7.Paragraph4ismainlyabout.
A.adsmustincreasetheproduction
B.adsmustreducethepriceoftheproduction
C.adsmusthelpcompaniesandcustomers
D.adsmustmakeaproductmoreexpensive
答案：C
8.WhichsentencetellsusthemainideaofParagraph5?
A.Themostimportantfunctionofadvertisingistointroducethepricesoftheproducts.
B.Themostimportantfunctionofadvertisingistointroducethetypesoftheproducts.
C.Themostimportantfunctionofadvertisingistointroducenewproducts.
D.Themostimportantfunctionofadvertisingistointroducethecompanywheretheproductscomefrom.
答案：C
9.Whyisadvertisingpopular?
A.Becauseadsarefoundinnewspapers.
B.BecauseadsarefoundontheInternet.
C.BecauseadsarefoundonTV.
D.Becauseadsarefoundeverywhere.
答案：D
§1.3推理判断
10.Wecaninferfromthelastsentenceofthetextthat.
A.wemustlearntobelieveadsB.wemustlearntoacceptads
C.wemustlearntoanalyseadsD.wemustlearntoaccuseads
答案：C
Step4Post-reading
Answerthefollowingquestions
1Whyisadvertisingpopular?
2Howdoseadvertisinghelpconsumersandcompanies?
3Whydoadvertisersoftenhavetoworktoattractpeople’sattention?
4Whatisa“bait-and-switch”ad?
5Makealistofadvantagesanddisadvantages.
Period4Languagepointsinreading
1handinhand
(1)手拉手地
(2)密切联系
小男孩和他母亲手拉手地Thelittleboywalkedhandinhandwithhismother.
肮脏与疾病是密切相关的.Dirtanddiseasegohandinhand
权和钱密不可分。Powerandmoneygohandinhand.
byhand手工,用手--__________
ononehand,ontheotherhand一方面,另一方面__________
give/lendsbahand帮忙__________
handin上交___________
handdown_流传__________
handout分发___________
eg:Thecustomishanded_down____fromgenerationtogeneration.
2react
reactto作出反应,反应
reacton/upon影响,起作用
reactagainst反抗，反对
reactwith/on发生化学反应
egHowdidshereact__to__thenews?
Howdidyourmotherreactto_thenews?Shereactedbygettingveryangry.
Thetworeactuponeachother.这两者互相影响。
Childrentendtoreact_against______theirparentsbygoingagainsttheirwishes.
Howdoacidsreactonmetals?
酸对金属会起怎样的化学反应?
Anacidcanreact__on__abasetoformasalt.
酸和碱反应会产生盐。
3.annoy
(1).惹恼,使生气;使烦恼beannoyedwithsb/beannoyedatsth
egHismother____him___beingsorudetotheirneighbors.
Aannoyedwith;forBannoyedfor;for
Cwasannoyedwith;forDwasannoyedfor;with
We’reannoyed_at___hisimpolitetreatmentofhisoldfriends.
他用这种不礼貌的态度对待老朋友,我们都感到气愤。
Thesoundoffootstepsonthebarefloor_annoyed_____thedownstairsneighbors.楼上地板的脚步声吵得楼下住户心烦。
(2)困扰,打搅
Thesefliesareannoyingme.这些苍蝇一直在打搅我4accuse---of指控,指责
egSheaccusedhimofstealingherwatch.她控告他偷她的表。
Heaccusedhisbossofhavingbrokenhisword.他指责老板不守信。
Hewasaccusedofmurder.有人指控他谋杀
6by+n/Ving=bymeansof
Someadsmisleadusbyshowing_____(show)picturesthatareonlypartlytrueorhavebeenchangedbetter.
7associatevn_association__________.
(1.)associate----with联想,把...联想在一起
TheyassociateturkeywithThanksgiving.他们把火鸡和感恩节联系在一起。
这样一场大雪你有什么联想?whatdoyouassociatewithasuchheavysnow?
(2)使联合,使结合[+with]
(3).使有联系Ididntwantto_beassociatedwithitatall.我根本不想与这事有牵连。
(4)结交,交往[+with]
He_associatewithallsortsofpeople他与各种各样的人交往。
Neverassociatewithbadcompanions.千万不要与坏人为伍
8getacross
(1).使...被理解,为人理解
Icouldntgetmypointacrossinthedebate.
在辩论中我无法清楚地表明自己的观点。
Hefounditdifficulttogethisideaacrosstothem.
他发现他难以使他们了解他的想法。
(2)使信服：使有说服力或可了解：
HowcanIgetacrosstothestudents?我怎样才能让学生心服口服
(3).(使)越过;(使)渡过Icantgetacrosstheriver.
9frequentadj.常见的；频繁的frequencyn频率frequentlyadv经常地
Ienjoyedhis_frequent_______visits.
我喜欢他经常来访。
Frequentfailuresdidnotaffecthismorale（士气）.
屡次失败都没有使他泄气。
Rainsare_frequent_hereinearlysummer.这儿在初夏季节常下雨。
10notall/both/every/everything/everyone/everywhere/always----并非
=all---not/both---not/not---every/---
eg:Alltheanwersarenotright.=Noneoftheanswersareright.__并非所有的答案都对
Itisnotalwayseasytospotabadad._____________________
11bebetterableto
12beawareof熟悉----了解------
学生们应该了解认真学习的重要性Studentsshouldbeawareoftheimportanceofstudy.
13figure
(1)外形;体形;人影
Isawafigureinthedarkness.我看到暗处有一个人影。
(2)体态;风姿保持身材_keepfigure_______________
Shehasanattractivefigure.
她有迷人的曲线。
Shehasaslenderfigure.
她身材苗条。
(3)人物;名人
Hehasbecomeafigureknowntoeveryone.
他已成了一个知名人物。
(4)数字
Wheredidyougetthosefigures?
你从哪儿得到那些数字的?
(5)图表;图解;插图
14distinguish---from
distinguish---betweenAandB
Translation:
一种高速发展的产业ahighlydevelopedindustry
对广告的反应reacttoadverstisements
作出明智的选择makeinformeddecisions
一方面,另一方面ononehand,ontheotherhand
将产品与消费者的需求联系起来associatetheproductwithcustomer’sneeds
将信息阐述清楚getinformationacross
投合-------情感appealto-----emotions
考虑成本takethecostintoconsideration
拥有事实和数据武装armedwithfactsandfigures
保持体形keepfigure
手拉手handinhand
负责,掌管inchargeof
留心,注意-------keepaneyeoutfor
他因为考试作弊被指责Hewasblamedforcheatingintheexam
辨别真伪distinguishbeweenfictionandfacts
让公众了解社会问题和政府政策makepeopleawareofsocialproblemsandgovernmentpolicies
认真思考,谨慎思考Step1Readingcomprehention
(1)Howdoesthelanguageusedinadsdifferfromordinarylanguages?
(2)Howdocompanieschoosenamesfortheirproducts?
(3)Whataretheadvantagesanddisadvantagesofusingastoryasanadvertisement?
(4)Whatisstrangeaboutthephrases“afreegift”and“anaddedbonus”
Step2Languagepoints
makesense
1mkesenseof
inasense某种程度上
eg:Themanagerhasgotagoodbusiness_____,sothecompanyisdoingwell.
AideaBsenseCthoughtDthinking
NomatterhowItriedtoread,thesentence_dosen’tmakesense_(我还是不懂这个句子)
Youarerightinasense_________butyoudon’tknowallaboutthefact.
2bargainfor/onsth期望;预备
bargainwithsbabout(over/for)sth与---讨价还价
It’sabargain_便宜货_____________
Abargainprice=atalowprice
Eg;Aftermuch_____,theshopowneragreeedtocutdownthepriceby20%.
AdebatingBtalkingCdisscussingDbargaining
3withthepurposeof_怀着_----的目的____________
onpurpose__故意地____________
4partly---andpartly----一方面----另一方面
我去那儿既是工作需要,有是为了娱乐
Iwenttherepartlyinbusinessandpartlyforpleasure.

