Unit5Gettingthemessage
整体感知
单元要点
Wordstudy
1.advertise2.consideration
3.brand4.charge5.loss6..blame
7.broadcast.8.post9.react10.annoy11.defender12.accuse13.associate14.appeal15.frequent16..figure17.profit
18.campaign19.policy20.nowadays21.target22.attach23.discount
24.bargain25.bonus
1.广告2.考虑3.商标4.负责5.损失
6.责备7.广播8.张贴9.反应10.恼怒11.辩护人12.指控13.使发生联系14.呼吁15.频繁的16.数字17.利润18.运动19.政策20.如今21.目标22.附加23.打折扣24.交易25.以外的好处
Usefulexpressions
1.takesth.Intoconsideration2.betoblame3.inchargeof4.beannoyedwith5.accusesb.of6.getacross7.appealtosb.todosth..8.makeprofits9.attachto10.makesense
1.把……考在内2.应该受责备3.掌管
4.对……感到恼怒5.控告某人……
6.传播或为人理解7.呼吁某人做某事
8.获取利润9.附上10.有意义
Sentence,patterns＆communicativeEnglish
表抱怨
Thenewspaperistoblame…
Heshouldn’thavendoneit…
表达感情及不同意见
I’mangryabouttheadsfor…
I’mveryupsetbecauseIhavejust…
Ithinkthenewspaperisresponsibleandshouldhelpyougetmoneyback.
Grammar
复习宾语补足语（reviewtheObjectComplement）
Somepeoplefindadvertisementsusefulandentertaining.
Thereforeadvertising,insteadofmakingaproductmoreexpensive,oftenmakesitcheaper.
Topic＆writing
运用所学语言，围绕广告的作用这一题材，表达不满或其他信息
背景知识
Advertising
Advertisingisamessagedesignedtoraiseaproduct,aserviceoranidea.Inmanycountries,peoplecomeintodailycontactwithmanykindsofadvertising.Advertisementsreachpeoplethroughnewspapers,magazines,television,radio,outdoorsigns,largeboardsandballoonsandsoon.Thepurposeistosellproductsorservices.Producersadvisetotrytocreatean“image“ofthecompanyandtheirproducts.Tobeeffective,anadvertisementmustbeattractiveandcangainaperson’interest.AdvertisersoftenpayfilmandTVstars,popularathletesandothercelebritiestoendorseproducts.Repeatedadvertisementscanhelpbuildacompany’sreputation,increaseproductsalesandreduceprice.Advertisingisnowascientificbusiness.Oncemanagerswouldsayjokingly,“IknowhalfofwhatIspendonadvertisingiswasted,butIdon’tknowwhichhalf”.Nowallpartsofanadvertisingprogramareproperlymeasuredandresearched.
细说教材
Warmingup
Whataretheytryingtopersuadeyoubuy?
他们试图说服你买些什么？persuade动词“劝说说服”（指对方接受了），可用以下短语
persuadesbofsth.使某人相信某事
persuadesb.（not）todosth.说服某人（不要）做某事
persuadeInto/outofdoingsth.说服某人（不要）做某事
e.g.1.Theyfinallypersuadedthefathertosendhisdaughtertoschool.
他们最终说服了那位父亲把女儿送到了学校。
e.g.2.Everyoneinhisfamilytriedtopersuadehimtogiveupsmoking,buthewon’tlisten.
家中的每一个人都试图说服他戒烟，但他不听
Whatkindsofwordsdoyouthinkyouwouldneedtotalkaboutadvertisingandadvertisements你认为你需要用什么样语言来谈论广告及广告业？
这是doyouthink引导的宾语从句的特殊疑问句形式，宾语从句要用陈述句的语序
e.g.1.Whomdoyousuggesthehaverepair.thewashingmachine?你建议他让谁来修理洗衣机？
e.g.2.Whatinformationdoyouthinkadscangiveyou?你认为广告能给你带来什么信息？
…thenlisttheinformationinorderofimportance
然后按重要性先后排列
inorderof…“以……的顺序”
e.g．inalphabetical/numerical/correct按字母/数字/正确的顺序
inorder整齐有条不紊
e.g.1.Everythinginthehouseisinorder.这所房子里一切都井然有序
e.g.2Getyourideasintoorderbeforebeginningtowrite.写作以前，先把思路理一理。
Listening
…makealistofthingsthatyouthinkareimportanttotakeintoconsiderationwhenbuyingalaptopcomputer.当你购买膝上电脑时，列出你认为重要的该考虑的事情。 1.whenbuyingalaptopcomputer=whenyouarebuyingalaptopcomputer. 这是状语从句的省略问题，状语从句的省略有以下几种情况。 （1）在状语从句中如果主语与主句的主语一致，同时从句中又含有动词be则通常可省去从句中的主语和动词be，留下其余部分。 e.g.1.Shestoodatthegateasif（shewas）waitingforsomeone.她站在门口好像在等人。 e.g.2．Thewomanteacherhurriedlylefttheclassroomasthough（shewas）angry. 这位女教师匆匆忙忙离开教室，好像生气了。 e.g.3.Theman,while（heis）overeighty,canwalkfasterthanI. 这人虽年过八十，却比我走得快。 e.g．4.Don’tspeakuntil（youare）spokento.有人对你说话时你才说。 e.g.5.Becarefulwhile（youare）crossingtheroad.过马路时要当心。 e.g.6.When(itis)heated,icecanturnintowater.冰经过加热能变成水。 （2）若状语从句中主语是it，动词是系动词be，则通常可省去主语it及系动词be，留下其余部分。 e.g.1.Though(itwas)cold，hestillworeashirt．天气虽然冷，他还穿一件衬衫。 e.g.2.Cometomorrowif(itis)possible．可能的话就明天来吧。 e.g.3.If(itis)so，youmustgetbackandgetit． 如果这样的话，你必须回去把它拿来。 e.g.4.I’11buyaTVsetif(itis)necessary．如有必要，我就买一台电视机。 e.g.5.Everythingwentonbetterthan(ithadbeen)expected． 一切进展得比预料的顺利。 e.g.6.Nomatterhowdifficult(itmaybe)，wearedeterminedtocarrytheresearch totheend．不管有多困难，我们决心把研究进行到底。 （3）状语从句中的部分内容若与主句的部分内容相同，可将从句中的此部分内 容省去。 e.g.1.Hehasnomoney．If(hehas)any，hewillgiveus． 他没有钱，如果有，他会给我们的。 e.g.2.Someflowersshutupatnightasif(theydidthisinorder)tosleep． 有些花夜间收拢，好像为了睡眠一样。 2.take…intoconsideration=giveconsiderationtosth.“把……考虑在内” e.g.1.Yourteacherswilltakeyourrecentillnessintoconsiderationwhentheymarkyourexams.你的几位老师评定你的考试成绩时，会考虑到你最近生病的情况。 e.g.2.Takingeverythingintoconsideration,theresultwasbetterthanIexpected. 从各方面考虑，结果比我预料的好。 Speaking Usetherolecardsbelowtoprepareameetingbetweenconcernedreadersandtheeditorinchargeofthenewspaper’sadvertisementsection.用下面这些角色的卡片来准备一次有兴趣的读者与负责广告部分的编辑的会面 inchargeof“负责，掌管”inthechargeof“在……掌管下” takechargeof“负责，掌管” e.g.1.Whoisinchargeofthefactorywhenyouareout? 你外出时谁来负责工厂？ e.g.2.Anewteacherwilltakechargeoftheclass.一位新教师将来接管这个班级。 e.g.3.Don’tworryaboutyourdaughter,Mrs.Zhangwillbeinchargeofher,thatis,shewillbeinthechargeofMrs.Zhang. 别为你女儿担心，张女士会照顾她的。也就是说她会在张女士的照顾之下。 e.g.4.Heisadoctorinchargeofthisoperation. 他是这次手术中的主治医生。 与名词“charge”搭配的词还有. e.g.1.Thisparkisunderthechargeofthecity.这座公园由政府管理。 e.g.2.Wegaveherthechargeofthehousewhilewewereaway. 当我们外出时，我们托付她管理家务。 e.g.3.Thesechildrenaremycharges.这些孩子由我负责照顾。 charge可用作动词意思是“索价”，常与for搭配 e.g.1.Shechargedmetendollarsforahaircut.她给我理发，索价10美元。 e.g.2.Howmuchdoyouchargeforaroomwithbuss?一间带浴室的房间要多少钱？ e.g.3.They’llchargeatleast$600formovingthepiano .搬运这架钢琴最少要花费600美元。 e.g.4.Thegovernmentchargedaheavytaxonluxuries. 政府对奢侈品征重税。 Youthinkthenewspaperistoblameforthisbecause… 你认为报纸应该负责，因为…… betoblame的意思是该受责备，不可说成tobeblamed如需说明事由。后接for e.g.1.Iamnottoblameforthemistake.这个差错不该怪我。 e.g2.Whoistoblamefortheinflatedrents?房租上涨该由谁负责。 blame还可以用另外句型blamesb.forsth.=blamesth.onsb. e.g.Theyblamedherfortheaccident.=Theyblamedtheaccidentonher. 他们为这次事故而责怪他。 Askforexplanationsandexampleswhennecessary. 必要时请给一些解释和说明 whennecessary=（whenitisnecessary）.这是一个省略的状语从句 Pre-readingMakealistofadvantagesanddisadvantagesofadvertisements. 请列出广告的好处与弊端 advantage作名词，意为“益处，优势，利益” toone’sadvantage对某人有好处 e.g.1.Morepracticewillbetoyouradvantage.多练习是对你有好处的。 e.g.2.Voicetrainingwillbetoyouradvantageifyouplantogointothetheatre. 如果你想当演员，进行发音训练对你是有好处的 havetheadvantageof比……占优势 e.g.Ihadtheadvantageofhim. (=Iwasinabetterpositionthanhewas.)我比他占优势。 taketheadvantageof利用，欺骗 e.g.1.Heoftentookadvantageofherlackofbusinessknowledge. 他经常利用她对经商缺乏知识这一弱点。 e.g.2.Itooktheadvantageofthefineweathertodaytoplaytennis. 我利用今天天气好这一机会打网球。 e.g.3.Hetooktheadvantageofme.他欺骗了我 disadvantage名词，“不利条件” e.g.Thedisadvantagewithcarryingoutinterviewsisthatitmaytakealongtime. 进行采访的不利条件是要用很长时间。。 Reading Advertising广告advertise作动词，意为“为……登广告”用法如下 advertise＋名词for…/that-clause e.g.1.Theyadvertisedausedcarforsale（=Theyadvertisedthattheyhadausedcarforsale）. 他们登广告卖一台旧车。 e.g.2.Theyadvertisedahouseforrentinthenewspapers.他们在报纸上登广告出租房屋。 advertisefor…登广告征求（寻找）…… e.g.1.weshouldadvertiseforsomeonetolookafterthegarden. 我们应登广告找个人来照看花园。 e.g.2.Hehasadvertisedforajob.他已登广告求职了。 advertisement是advertise的名词形式 put/placeanadvertisementthenewspaper在报上登广告 e.g.1.Thatcompanyhasputanadvertisementinnewspapersforclerks. 那家公司已在报上登广告招聘职员。 e.g.2.Advertisementhelpstosellgoods.广告有助于推销货物. (advertisement有时表抽象概念) Thedevelopmentofradio,televisionandothermediahasgonehandinhandwiththedevelopmentofadvertising. 无线电、电视、电影、杂志和报纸的发展同广告业的发展是齐头并进的 handinhand“手拉手，携手，共同地” e.g.1.Dirtanddiseasegohandinhand.肮脏和疾病是形影相随的。 e.g.2..Thetwofirmsworkhandinhand这两家公司联手经营。 e.g.3..Theybothwalkedintothehallhandinhand他们两个手拉手走进大厅。 结构类似的短语还有sidebyside肩并肩地，facetoface面对面地， arminarm臂挽臂地，shouldertoshoulder肩并肩地 Defendersofadssaythatadshelpusmakeinformedchoicesasconsumersbyintroducinggoodqualityproducts. 指责广告人说广告通过介绍高质量的产品使我们做出了有信息的选择。 product名词意为“产品，生产物，结果” e.g.1.ImportantproductsofSouthAfricaarefruitandgold.南非重要的物产是水果和黄金。 e.g.2.Ourcarisaproductofthatfactory.我们的车就是那家工厂的产品。 e.g.3.Thisplanwastheproductofmanyhoursofcarefulthought. 这个计划是许多个小时精心思考的结果。 product与production的区别 product意为“产品，产物，结果”是可数名词。 production 是动词produce（生产，制造）的名词，一般说来是不可数名词，意思是“生产，制造，产量”。 e.g.1.Productionisatalltimesandunderallconditionsasocialone. 生产在任何时候和任何条件下都是社会的生产。 e.g.2.Japanisfamousfortheproductionoftransistorradios. 日本以生产半导体收音机而闻名。 e.g.3.Productionhasincreasedinthelastfewweeks.在过去几周里，产量已增加了。 Ontheotherhand,criticssometimesaccusecompaniesofusingadstomisleadingusbymakingusbelievethatacertainproductisbetterthanitreallyisorthatwewillbehappierifwebuytheproduct. 另一方面，有时爱挑剔的人指责广告公司利用广告来误导我们，从而使我们相信如果我们买了某种产品我们就会更加幸福或对产品夸大其词。 ．accuse“指责谴责控告” e.g.1.Hewasaccusedofmurder.他被指控为谋杀者 e.g.2.Thereportaccusedthegovernmentofshirkingitsresponsibilities. .这份报告制作政府推卸责任。 e.g.3.Areyouaccusingmeofcheating?你在指责我作弊吗？ Customersseesomanyadseverydaythatadvertisersmustworkhardtogettheirmessageacross. 顾客们每天都可以看到许多广告以至于广告人不得不设法使他们的信息被人接受。 ．getacross使……理解或接受 e.g.1.Ourteacherisveryclever,butnotverygoodatgettinghisideasacrosstous. 我们的老师很聪明，但他不善于把他的观点向我们讲清楚。 e.g.2.Themessagegotacrossatlast.这信息终于被理解了。 Thebestchancetoreachcustomersistoappealtotheiremotions. 使顾客理解的最佳机会是吸引他们的情绪。 ．appeal“恳求哀求强烈呼吁” e.g.1.Thepoliceareappealingtothepublicforanyinformationaboutthemurdervictim. 警方呼吁公众提供被杀害者的情况 e.g.2.Theyareappealingforfundstobuildanewchurch. 他们呼吁为建造新教室而募捐。 appealto“使……喜欢吸引使……感兴趣”（不用进行式） e.g.1.Thiscolorappealstome.这种颜色我喜欢。 e.g.2.Toysappealtosmallchildren.玩具使孩子们很感兴趣。 Armedwithfactsandfigures,customersarebetterabletodealwiththeoftenpowerfulargumentsgivenbyasalesmanorasaleswoman。 具有了事实和价格，顾客们能够对付那些销售员做出的强烈论断。 1.Armedwithfactsandfigures…这是过去分词短语用作状语 e.g.1.Coveredwithgreentrees,thehilllooksmorebeautiful. 长满了树，这座小水看起来更漂亮了。 e.g.2.Crowdedwithsmallchildren.theroomsoundsnoisy. 挤满了小孩，这房间听起来更嘈杂了 2.arm及物或不及物动词“为……提供武器装备，武装” e.g.1.Thecrowdedarmedthemselveswithbrokenbottles.群众用破瓶子武装起来 e.g.2.Thecountryarmed(itself)inpreparationforwar.这个国家已武装起来准备打仗。 Notalladsareusedtopromoteaproductortoincreaseacompany’sprofits. 并不是所有的广告都能促销或增加公司的利润。 这是一个不完全否定的句子，还可以说成 Alladsaren’tusedtopromoteaproductortoincreaseacompany’sprofits. 当all,every,both等词与not连用时，表示不完全否定,若需用完全否定，则用none,neither,no等 e.g.1.Noteverychildlikestogetpresents.并不是每个孩子都乐意得到礼物。 =Everychilddoesn’tliketogetpresents. e.g.2.Nochildlikestogetpresents.没有孩子乐意得到礼物。 e.g.3.Allthatglittersisn’tgold.闪闪发光未必都是金子 e.g.4.NotbothofthemhavebeentoAmerica.他们俩并未都去过美国 e.g.5.Neitherofthemhascome.他们俩都没来Integratingskill Agoodadoftenuseswordstowhichpeopleattachpositivemeanings. 一个好的广告通常使用人们认为可信的语言 attach“系连接附着”attachto“重视和……有关” e.g.1.Becareful,thehandleisn’twellattached.小心！那个把手接得不牢 e.g.2．Sheattachesgreatimportancetoregularexercises.她非常重视常规训练 e.g.3．Noblameattachestohimfortheaccident.这次事故的责任与他无关。 e.g.4．Iamdeeplyattachedtotheoldcar.我非常喜欢这辆旧车 Aproductwillsellbetterifitispromotedwithaslogan. 如果用标语促销，产品的销势会更好 sell这里用作不及物动词，主动式表被动意义类似这种用法的动词还有write,wash,open,close,record等， e.g.1ThepenIboughtlastweekwriteswell.我上周买的钢笔很好用 e.g.2.Thedooropenseasily.这门很好开 e.g.3.Thiskindofclothdoesn’twasheasily.这种布料不容易洗。 Nobodyboughttheproduct,becausewhentranslated,itmeant“Xputslivingthingsintodryhair.”然而，谁也不来买这种产品，因为原句经过翻译之后，意思变成了“X使干发生虫” whentranslated=whenitistranslated Sometimes,thepromisesdon’tmakesense. 有时，这些诺言没有任何意思 makesense“讲得通，能被理解，有道理” e.g.1.NomatterhowIreadit,thissensedoesn’tmakeanysense. 这句话不管我怎么读，都看不懂 e.g.2.Doesitmakesensetoletchildrenplaywithfire? 让小孩玩火有道理吗？ e.g.3.Hisattitudedoesn’tmakesense. 他的态度毫无道理。 makesenseof“了解……道理，懂得……” e.g.Canyoumakeanysenseofwhathesays?你理解他的话吗？ Grammar 语法：宾语补足语 英语当中，宾语补足语是用来补充说明宾语的状态、特性、身份或是宾语所进行的动作。能用来充当英语补足语的结构有名词、代词、形容词、介、副词短语、动词不定式、分词等等。 e.g.1.Wemadehimourmonitoratthemeeting.在会议上我们选他做我们的班长。（名词） e.g.2.Howcanyougetsomeonetohelpyou?你如何能找人帮助你。（动词不定式、） e.g.3.Hiswordskeptusthinkingdeeply.他的话使我们陷入沉思。（现在分词） e.g.4.I’llhavemybikerepairedtomorrow.我明天要修自行车。（过去分词） e.g.5.You’dbetterkeepyourwindowsopenwhileyouareathome. 你在家时最好开着窗子。（形容词） e.g.6..WhenIarrivedthere,Ifoundnobodyin.我到达那时，发现没有人在家（介词短语）。 （1）常见的带名词作宾语补足语的动词有：call,name,make,elect,think,find,consider,leave,keep等 e.g.1.Theyfoundheraverysuitablepersonforthejob.他们发现她很适宜做这项工作。 e.g.2．Wemustkeepitasecret.我们必须保密。 e.g.3．.Thatyearhismotherdied,leavinghimanorphan.那年他母亲死了，使他成为孤儿。 e.g.4．Whatdoyoucallthiskindofflower?这种花你们叫什么？ e.g.5．Forthatreason,Iconsideritsomethingwemustneverdo. 因为这个缘故，我感到这是件绝不应该做的事。 （2）下列动词接动词不定式作宾语补足语时hear，listento，see，watch，notice，feel，let，have，make要省略to。若把它们变为被动语态时，则要带上to。 e.g.1.Whowillyouhaverepairthewashingmachine?你打算让谁来修理洗衣机。 e.g.2．.Hewasmadetoworktwentyhoursaday.有人让他一天工作20个小时。 （3）有些动词既可以接动词不定式作宾语补足语，也可以接现在分词作宾语补足语，二者的区别是动词不定式表全过程，现在分词则表动作正在进行 e.g.1．Wesawpeoplecelebratingthevictoryeverywhere.我们到处看到人们在欢庆胜利。 e.g.2．Isawhimentertheroom我看到他走进屋里了。 （4）现在分词作宾语补足语，和过去分词作宾语补足语的区别是，现在分词表主动或动作正在进行，过去分词则表被动与完成。 e.g.1．．Theyfoundtheroomcrowdedwithpeople.他们发现屋里挤满了人。 e.g.2．Howshallwesetthewholethinggoing?我们该怎样着手把这件事推动起来。 （5）当tobe结构跟在feel或find后面作宾语补足语时，to不可省略掉，但可把tobe都省略掉。 e.g.1．Whatyoufeel（tobe）rightmaynotberight.你觉得正确的不一定正确。 e.g.2．Hefoundhimself（tobe）inaforest.他发现他自己处在一个大森林里。 考题档案 1．（2003海淀二摸）O’Nealworkshard.Heisoftenseenheavilybeforehisteammateshaveeverarrivedatpractice. A．sweatedB．tobesweatedC．sweatingD．beingsweated 2．（2003南京质检）――Whowouldyouliketoseeatthemoment? ――ThemanMr.Nelson A．calledhimselfB.wecallhimC.callinghimselfD.iscalled 3．（2003名校联考）Youwillseethisproductwhereveryougo. A．tobeadvertisedB.advertisedC．advertiseDadvertising 4．（2003名校联考）Youwillfindtheword“humidity”under“H”inanydictionary. A．haslistedB.listedC.listD.listing 5．（2003西城四月）Televisionhassomanyadvantages.Itkeepsusaboutthenews,andalsoprovidesentertainmentinthehome. A．informed,latestB．toknowlate C．learning,laterD．tothink,latest 6．（2003汕头模拟）――Isthatthelaundry?Ihavesomeclothes. ――Leavetheminyourroom,please,andwe’regoingtofetchthemsoon. A．towashB．tobewashedC．washedD．washing 7．