数列复习

课题:数列复习专题（3）
班级：姓名：学号：第学习小组
【学习目标】初步了解通过数列递推公式求通项的方法；初步了解通过数列前项和求通项以及相关内容的方法
【课前预习】
1．如果已知数列为等差（或等比）数列，可直接根据等差（或等比）数列的通项公式，求得，（或），然后直接套用公式．

2．对于形如型或形如型的数列，其中又是等差数列或等比数列，可以根据递推公式，写出取到时的所有递推关系式，然后将它们分别相加（或相乘）即可得到通项公式．

3．有些数列本身不是等差或等比数列，但可以经过适当的变形，构造出一个新的等差或等比数列，从而利用这个数列求其通相公式，这叫做构造法．
例如：在数列中，，如何求通项公式？

4．已知数列的前项和求通项时，常用公式，用此公式时应注意结论有两种可能，一种是“一分为二”，即分段式；另一种是“合二为一”，即和合为一个表达式。

【课堂研讨】
例1已知数列中，（1），求；
（2），求；
（3），求．

例2.已知数列中，，求的通项．
例3.已知数列中，，（1）求的通项公式；
（2）求的通项公式；（3）求的前项和．

例4.已知数列满足，
求的通项和前项和．

课题:数列复习（3）检测案
班级：姓名：学号：第学习小组
【课堂检测】
1．已知数列满足，求的通项．
2．根据下列条件求的通项：
（1）；

（2）．

【课外作业】
1．已知数列中，，求：（1）的通项；
（2）令，的通项；（3）的前项和
2.已知数列中，，
（1）求的通项；（2）当为何值时，是等比数列．
3．已知数列中，，
（1）求证是等比数列；（2）求的通项．
4．已知数列中，，
（1）求的通项；（2）求．

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