（2004荆州二检）Thepartywassuccessful,butwethoughtitapitynotyou. A．inviteB．toinvitedC．tohaveinvitedD.inviting 8．Theoldmanhadaletterfromhissoninthearmytohim. A．readB．writeC．writtenD.received 9.（2004上海）Iyounottomovemydictionary.NowIcan’tfindit A．askedB．askC．wasaskingD.hadasked 10.（2002上海）Ifeelitisyourhusbandwhoforthespoiledchild. A.istoblameB.isgoingtoblameC.istobeblamedD.shouldblame 11.（2003北京春高）Themanagerhasgotagoodbusinesssothecompanyisdoingwell. A.ideaB.senseC.thoughtD.thinking 参考答案 1．选Cseesb.doingsth.看到某人做某事 2．选C自称为 3．选B过去分词用作宾语补足语 4．B 5．A 6．选Bhave作“有”解而不是使役动词I并不是wash的主语因此要用动词不定式的被动式作定语 7．选C动词不定式的完成式表示动作发生在主句之前 8．A 9．选A过去我（反复）告诉你不要动我的字典，（但你动了字典）现在（我）找不着了 10．A 11．B 一课一测 （检测自己的能力） A级(基础训练) Ⅰ.单项填空 1.YesterdayprofessorSmithgaveusatalk.Hisspeechsomenewpoints. Wewereinit. A.has,interestingB.had.interested C.broughtin,interestedD.broughtabout,interested 2.——Thisdialogueshouldaquestion,notapuzzle. ——Iam A.havestartedwith,toblameB.startwith,tobeblamed C.havestartedfrom,toblameD.startfrom,tobeblamed 3.Don’twhile A.breakingin,speakingB.getin,spokento C.breakout,speakD.getout,spoken 4.Therewassomuchnoiseintheroomthatthespeakercouldn’tmakehimself. A.beheardB.heardC.tobeheardD.hear 5.Ourfootballteam,successfulinqualifyingforthe2002WorldCupfinals,stillhasalongwaytogo. A.asB.afterC.onceD.though 6.Thisisaillnessthatcanresultintotalblindnessleftuntreated. A.afterB.ifC.sinceD.unless 7.——Theboyisgainingweightrecently. ——I’mafraidso.Healwayshasagreatdealmore,chocolateandsweets,forexample, isnecessary. A.thatB.whereC.whatD.than 8.Thesebooksarebothinterestingandinstructive.Nowondertheyreadingpublic. A.appealforB.appearinC.appealtoD.appearon 9.Theprofessorsometimesmakesremarksthatarenotthetopic. A.associatingwithB.relatingtoC.associatedwithD.relatingwith 10.——Theirofferseemstoogoodtobetrue. ——Don’tworry.Therearenostrings. A.attachedB.accusedC.awareofD.attacked B级（应用创新） Ⅰ.单项填空 1．personwithgoodeducationusuallygetsgoodjob． A．The,a不填B．A,a,aC．The,不填，theD.A,不填,不填 2．Helenthemoneyfromtheoffice，shedidn’tcomeintotheofficeonthedayitwasstolen． A．needn’t,havestolen，becauseB．mighthavetaken C．can’thavestolen，forD．musthavestolen：as 3．Twometersofsnowduringthenight．Asaresult，severalmainroads. A．hasfallen,hasblockedB．fell,wereblocked C．wasfalling,hadbeenclosedD．hadfallen；coveredwithsnow 4．IrememberAlice，mylittleniece，oftenaskedquestionsthatchildrenwouldask． A．twicesooldassheB．twiceasoldasherage C．oldertwicethanherageD．twiceofherage 5．——Whatdoyouthinkofthecomputeronexhibition? ――Well，that’sgreat．ButIdon’tthinkmuchofyoubought． A．theoneB．itC．thisD．which 6．Thewriterandprofessor，Ioftenrefertoatthemeetings，famousforthoseworks． A.whom,isB．who,areC．that,amD．which,were 7.Theteacher’seyes，withoutanyexpression，theboywhomadefaces． A.watchedB.staredatC．wasglaredatD．werefixedupon 8.hehaslearnedthroughpracticebeforehimalotinhisfuturework． A．That,helpingB．What,helpedC．That,ithelpsD．What,；willhelp 9．Mr.Whitefoundherhusbandbylettersandpapersandveryworried． A．surrounded,looking；B.surrounding,looked C．surrounded,lookedD.surrounding,looking 10.I’mpenniless，dear：Icanaffordofwhatyouaskedfor． A．littleB．nothingC．noneD．few 11．——Isn’thisjobsatisfactory? ――Wecan’tpraiseittoohighly． A．Yes，itisB．Ithinkjustso—soC．No,itisn’tD．Notsonice，youknow 12．——IdliketohavesomelunchbutIhavetostayheredoingmywork． ――WhatyouwantandIcangetitforyou． A．TotellmeB．TellingmeC．IfyoutellmeD．Tellme 13.――.isherbrother? ――Theboyontherightwearingabluejacket. A.WhoB.WhatC.WhichD.Where 14.AlthoughMaryhadbeenawayfromforalongtime,whenshecamenearherhouse,everythingsuddenlybecame. A.clearB.similarC.anxiousD.familiar 15．Thebetteruseyoucanmaketime,thegreatercontributionsyouwillmakesociety A．in,toB．on,forC．of,toD.in,on Ⅱ完形填空 Iwascleaningoutanoldboxwhenanoldcardcaughtmyeye：QueenCityCasketCompany．“Whatisit?”Iwondered．I 1 itover．There，infadedink,wasahand-scrawled(手写的) 2 .Immediatelymymindtraveled3manyyears． Iwasnineyearsold,walkingdownthecold，wetstreetsof Springfield，withabagofmagazinesonmyshoulder．Onmy4 thatday．IcametothatCompanyfinally，whoseowner，Mr.Rader，hadalwaystakenmetheretoaskhisworkers5theywantedanymagazines． Shakingoffthe6likeawetdog．IenteredMr.Radersoffice．Afteraquickglance,he7meovertothefire-place．Noticingthe8inthetopofmy9，hesaid，“Comewithme!”，pullingmeintohispickup10．wepulledtoastopbeforeashoestore．Inside，asalesman11mewiththefinestpairofOxfordsIhad12seen．I13about10feettallwhenIgotup14them．“We’dlikeapairofnewsockstoo．”MrRadersaid． Backinhisoffice,MrRadertookouta15，wrotesomethingonit,andhandedittome．With16eyes，Iread，“Dotoothersasyouwouldhavethemdotoyou．”Hesaidaffectionately(深情地)，“Jimmy，Iwantyouto 17Iloveyou”． Isaidgood-bye,andforthefirsttimeI18aflickerofhopethatsomehowthingswouldbe19．WithpeoplelikeMrRaderintheworld，therewashope，kindnessandlove，andthatwouldalwaysmakea20． 1．A．readB．thoughtC．turnedD．passed 2．A．addressB．1istC．messageD．information 3．A．forwardB．soC．aheadD．back 4．A．returnB．roundsC．tripD．arrival 5．A．ifonlyB．howC．whetherD．why 6．A．dustB．sweatC．tailD．rain 7．A．ledB．followedC．watchedD．carried 8．A．holeB．mudC．waterD．cover 9．A．magazineB．shoeC．sockD．bag 10A．truckB．factoryC．homeD．store l1．A．dressedB．fittedC．showedD．comforted 12．A．everB．alreadyC．neverD．hardly 13．A．appearedB．seemedC．looked D．felt 14．A．forB．withC．onD．in 15．A．penB．paperC．cardD．notebook 16．A．tearfulB．unbelievableC．curious. D．puzzled 17．A．admitB．knowC．consider D．express 18．A．sensedB．receivedC．lost D．gained 19．A．mistakenB．fightC．allright D．possible 20．A．dealB．fortuneC．choiceD．difference Ⅲ阅读理解 A MoneyspentonadvertisingismoneyspentaswellasanyIknowof．Itservesdirectlytobringaboutarapidsaleofgoodsatreasonableprices，sosettingupafirmhomemarketandmakingitpossibletoprovideforexport(出口)atgoodprices．Bydrawingattentiontonewideasithelpsgreatlytoraisestandardsofliving．Byhelpingtoincreasedemanditcausesanincreasedneedforlabor，andisthereforeanicewaytofightunemployment．Itlowersthecostsofmanyservices；withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch，thepriceofyourtelevisionprogramwouldneedtobedoubled，andtravelbybusorsubwaywouldcostmore． Andperhapsmostimportantofall，advertisingprovidesapromiseofreasonablevalueintheproductsandservicesyoubuy．BesidesthefactthattwentysevenActsofParliament(国会)governthetermsofadvertising，noregularadvertiserdareproduceanythingthatfailstoliveuptothepromiseofhisadvertisements．Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising．Hewillnotdosoforlong，forthepublichasthegoodsensenottobuythepoorgoodsmorethanonce．Ifyouseeproductfrequentlyadvertised，itistheproofIknowthattheproductdoeswhatispromisedforit，andthatithasgoodvalue． AdvertisingdoesmoreforthegoodofthepublicthananyotherforceIcanthinkof． ThereisonemorepointIfeelIoughttotouchon．RecentlyIheardawell-knowntelevisionpersondeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms．Hewastellingustherealdifference．0fcourseadvertisingtriestopersuade．Ifitsmessagewerenothingbutinformation，thatwouldbedifficulttogetmorepeopletobuy，foreventhechoiceofthecolorofashirtisabitpersuasive(有说服力的)——advertisingwouldbesoboringthatnoonewouldpayanyattention．Butperhapsthatiswhatthewell-knowntelevisionpersonwants． 1．Bythefirstsentenceofthepassagethewritermeansthat． A.heisfairlyfamiliarwiththecostofadvertising B.everybodyknowswellthatadvertisingisawasteofmoney C.advertisingcostsmoremoneythaneverythingelse D.moneyonadvertisingisworthspending 2．Inthepassage，whichofthefollowingisNOTincludedintheadvantagesofadvertising? A.Gettinggreatfame． B.Providingmorejobs． C.Raisinglivingstandards． D.Reducingnewspapercost． 3．Thewriterthinksthatwell-knownTVpersonis A.quiterightinpassinghisjudgmentonadvertising B.interestedinnothingbutthebuyers’attention C.correctintellingthedifferencebetweenpersuasionandinformation D.obviouslyunfairinhisviewsonadvertising 4．Inthewriter’sopinion，． A.advertisingcanseldombringmaterialinteresttomanbyprovidinginformation B.advertisinginformspeopleofnewideasratherthanwinsthemover C.there’snothingwrongwithadvertisinginpersuadingthebuyer D.thebuyerisnotinterestedingettinginformationfromanadvertisement B Noteveryoneintheworldrequiresthesameamountoflivingspace．Theamountofspaceapersonneedsaroundhimisacultural(文化的)difference，notaneconomic(经济的)one．Knowingyourownpsychological(心理的)spaceneedsisimportantbecausetheystronglyaffectyourchoices，including，forexample，thenumberofbedroomsinthehome．Ifyouwerebroughtupinatwo-childrenfamilyandbothyouandyoursisterorbrotherhadyourownbedrooms，thechancesare，ifyouhavetwochildrenormore，thatyoualsowillofferseparatebedroomsforthem．InAmerica，forexample，theytrainpeopletowanttohavetheirownroomsbygivingthemtheirownroomswhentheyarebabies．Thisisveryrareintheworld，Inmanyothercountries，thebabysleepsinthesamebedwithhisparentsorinbednearthem． Thespaceinthehomealsoshowsalotaboutpsychologicalspaceneeds．Somefamiliesgatherclosertoeachotherandthesizeoftheirhousehasnothingtodowithit．Otherhaveseparatelittlecornerswherefamilymembersgotobealone，Althoughitistruethat、psychologicalspaceneedsarenotdecidedbyeconomicreasons，theysometimeshavetobechangedalittlebecauseofeconomicpressures．Itisalmostimpossible，however，tocompletelychangeyourpsychologicalspaceneeds． 5.Thefirstsentenceinparagraph1“Noteveryoneintheworldrequiresthesameamountoflivingspace”mean A．notwopeopleneedexactlythesameamountoflivingspace B.livingspacerequirementsarenotalwaysthesame C．theworldrequiresthesameamountoflivingspace D．nobodyneedsarequiredamountoflivingspace 6．Somefamiliesgatherclosertoeachotherathomethanothersbecause． A．theyhavelimitedlivingspace B．theyarebroughtupinalargefamily C．itsatisfiestheirpsychologicalspaceneeds D．thechildreninthefamilysleepinthesamebedwiththeirparents 7．WhichofthefollowingisTRUEaccordingtothepassage? A.Americansaretrainedtoliveinlargeroomsatbirth． B..Economicsituationdecidesone’samountofspaceneeds． C．Peopleinvariouscountriesdemanddifferentpsychologicalspace． D．Knowingyourpsychologicalspaceneedsisimportant，asitaffectsyourfuture． 8Accordingtothewriterofthepassage，psychologicalspaceneeds． A．arenotaffectedbyincomeatall B．canhardlybechangedaltogether C．canbechangedifyoumakeupyourmindtodoso D．havenothingtodowithculturalbackground 9．Thebesttitleforpassageis． A．AmericanWayofLiving B.PsychologicalSpace C．SpaceNeedsinDifferentCountries D．PsychologicalSpaceandEconomicPressure Ⅳ.短文改错 Ahobbyissomethingthatinterestyouverymuch,1. Andismakingordoingorlearningsomethingjustonfun2. ofthem.Inthedaysthatmostworkwasdonebyhand.3. Peopledon’thavemuchtimeforfun.Evenchildren4. sometimesworkedfifteenandsixteenhoursaday.Now5. thingsarequitedifferentfromthepast.Schoollastsonly6.. aboutsixhoursaday.andtherearelongsummerand7. wintervocations.Almosteveryonehasgreatdealof8.timetospendthathepleases.Muchsparetime9. isnowspendingonvarioushobbies.Youcandowhatyou10. wanttowhenyouarefree. Ⅴ书面表达 某地计划修订《中小学生守则》，欲将“生活谦虚、简朴”去掉。假如你是某校学生会主席，组织部分学生就这一问题进行讨论。有人赞成，有人反对。请根据下表所提供的信息，写一份总结材料。 赞成的人认为 反对的人认为 1．过分强调谦虚，简朴，你将不会引起别人的注意 1．学生应该生活简朴 2．会犹豫不决，失去很多机会 2．我们的衣食都依靠父母 3．表现自己很重要 3学习比衣着更重要 4．自信和良好的外表会给别人留下好的印象 4谦虚会学到很多东西 5牢记古训：骄傲必败 注意 1字数：120左右 2参考词汇：谦虚简朴modestyandsimplicity自信confidence 3文章的开头已为你写好。 Somestudentsthinkthat…… 参考答案 A级 Ⅰ单项填空1～5CABBD6～10BDCCA B级 Ⅰ单项填空1～5BCBDA6～10ADDAC11～15ADCDC Ⅱ完形填空 1～5CCDBC6～10DAABA11～15BADDC16～20ABACD Ⅲ阅读理解1～4DADC5～9BCCBB Ⅳ短文改错1.interestinterests2.onfor3.thatwhen4don’tdidn’t5.andor6.thingthings7.√8vacationsvacation9thatas10spendingspent Ⅴ书面表达 Somestudentsthinkit’sgoodtochangetheitems.Puttingtoomuchemphasisuponmodestyandsimplicitywillmeanyouwillneverbenoticedbyothers.Youmighthesitateandlosemanychances.Inmodernsociety,itisimportanttoshowyourselftoothers.Confidenceandgoodappearancehelpyoumakeagoodimpression.Soeveryoneshouldbeconfidentandtakethechancetoshowofftheirability.Someotherstudentsdon’tagreewithit.Studentsshouldlearntoliveasimplelife.Becausetheydependontheirparentsforfoodandclothing.Theyshouldalsospendmoretimeontheirstudies.Asastudent,studyingismoreimportantthantheclothesthathewears.Asformodesty.AnoldChinesesayingreads,“Pridegoesbeforeafall”.Ittellsusthatifwearetobesuccessful,wemustlearntobemodestfirst.Beingmodestwillhelpuslearnmore. 习题对话 Wordstudy 11)blame2)react3)broadcast4)posted5)annoyed6)advertised7)appeals8)associate 2husbandgrandmothergranddaughterbrothergirluncleniecebride chairwomanladysirqueenheroactresshostwaitersaleswomangod 31)inchargeof2)posted3)broadcast4)togetthemessageacross5)evidence6)campaigns7)annoying8)appealto9)takenintoconsideration10)accurate11)salesmen12)associatewith Grammar 11)E2)A3)F4)D5)C6)B7)G8)H 21)find2)feel3)encourage4)employed5)consider6)influenced7)aren’tmisled8)helps9)tomake 课文翻译： 广告 广告到处可见——它们可以在电视上播放，在收音机上广播，在英特网上宣传，也可以印制在报纸上，以及我们城市里的海报上。广告是一个高度发达的产业，无线电，电视，以及其他媒体的发展，与广告业的发展是齐头并进的。 人们对广告做出的反应各异，有人认为，广告是有益的和具有娱乐性的，也有一些人认为，它们是令人恼怒的，广告的代言人说，广告可以通过介绍高质量的产品帮助我们消费者做出明智的选择。另一方面，反对者有时控告一些公司利用广告来误导我们，因为广告对某种产品夸大其词，或者说我们买某件产品我们就会更加幸福。 广告的最基本的原则非常简单，公司可以通过向一些可能的消费者介绍一个品牌，或者是把消费者的需要与产品联系进来，来影响消费者做出选择。每天消费者可看到如此多的广告，以至于广告商不得不努力地使他们的信息广为传播，基于这种原因，公司不得不花大笔钱来雇佣广告人，使消费者能够理解的最大可能性是迎合他们的胃口，如果这样，那广告似乎在向消费者出售他们用钱买不到的东西：爱情幸福和成功，而不是卖产品。 广告以不同的方式来帮助公司及顾客。连续的广告能增加产品的销售量，这已经被反复证明过。因为销售量的增加意味着产量的增加，因此价格可以大大降低了。所以广告往往使产品便宜而不是昂贵。广告还可以帮助顾客做出合理的选择。在我们买一些比较昂贵的东西时比如汽车，电脑等，有许多事情需要考虑。（这时）广告就能帮助我们做出正确的选择。 也许广告最重要的作用是介绍新产品。真实的广告可以提供一些有用的信息，从而有助于顾客做出决定他们是否需要广告的产品，通过解说产品或服务业等的特征，作用及成本等，广告还允许顾客在进商场前，对产品的价格和质量进行比较。有了事实和数据，顾客就能更好地应付广告人的强烈地说词。 并不是所有的广告都用来提升产品或增加公司的利润。许多政府部门也利用广告来使人们认识一些社会问题及政府的政策。一些机构通常让一些名人当他们的代言人。来使他们的信息被人了解。例如，联合国曾动用球星罗纳尔多和歌手小室哲哉代表联合国向公众宣传他们的计划。通过广告高科技，政府部门及其他一些非盈利组织能够传播知识，改变态度及促进社会的发展等。 也有一些广告是没有用的。也有一些“恶劣”广告用一些非法手段来误导消费者。识别一个不良广告不是一件容易的事。但是有几点需要我们留心。首先，我们应该谨防那些“隐藏的信息”，有些广告通过呈现一些部分真实，部分被改良过的照片来误导我们。类似的伎俩也被用在所谓的“诱饵”广告上，在这样的广告里向顾客展示的是一样产品，而最后给顾客的又是另一样产品。 没有明显的证明来证明广告的效应到底是多大。但是它们对公司和顾客来说的确很重要。好的广告可以帮助公司介绍新产品和增加销售量。若广告提供精确的信息。他们能帮助普通的消费者以最优惠的价格买到理想的产品。因为广告来势汹汹和一些广告公司常企图误导我们，在阅读广告时，我们一定要加倍小心。我们不能辨别真伪，我们就会成为一些广告商的目标。另一方面，如果我们学会分析广告，我们就会保护我们自己不受假广告的影响并且做出合理的选择。 销售语言 话语不值钱，但是在广告的世界里，适时恰当的话语可以赚几百万。用于广告的语言和普通的语言是不同的。为了给他们所促销的产品创造一个积极有影响的形象，广告的设计者在选择语言与商标时是十分小心的。一个好的广告通常是用人们所相信的语言。 当然选择产品的名称是极其重要的。公司或产品的名称具有不同的作用。它们能告诉消费者它们的产品或公司的优点。如果一个公司选择一个滑稽的或不平常的名字，那么顾客就很容易记住它。有的公司选择一些广为人知的词语，有一些选择一些来自古老的故事或传说的名字，也有一些公司为自己的产品或商标创造新的名词。 如果一件产品用标语促销的话，那么它的销售情况会更好。其中有一个最出名和成功的标语是“尽管做”当然类似的还很多。例如，“新一代的最佳选择”“可口可乐“。一个好的宣传词应该吸引人，容易记住并且能传送信息或意见，从而使顾客对公司或产品形成一个明确的轮廓。 人们读广告，部分因是为了获得信息，还有部分原因是广告读起来有趣味。今天的广告常常以一个问句或—个谜语开头，目的是引起读者的注意。当然，多数广告都含有信息，但这通常包含在一篇有趣而又滑稽可笑的广告词中。幽默是重要的。有时候广告讲述一个故事，这个故事也可能在好几次广告中连载。然而，这样做有个危险。读者或观众可能记住了广告，却没有记住产品的名字。还有一些其它的危险。如果你在国外市场销售你的产品，你就必须检查译文是否正确无误。以前有一家销售发乳的公司想要说“X使干发生辉”(Xputslifeintodryhair)。他们给一位英俊的演员拍了几幅照片，把广告张贴在路旁的巨大的广告牌上。然而，谁也不来买这个产品，因为原句经过翻译之后，意思变成了“X使干发生虫”(Xputslivingthingsintodryhair．)。 在60年代，有一家制造豪华小汽车的英国公司，在德国马上就要销售最新型的小汽车了。然而，到最后一分钟，公司不得不更改汽车的名称。工厂里一个说德语的人给销售经理指出：那个汽车的英语名称在德语中的意思是“牲口的粪便”。 最有力的广告词是涉及到销售价格的语言。有些商场就向我们许诺打折过的商品或他们有“便宜货”和他们是“最低的价格”。有时，他们的许诺并无真正意义。当我们收到“赠品”或意外好处时，我们应该慎重考虑。当然有时尽管我们并不真正要买那些“待销品”，但那些简单而具有魔力的语言似乎把我们拖进了商店。 精选阅读 Unit5GettingthemessageI.单元教学目标 技能目标SkillGoals ▲Talkaboutadvertisingandadvertisements ▲Practisemakingcomplaintsandexpressingemotions ▲Practiseexpressingandevaluatingdifferentviews ▲ReviewtheObjectComplement ▲Writeanadvertisement II.目标语言 功能句式 Makingcomplaintsandexpressingemotions He’stoblame.That’slovely/great/wonderful! Whatdoyoumeanbydoingso? Doesthatsurpriseyou? Heshouldn’thavedoneit. Issomethingworryingyou? Sheblamedhimforcominghomelate. It’s(quite)allright. Howcouldyoucheatyourteacher? I’mpleasedwithyourspokenEnglish. Whydidn’tyoutellmethetruth? IwishIhadnevergivenitup. 词汇 1.四会词汇 convey,advertise,advertiser,brand,consideration,charge,loss,blame,broadcast,post,react,annoy,annoying,accuse,associate,appeal,frequent,figure,salesman,saleswoman,profit,campaign,policy,spokesman,spokeswoman,illegal,target,nowadays,nephew,waitress,hostess,attach,discount,bonus 2.认读词汇 mislead,misleading,critic,Ronaldo,TetsuyaKomuro,bait,bullet,nutritional,heroine,goddess,promotion,legend,slogan,catchy,context 3.重点词组 take...intoconsideration,incharge(of),handinhand,getacross,appealto,keepaneyeoutforsb./sth.,pointout,makesense 4.重点词汇 advertise,charge,blame,react,accuse,figure,profit,attach,discount 语法 ReviewtheObjectComplement 1.Somepeoplefindadvertisementsusefulandentertaining. 2.AsmyneighborMr.Whiteisatroublemaker,Ihavetokeepmyselfawayfromhim. 3.TheConsumers’Clubadvisesustomakeinformedchoicesbyreadingadscarefully. 4.Companieshopetoseeadsinfluencethebehaviorofcustomers. 5.Companiesspendalargeamountofmoneyemployingadvertisers. 6.TheUNemploysfamouspeopletomakeitsprogrammesknowntothepublic. 7.TheyappointedhimheadoftheBiologyDepartment. 8.Wefoundtheroomdecoratedwithframedadsonthewalls. 重点句子 1.Youthinkthenewspaperistoblameforthisbecause...P39 2....hasgonehandinhandwiththedevelopmentofadvertising.P40 3.Customersseesomanyadseverydaythatadvertisersmust...togettheirmessageacross.P40 4.Thebestchancetoreachcustomersistoappealtotheiremotions.P40 5.Ithasbeenprovenagainandagainthat...P40 6.Firstofall,weshouldalwayskeepaneyeoutfor“hiddeninformation”.P41III.教材分析和教材重组1.教材分析 本单元的主题是“advertisingandadvertisements”，功能项目是“表示抱怨”、“表达喜怒哀乐”以及“表达、评价不同观点”，写作要点是尝试写一则广告。通过本单元的学习，要让学生了解广告的语言特点、广告的艺术以及消费者应对广告所持的理性态度。教师要借助听说、讨论、阅读、写作等一系列行之有效的教学活动，进一步激发学生的学习兴趣，积极参与到课堂实践中，切实提升其综合运用语言的能力，让他们意识到现代社会广告无处不在，广告是生活中不可或缺的一部分。理性地、科学地对待广告不仅有助于提高个人素养，增添生活的乐趣，还有益于整个社会素质的提高，营造一个诚信、发展、科学、和谐的社会。 1.1WARMINGUP提供三幅精美图片和相关广告信息，本部分可以作为下文“说”的铺垫，让学生分组讨论这些图片，唤起对“广告”这一主题的热忱和兴趣，使其有话可说，无话不说。 1.2LISTENING有两大任务，一是根据特定的主题（选购电脑），组织学生讨论或思考，为进一步的“听”作铺垫；二是听录音，培养从听力材料中获取信息，并进行深入分析、推断、加工的能力。 1.3SPEAKING要求把全班分成四个小组，每一组选择不同的身份和主题，结合本人的生活体验，表示抱怨、喜怒哀乐等。作为报纸编辑，则应从全局出发，运用表示和评价不同观点的句型或结构。这种开放式讨论有助于引导学生运用所学知识合作学习，指导他们全面地、辨证地看待问题。 1.4PRE-READING是READING的热身活动。要求学生以广告为话题展开讨论，初步了解广告的利与弊，为进一步的阅读作好铺垫。再引导学生通过比较阅读检验自己的判断，这有助于潜移默化地培养学生阅读能力、分析能力。 1.5READING采用“主题句”的写作手法，先引出每段的主题，然后提出问题、分析问题、解决问题。教师要引导学生充分利用“主题句”这一有效的写作技巧，指导学生把握文章主旨，了解作者的写作意图，并深入地培养他们猜测词义、理解语句、归纳大意、理智地应对广告等能力。 1.6POST-READING从回答问题到展开讨论，由低到高、由易到难，循序渐进，引导学生把握教材，体验广告的魅力并发挥想象，活化语言，从而达到综合运用英语进行交际的目的。 1.7LANGUAGESTUDY“词汇学习”部分旨在培养学生根据语境猜测生词并正确运用所学词汇的能力。其核心是把词汇的学习和真实的语境巧妙结合起来，逐步拓展学生的词汇量。“同步语法”部分则设计了不同类型的宾语补足语练习题，旨在训练学生准确理解宾语补足语并灵活运用的能力。 1.8INTEGRATINGSKILLS阅读部分是READING部分话题的延续和拓展，指导学生创造性地写一则广告。相对起来，写作任务更富有挑战性，不但要求学生大胆想象，还要求学生的习作技巧性和创造性兼备。 1.9Tips指导学生如何运用声音、图像和动作多途径提高词汇记忆效果。 1.10Checkpoint部分简要地总结本单元语法重点，并引导学生总结与本单元话题密切相关的词汇。2.教材重组 2.1从话题内容上分析，WARMINGUP与SPEAKING相一致；而从训练目的上分析与TALKING比较一致。从教材份量来说，可将WARMINGUP，SPEAKING和Workbook中的TALKING整合在一起，设计成一节任务型“口语课”。 2.2将LISTENING和Workbook中的LISTENING整合在一起，设计成一节任务型“听力课”。 2.3可将PRE-READING,READING和POST-READING三个教学活动整合在一起上一节任务型“阅读课（一）”。 2.4可将LANGUAGESTUDY与Workbook中的PRACTISING语法练习题整合在一起上一节任务型“语法课”。 2.5可将INTEGRATINGSKILLS中Reading和Workbook中INTEGRATINGSKILLS的Reading整合起来上一节任务型“阅读课（二）（泛读课）”。 2.6将INTEGRATINGSKILLS中的Writing和Workbook中INTEGRATINGSKILLS的Writing整合成一节任务型“写作课”。3.课型设计与课时分配（经教材分析，根据学情，本单元可以用六课时教完） 1stPeriodSpeaking 2ndPeriodListening 3rdPeriodReading 4thPeriodLanguagestudy 5thPeriodExtensivereading 6thPeriodWritingⅣ.分课时教案 TheFirstPeriodSpeaking Teachinggoals教学目标 1.Targetlanguage目标语言 a.重点词汇和短语 convey,advertise,advertiser,charge,loss,blame b.交际用语 Makingcomplaintsandexpressingemotions He’stoblame. That’slovely/great/wonderful! Whatdoyoumeanbydoingso? Doesthatsurpriseyou? Heshouldn’thavedoneit. Issomethingworryingyou? Sheblamedhimforcominghomelate. It’s(quite)allright. Howcouldyoucheatyourteacher? I’mpleasedwithyourspokenEnglish. Whydidn’tyoutellmethetruth? IwishIhadnevergivenitup. 2.Abilitygoals能力目标 Enablethestudentstomakecomplaintsandexpressemotions. Enablethestudentstoexpressandevaluatedifferentviewsonadvertisingandadvertisements. 3.Learningabilitygoals学能目标 Helpthestudentslearnhowtomakecomplaints,expressemotionsandevaluateviews. Teachingimportantpoints教学重点 Howtogetthestudentstomakecommentsonadvertisingandadvertisements. Teachingdifficultpoints教学难点 Howtoencouragethestudentstoexpressthemselvesonadvertisingandadvertisements. Teachingmethods教学方法 1.Free-talkingmethod; 2.Task-basedapproach. Teachingaids教具准备 Acomputerandsomerelatedpictures. Teachingproceduresways教学过程与方式StepIlead-in T:Boysandgirls,firstlet’slookattwobeautifulpicturesandtellmewhatdoyouthinkofthem. Sa:Thefirstoneisanad.Itisaboutafamousdigitalcamera.ThebrandnameisPanasonic. Sb:ThesecondisanadforDietPepsi. Sc:Theyarewonderfuladswithbrandnames,photosandslogans. T:Good.Wearelivinginaworldofads.What’syouropiniononads?Doyoufindthemannoyingorfascinating?Todaylet’stalkaboutadvertisingandadvertisements.StepIIWarmingup Thisstepistoarousethestudents’interestinadvertisingandadvertisementsandgetthemtothinkandtalkfreely. T:Now,class.PleaselookatthethreepicturesonP37carefullyandtrytofillinthefollowingchartwithproperinformation.Items Ad1 Ad2 Ad3 Whataretheytryingtopersuadeyoutobuy?Howaretheytryingtodoso?Whatisthemessageofeachad?Howistheinformationconveyed?Whatkindofinformationabouttheproductisgivenineachad?Suggestedanswer: Items Ad1 Ad2 Ad3 Whataretheytryingtopersuadeyoutobuy? Advancedelectronicproducts Shampoo Softdrinks Howaretheytryingtodoso? Byusingabstractdesign,sloganandpictures Byusingwonderfulpictures,sloganandrealisticproducts Byusingwonderfulpictures,sloganandproducts Whatisthemessageofeachad? Theproductisofhighqualityandithelpscustomerstosucceed. Trueshampoocancreatebeauty,bringhappinessandlovetocustomers. Zhakesoftdrinkshelpathletestorefreshthemselves. Howistheinformationconveyed? Pictures+slogan+spokeswoman Products+slogan+pictures Pictures+slogan+products Whatkindofinformationabouttheproductisgivenineachad? Brandnamepromotion Productsales BrandnamepromotionandsalesWordsrelatedtoadvertisingandadvertisements T:Whatkindofwordsdoyouthinkyouwouldneedtotalkaboutadvertisingandadvertisements? Help: 1.Dividethewholeclassintofourormoregroups. 2.Thestudentscanchoosethegroupwhosetopicintereststhemmost. 3.Eachgrouptriestothinkofmorewordsabouttherelatedtopic. 4.Onememberfromeachgroupiscalledontoreporttheirwork. Afterseveralminutes. T:Nowit’stimetoreportyourwork.Volunteer! Sa:Therearemanyrelatedverbsconcerningthistopic:advertise,broadcast,post,mislead,promote,appealto,entertain,increase,decrease... Sb:Herearesomerelatednounsconcerningthistopic:ad,advertising,advertisement,advertiser,customer,slogan,designer,text,writer,brand,spokesman,spokeswoman,salesman,saleswoman,sales,choices,profit,principle,function,influence,shop,store,supermarket... Sc:Herearesomerelatedadjectivesconcerningthistopic:entertaining,annoying,misleading,expensive,cheap,interesting,humorous,argumentative,persuasive,informative,truthful,false... Sd:Mediacontainingadvertisingandadsarenewspapers,TV,radios,theInternet,poster,balloon,buses... Se:Therearemanyworld-famousbrandnames.Herearesomeexamples:CocoCola,Panasonic,Lenovo,Haier,Nike,Nestle,Rossini,IBM,Philips,Pioneer,HP,TCL,Ford,NEC... T:Welldone.I’mgladyouknowsomuchaboutad.Doyoulikeadvertisements?DoyoufinditannoyingwhenyouwatchTVandseesomanyadsonshoworyoujustfindthementertaining?Listyourreasonsforlikesanddislikes. Help: 1.Dividethestudentsintosixoreightgroups. 2.Individualwork.Eachstudenthastochoosehisorheropinionandoffermoreideasconcerningthetopic. 3.Groupwork.Eachmemberlistshisorheropinionandreasons. 4.Classwork.Groupleaderdisplaystheirworkbyreferringtotheusefulexpressions. Afterseveralminutes. T:OK,timeforyoutoreportyourwork. Possibleanswers: Reasonsforlikes Reasonsfordislikes 1.Adscandirectourchoicesofgoods. 2.Adstellthelatestinformationaboutvariousgoods. 3.Adshelpconsumerstomakeabetterchoice. 4.Well-doneadsarekindofartworks. 5.Adscutdownthecosts,makingthepaperscheaper... 1.Adsdon’ttellrealthings. 2.Adsmaketheusersbuywhattheyshouldn’tbuy. 3.Adscovermuchspace,andwastealotofpaper. 4.AdstakeuptoomuchtimeonTV. 5.Toomanyadswillmakepeoplebored... StepIIISpeaking Thispartismeanttosupplythestudentswithrealisticsituationssothattheycanhavemorechancestopractisethefunctionalitems—makingcomplaints,expressingemotionsandevaluatingdifferentviews. T:Wearegoingtohavearole-play.Tobespecific,wearegoingtoholdameetingbetweenreadersandthenewspapereditor.Fourreaderscomplainabouttheadvertisementsofalocalnewspaperandtheeditorinchargeofthenewspaper’sadvertisementssectiontriestorespondtoreaders’complaintsandsolvetheproblems.Areyouclear? Help: 1.Dividethestudentsintofourgroups. 2.Individualwork.Eachstudenthastooffermoreideasconcerningthetopic. 3.Groupwork.Eachmemberstateshisorheropinionandreasons. 4.Classwork.Groupleaderreportstheirworkbystatingdifferentviews. Afterseveralminutes. T:Nowyou’vewarmlydiscussedthistopic.I’dlikethegroupleaderstoreportyourwork. Sa:I’mangryaboutyouradsforweightlossproducts.TheadssaythatIwillloseweightifIusetheproducts.ButwhenItriedthem,Ididn’tloseweightatall.InsteadI’mputtingonweight.I’malsosufferingfromsleeplessness.Yournewspapershouldberesponsibleforthis. Sb:I’mveryupsetbecauseIhavejustlostalotofmoneyafteransweringanadinyournewspaper.Theadwasfulloflies.Ithinkthenewspaperisresponsibleandshouldhelpmegetmymoneybackbecauseyournewspapershouldmakeitnecessarytocheckwhattheadssayistrueornot.It’sclearthatyoufailedtodothis,leastinthisad.Pleaserepaymeassoonaspossible. Sc:Theadsinthenewspapersometimesshowwomenwhoareyoung,beautifulandstupid.Thisisbadbecausenotallwomenlikethis.Theseadsgivereadersafalseimpressionandhintthatuglywomenareunpopularandthatifyou’reyoungandbeautiful,youcan’tbeverysmart.That’sunfair. Sd:I’maschoolnurse.Manyofourstudentseattoomuchjunkfood.Ithinkthenewspaperistoblameforthisbecausetherearemanysuchadsaboutjunkfoodinyournewspaper.Obviously,youonlyconsiderhowmuchmoneyyoucanearnbyreleasingads,withoutthinkingaboutreaders’interests.Junkfooddoesmoreharmthangoodtoourhealth.Itisatragedy. Se:Dearreaders,thankyouforyourcareandyourvaluableadvicetoournewspaper.Ithinktheadsarenecessarybecausetheycanalsobeenjoyedandappreciatedifwelldesigned.Beside,theadscanhelptoreduceourcostsofthenewspapersothatthepriceislowerandreaderscanreadsomethingmoreinterestingandworthwhile.Astoyourcomplaints,Ithinkournewspaperwilldevotemoretimetocheckingthecontentsofads,tryingtoprovidereaderswithmorescientific,interestingandentertainingads.Thankyou. StepIVTalking(WorkbookonP178) Thispartshouldbeafreetalkconcerningthetopic.Thestudentsshouldbeencouragedtothinkcreativelyandexpresstheirownopinionsfreely. Designadvertisements Help: 1.Thewholeclassisdividedintoeightgroups. 2.Thestudentscanchoosethegroupwhosetopicinterestshimorhermost. 3.Twostudentsdesignthead,twothinkupanidea,twolookforpicturesandtwodrawthepicture. 4.Onememberfromeachgroupiscalledontoreporttheirwork. T:Nowtimeisup.Ithinkyoumusthavehadalotofnewcreativeideastosharewithus.Whichgroupwouldliketotryfirst? Sa:Letmetry.We’dliketoadvertiseanewdrugusedfortreatingmyopia.It’sakindofmagicmedicine.Iftakenproperly,thedrugwilltakeeffect.Inabouttwoweeksastudentwillnolongersufferfrombeingnear-sighted.We’dliketoemploythreestudentstopromotethedrugandadvertiseitinnewspapers,ontheradioandlocalTV.Thewholeprojectwillcostabout2000Yuan. Sb:We’dliketoadvertiseanewtypeofcellphone.Wecantalkonthephone,sendmessagesandpictures,takephotosandsurfontheInternet.Wecanalsostorealotofusefulpersonalinformation.Asitisveryfashionable,wearegoingtoemploysportsstarLiuXiang,whotellshisparentsabouthiswinninggoldmedalandsendspicturesatthesametime.Thewholeprojectaddsupto3,500Yuan. Sc:WeshouldliketoadvertiseanewelectronicEnglishDictionary.Ifwewanttolookupaword,enterthewordimmediately,wecanfindthepronunciation,EnglishandChineseexplanation,setphrases,examplesandsoon.We’llemployaseniorstudenttoworkforus.Ithinkitwillbeworthwhile.Theadwillcost1000Yuan. ... StepVHomework 1.Consolidation T:LastSundayyouboughtaMP3playerinthelocalsupermarketaccordingtothead.Butsoonyoufoundtherewassomethingwrongwithit.Sopleasewritetothemanager,explainyourcomplaintsandaskforyourmoneyback. 2.Previewthenewlesson. T:PleasepreviewListeningafterclass. 俗话说，凡事预则立，不预则废。作为教师就要好好准备好一份教案课件。教案可以让学生们能够在上课时充分理解所教内容，帮助教师在教学期间更好的掌握节奏。教案的内容要写些什么更好呢？为满足您的需求，小编特地编辑了“Unit5Gettingthemessage(Reading:advertising)”，仅供参考，大家一起来看看吧。 Period1NewwordsandexpressionsTeachingaimsanddemands: 一名优秀的教师在教学时都会提前最好准备，作为教师就要在上课前做好适合自己的教案。教案可以让学生能够在教学期间跟着互动起来，有效的提高课堂的教学效率。那么一篇好的教案要怎么才能写好呢？下面是小编为大家整理的“Education复习”，欢迎大家与身边的朋友分享吧！ 整体感知 单元要点 Wordstudy 1load2workload3strict 4compulsory5commitment 6sceptical7tendency8absent 9unwilling10expand11distribute 12corporation13donate 14curriculum15ministry 16worldwide17profession 18alongside19advocate 20housewife21obtain 22evident23recorder 24anecdote25select26suit 27restriction28schedule 29presentation30analyse 31measurement 1.负荷2.工作负担3.严厉的4、有责任的5、承诺 6、常怀疑的7、倾向， 8、缺席的9、不愿意的 10、扩大，11、分布 12、公司13、捐赠， 14、（全部的）课程 15、（政府的）部 16、遍及全世界的17、职业18、在…旁边19、提倡 20、家庭主妇21、获得 22、明显的23、记录者 24、轶事25、选择 26、适合于27、限制 28、进度表29、描述， 30、分析31、衡量，测量 usefulexpressions 1bestrictwith/in2beginwith 3dropout(of) 4beunwillingtodo5resultin 1、对…要求严格2、首先， 3、活动，竞赛中退出，退学 4、不愿意做…5、产生某种作用或结果 SentencepatternsandcommunicativeEnglish 1．Itbereportedthat从句 2．…thecustomistoeducateboysratherthangirls. 3．…thenumberofstudentsinsomeschoolsissolowthatstudentsof… TopicandWriting 1Totalkaboutstudymethodsandlearningstyles 2Towriteareportanalyzingthewayyoulearn 背景知识 keyschool Thedesignation“keyschool”existsforselectedschoolsateverylevel:elementary,secondary,andhigher.Inaddition,therearevariouslevelsofthe“key”designationitself:Therearenationalkeyinstitutions;provincialormunicipalkeyinstitutions,andcountyordistrictkeyinstitutions.Keyschoolsallenjoypriorityfundingaswellastheprivilegeofrecruitingthebeststudents.Attheelementaryandsecondarylevels,thisconceptissimilartothatofa“magnet”or“collegepreparatory”schoolintheUnitedStates.Entryintosuchschoolsisbasedonexaminationandacademicpromiseandachievement.Forsuchschools,successusuallyismeasuredintermsofthepercentageofitsgraduatesenteringcollegesanduniversities----especiallythekeycollegesanduniversitiespriorityintheallocationoflimitedresources,thetrainingoftop-levelmanpowerforChina’sreconstructioncanbecarriedoutmoreefficiently. 细说教材 warmingup Allthepeopleinthepicturesarefamouseducators 画面里所有的人都是著名的教育家 [点拔]：educatorn.教育者，教育家 educatevt.教育 educationn.教育 educationaladj.有教育意义的，教育的，有关教育的 短语：educatesb.In/onsth.对人某人进行…教育 educatesb.todosth.教育某人做某事 e.g.：ShewaseducatedintheU.S.她是在美国受的教育 e.g.：Childrenneedtobeeducatedonthedangersofdrug-taking.有必要对儿童进行吸毒有害的教育 e.g.：aBritish-educatedlawyer.受英国教育的律师。 …andthenreporttotheclass …然后向全班同学汇报 [点拔]：1.report动词，“汇报”：有以下搭配结构 report(on)sthtosb/doingtosb向某人报告某事 bereportedtodo（接动词不定式时，只用于被动语态）“报告说…” e.g.：Thecommitteewillreportonitsresearchnextmonth.委员会下个月将汇报他们的研究情况。 e.g.：Theneighourreportedseeinghimleavethebuildingaroundroom.邻居们反映说在中午时分看见他离开了大楼。 e.g.：Thehousewasreportedtobeinexcellentcondition报告说明这房子的状况极佳。 2：reportvt.“报道，公布，发表，宣布”（事件，消息等） 注意句型结构：Itbereportedthat从句 相当于名型：主语+bereportedtodo句型。 e.g.：Itwasreportedthatseveralpeoplehadbeenarrested. 转换为：Severalpeoplewerereportedtohavebearrested. 据报道已有数人被捕。 report(on)sth“报道…” e.g.：ShereportsonnewsfortheBBC. 她为英国广播公司做新闻报道。 3：reportn.“报道”，“汇报”常与介词on搭配。 e.g.：Arethesenewreportstrue?报纸上这些报道属实吗？ e.g.：aweatherreport天气预报 e.g.：Canyougiveusaprogressreport?你能给我们提供进度报告吗？ Listening: Compareyournoteswithyourpartners. 与你的同佯交换你的看法 [点拔]：comparevt.“比较” comparisonn.“比较” 注意短语： compareAand/withB“比较A和B”“把A和B比较” compareAtoB“把A比作B” compareto/with…“和…相比” e.g.：Wecarefullycomparedthefirstreportwiththesecond.我们仔细比较了第一份报告和第二份报告。 e.g.：Peoplealwayscompareteacherstoredcandles人们总是把把教师比作红蜡。 e.g.：Myownproblemsseemnothingcomparedwith/tootherpeople’s.与别人的问题相比，我自己的问题算不得什么。 [点拔] comparenoteswithsb与某人交换看法或意见等 makeanoteof makenotesof请记录下… takeanotes/notesof记笔记… 注意以上短评意义上的区别。 Speaking aheavyworkload沉重的工作负担 [点拔]：1.loadn.“负担，负载”e.g.：suchaheavyworkload.如此沉重的工作负担 2.loadn.“担子，货物” 短语：aloadof=loadsof接可数名词和不可数名词，“大量”，“许多”之意。 e.g.：Shehasgotloadsoffriends. Shehasgotaloadoffriends. 她有许多朋友。 e.g.：Thereisloadsofworktodotoday. 今天有好多工作要做。 3.loadvt.译为“装载” 常见短语： load…withsth相当于loadsthonto/into汉语意思是：“把某物装到…上” e.g.：Wearestillloading.我们仍在装货。 e.g.：Menwereloadingupatruckwithwood.. 转换为Menwereloadingupwoodontoatruck. 工人正在把木材装到卡车上。（工人们在卡车里装了木材。） e.g.：Sheloadedfilmintothecamera. 转换为Sheloadedthecamerawithfilm. 他把胶卷装到了相机里。（他在相机里装了胶卷） [点拔] 区别burden:“重负”，多指心理思想上压力。 load:“负荷”“担子”，多指物体、事物。 e.g.：bearaheavyburden.忍受学生的心理压力。 Hisagedfartherisbecomingaburdentohim 他年迈的爸爸正成为他的负担。 tobestrictwith对…严格要求 [点拔]：1、strictadj.“严格的”，“严厉的”，注意短语 bestrictwithsb.对…要求严格（人）。 bestrictinsth.对…要求严格（事/物）。 e.g.：astrictruleagainstsmoking禁止吸烟的严格制度。 e.g.：Theteacherisstrictwithusandstrictinhisworkaswell. 老师对我们要求很严格，对他的工作也很严格。 2、strictadj.精确的，严密的。 Pleasegiveastrictunderstanding.请给我一个准确的理解。 3、strictlyadv.严格地，固定习语Strictlyspeaking. 意为：“准确地说”，“严格地讲”。 e.g.：Strictlyspeaking,heisnotqualifiedthejob. 准确地说，他不是具备从事这工作的资格。 Reading …everyChinesechildwouldhavenineyearsofcompulsoryeducation. 每一位中国儿童必须接受九年义务教育。 [点拔]：compulsoryadj.“义务的，有责任的”，“必须做的”。 e.g.：Ismilitaryservicecompulsoryinyourcountry? 你们国家实行义务兵役制度吗？ e.g.：IsEnglishacompulsorysubject?英语是必修科目的？ …thatthefuturewelfareoftheircitizensiscloselylinkedtoeducation.…公民的未来幸福与教育是紧密相关的。 [点拔]：1、closelyadv.“密切地”，“仔细地”，“紧紧地” closelyadv.，与距离无关，指抽含意的关系近地。 Close也可作副词，意思是“near,notfaraway” 为“接近，靠近”之意，指距离近地。 e.g.：Theysatclosetogether.他们紧挨着做在一起。 e.g.：Icouldn’tgetcloseenoughtosee.我无法靠得很近去看清楚。 e.g.：Isatandwatchedeveryoneveryclosely. 我坐着仔细观察每一个人。 e.g.：Thetwoeventsarecloselyconnected. 两件事件之间有密切的关系。 [点拔]：link联系。 1、linkn.名词：“联系，连接”，“关系，纽带”，常见短语 linkbetweenAandB连接A和B/A和B之间的联系。 linkwithsth.与…联系。 e.g.：Policesuspecttheremaybealinkbetweenthetwomurders. 警方怀疑那两桩凶杀案可能有关联。 e.g.：WewillkeeptradelinkswithAsia. 我们将保持与亚洲的贸易关系。 2、linkv.动词，常见短语搭配 linkAto/withB(或linkAandB)把A和B连接起来。 e.g.：TheChannelTunnellinksBritainwiththerestofEurope. 英吉利海峡隧道把英国和欧洲其他国家连接起来了。 e.g.：Detectivehavelinedthebreak-intoasimilarcrimeinthearealastyear. 侦探以为这起入室盗窃案与去年此地区一类似案件有关。 …madeacommitmenttoprovide……作出一项承诺提供… [点拔]1.makeacommitmenttosb.todo“做出承诺”，相当于makeapromise. Commitment是名词，意为“承担”，“保证”。 e.g.：I’moverworkedatthemoment.──I’vetakenontoomanycommitments. 我目前劳累过度──应承的事情太多了。 e.g.：Shedoesn’twanttomakeacommitmenttosteveatthemoment. 她不想在此刻对史蒂夫作出承诺。 2、commitvt.“承诺”，“保证”，注意短语搭配 tosth. commitsb/yourselftodoing向…承诺做某事。 todo e.g.：ThePresidentiscommittedtoreforminghealthcare. 总统承诺要改革卫生保健制度。 e.g.：Bothsidescommittedthemselvestosettletheconflictpeacefully. 双方承诺和平解决矛盾。 Tobeginwith,itisimportanttocreateapositiveattitude. 首先，重要的是拿出一种积极的态度。 [点拨]：tobeginwith固定短语，有下列意义： 1.inthefirstplace;firstly.首先，第一 e.g.I’mnotgoing.TobeginwithIhaven’taticket,andsecondlyIdidn’tliketheplay. 我不走。第一我没有票，第二我不喜欢这出戏。 2.atfirst起初 e.g.Tobeginwithhehadnomoney,butlaterhebecamequiterich. 起初他没有钱，但是后来他变得很富有。 3.beginwith“从---开始”相当于“startwith---” 相反的短语是“endwith---”“以—结束” e.g.TheEnglishalphabetbeginswith“A”andendswith“Z”. “Alphabet”这个英语单词是以“A”开始以“Z”结束。 Inareaswhereagricultureplaysanimportantrole,peopledonotattachimportancetoeducation,andparentsarescepticalofanythingthattakeschildrenawayfromtheirworkonthefarm. 在一些地方，农业扮演着重要角色。人们认为教育对他们不是那么举足轻重，父母对任何让孩子脱离农田劳动的事情常表示怀疑。 [点拨]：playarole(in---)相当于playapart(in---)“在---中起作用”或者译为“在---中扮演角色” [点拨]：attachto意思是：“把---固定”“把---附在---上” e.g.Iattachacopyofmynotestothenewspaperforyourinformation. 我在报纸上附了一份笔记让你参考。 attachimportance(value,weightetc.)tosth.固定短语意思是“认为---有重要性（价值，分量等）” e.g.Iattachgreatimportancetothisresearch. 我认为这项研究十分重要。 [点拨]：sceptical“怀疑的”注意短语bescepticalof/about意思是“怀疑---”“对---表示怀疑” e.g.Iamscepticalabouthischancesofwinning. 我怀疑他取胜的可能性。 Thepublicremainscepticalofthisclaims. 公众对这一说法仍持怀疑态度。 Chinaandothercountriesfoundthateveninthecountrysidewhenchildrendostartschool,theyhaveatendencyoftentobeabsentanddropoutlater. 中国和其它国家发现，尤其在农村，孩子确实去上学了，而他们又经常逃学，继而辍学这一倾向。 [点拨]：dostartschool短句中，do是助动词，表示强调，无任何意义，要重读。 e.g.Shedidknowthetruthofthetheft. 她的确知道盗窃案的真相。 Shedosegototheparktofeedtheduckseveryday. 她确实每天下午到公园去喂鸭子。 [点拨]：tendency名词“倾向”“趋势” tend动词“倾向”“趋势” tend动词“照料、看护” e.g.Pricescontinuetoshowanupwardtendency. 物价继续显示出向上的趋势。 Itendtogotobedearlierduringthewinter. 在冬季我常常早睡觉。 Therearenursestendingtheinjured. 有护士照料这些伤员。 [点拨]：absent形容词“不在现场的”“不存在的”“无” absence名词 e.g.Heisabsentfromschoolveryoften. 他经常旷课。 Lovewastotallyabsentfromhischildhood. 他的童年时代完全缺少爱。 Intheabsenceofthemanager,I’llbeincharge. 经理不在，我来负责。 [点拨]：1.dropoutof这一短语的意思是“退出”“辍学” e.g.Sincehislastdefeat,hehasdroppedoutofpolitics. 自从他上次失败了，他就退出了政治生活。 ShegotascholarshiptoCombridgebutdroppedoutayearlater. 她获得了剑桥大学的学籍，但是一年后她辍学了。 2.drop动词“降落、落下”“指人或动物筋疲力尽地倒下”“降低、减少” e.g.Thebottledroppedandbroken. 瓶子落下来，摔碎了。 Theclimmerslippedanddroppedtodeath. 登山者滑了下来，摔死了。 Hisvoicedroppedtowhisper. 他的声音降到了耳语的程度。 3.drop相关短语 dropinonsb.(=callonsb.)拜访某人 dropinataplace(=callataplace)访问/参观某地 Insomecountriesparentsareparticularlyunwillingtosendtheirdaughterstoschoolbecausethecustomistoeducateboysraterthangirls. 在一些国家，父母尤其不愿把女孩子送到学校读书，由于习惯上重男轻女的缘故吧。 [点拨]：unwilling形容词“不愿意的”“不情愿的”反义词是willing 1.willingadj.相当于readyoreagertohelp意思是“愿意” e.g.Areyouwillingtoacceptresponsibility? 你愿意承担责任吗？ 2.will助动词，表示对未来事物的预料，还可表意愿等； e.g.Youwillbeintimeifyouhurry. 如果你抓紧，你会准时到。 Hewillstartschoolsoon,won’the? 他不久就上学了，是吗？ He’lltakeyouhome---youonlyhavetoask. 他愿意带你回家，你只要请求一下。 3.will名词，意思是“意志、意愿” e.g.Sheshowsgreatstrengthofwill. 她显示出了坚强的意志力。 Wherethereisawill,thereisaway. 有志者，事竞成。 [点拨]有关ratherthan的用法： 1.ratherthan可连接两个并列成份，表示“---而不是---”ratherthan e.g.Thecolourseemsgreenratherthanblue. 这颜色似乎是绿色而不是蓝色。 Itwaswhathemeatratherthanwhathesaid. 这是他的意愿而不是他的原话。 2.句型woulddo---ratherthando---也可写成wouldratherdo---thando“宁愿做---而不愿做---” e.g.Hewouldratherlistentoothersthantalkhimself.可换为： Hewouldlistentoothersratherthantalkhimself. 他宁愿听别人谈而不愿自己说。 Hewoulddealwithamanratherthanwithawoman.可换为： Hewouldratherdealwithamanthanwithawoman. 他愿意和男人打交道而不愿意和女人打交道。 3.wouldrather+从句“宁愿某人做某事”，从句谓语动词用过去式，表示希望现在或将来的事；从句谓语动词用过去完成式，表示希望已过去的事情；若用进行式，表示希望正在进行的事情。 e.g.Shewouldratherthechildrencalledonherthenextday. 她宁愿孩子们第二天来看望她。 Hewouldratheryouhadledahappylife. 我们宁愿你们已经过上了好日子。 China’slargepopulationmeatthattheschoolshadtoexpandtotakeinmanymorestudents. 中国人口众多，那就意味着学校不得不扩大来接纳如此多的学生。 [点拨]takein接人和接物，其含义不同 1.takesb.in意思是toallowsb.tostayinyourhome译为：“收留、留宿” e.g.Hewashomeless,sowetookhimin. 他无家可归，我们便收留了他。 2.takesb.in另一个含义是tomakesb.believesth.thatisnottrue译为“欺骗、蒙骗” e.g.Shetookmeincompletelywithherstory. 她的一番花言巧语完全把我骗了。 Don’tbetakeninbyhischarm---he’sruthless. 不要被他迷人的风度所蒙蔽，其实他冷酷无情。 3.takesth.in意思较多，常有“吸入、吞入”“改小、改瘦衣服”“包含、包括”“注意到、看到” e.g.Fishtakeinoxygenthroughtheirgills. 鱼用鳃呼吸氧气。 Thisdressneedstobetakeninatthewaist. 这件连衣裙腰身需要改瘦一些。 ThetourtakesinsixEuropeancapitals. 这次旅行包括六个欧洲国家的首都。 Hetookineverydetailofherappearance. 他仔细打量了她一番。 [点拨]manymorestudents“更多的学生”请注意修饰不可数名词时用muchmore e.g.Hehasmuchmoreworktodo. 他有更多的工作要作。 ---thenumberofstudentsinsomeschoolsissolowthatstudentsof--- ---学生的数量是如此之少以至于学生--- [点拨]so---that---“那样---以至于---”引导目的状语从句和结果状语从句。 e.g.Hewassoyoungthatyoumustexcusehim. 他是那样年轻，你必须得原谅他。 Hegotupsoearlythathecouldcatchthefirstbus. 他起得那样早以便能赶得上第一班车。 sothat“以致”引表目的的从句 e.g.Let’stryandarrangesothatwecangetthereatoneo’clock. 咱们设法安排一下，以便我们能在一点钟到那儿。 在so---that---分开的句型中，为了强调，可将so放在句首，主句倒装。上面两句可改为： e.g.Soyoungwashethatyoumustexcusehim. Soearlydidhegetupthathecouldcatchthefirstbus. ---thisresultsinlargeclasssizes. ---这种情况导致了大班上课。 [点拨]resultin“产生---作用/结果”是固定短语 resultfrom“因---而产生”“导致” asaresultof“因为”“由于---的结果” asaresult“结果” e.g.Oureffortsresultedinsuccess. 我们的努力导致了成功。 Thetalksresultedinreducingthenumberofmissiles. 谈判导致了导弹数量的减少。 Thefailureresultedfromhislaziness. 失败源于他的懒惰。 Inmanydevelopingcountriesthereisnotenoughmoneyavailabletoprovideclassrooms.--- 在许多发展中国家，国家拿不出足够的钱为所有的孩子提供教室--- [点拨]developing为现在分词，作定语修饰countrise adevelopingcountry一个发展中国家 adevelopedcountry一个发达国家 [点拨]providesth.forsb.(或providesb.withsth.) supplysth.to/forsb.(或supplysb.withsth.) offersth.tosb.(或offersb.sth.) 以上三个词短语，大意“为---提供物”“把---物提供给人”但要注意offer含有自愿奉献的意思。 e.g.Iofferhimaaglassofwine. 我敬了他一杯酒。 Weofferedhimthehousefor1000. 我要价1000镑卖给他那幢房子。 Weofferedhim1000forthehouse. 我们出价1000镑向他买那幢房子。 Theschoolprovidedfoodforthestudents. (或Theschoolprovidedthestudentswithfood.) 这所学校为学生提供食物。 Theschoolsuppliesbooksfor/tothechildren. (或Theschoolsuppliesthechildrenwithbooks.) 学校提供学生们书籍。 providing和provided还可作连词使用，意为“如果--”“只要--”相当于if条件句。但要根据句子主语判断是使用provided还是使用providing。 e.g.Shemaycomewithusprovidedthatshearrivesintime. 如果她及时到达，她可能会和我们一起来。 Youmaygooutprovidingyoudoyourhomeworkfirst. 只要你先把作为做好，你就可以出去了。 Theequipschoolssomeofthesegovernmentsrelycompletelyonaidfromothercountries--- 为了装备学校设施，这些国家政府几乎完全依赖外国。 [点拨]1.rely—relies—relying–--relied--–relied注意动词五式的写法。 2.relyonsb./sth.todo或relyonsb./sth.doing固定结构，意思是“依赖、依靠” (相当于bedependenton) e.g.Thesedayswerelyheavilyoncomputerstoorganizeourwork. 现在，我们很大程度上依赖电脑来安排我们的工作。 Theindustryreliesonthepriceremaininghigh. 这一产业靠的是价格高涨。 3.relyonsb./sth.todosth.“信任、信赖”相当于trustorhavefaithin e.g.Youshouldrelyonyourownjudgment. 你应该相信自己的判断。 Youcanrelyonmetokeepyoursecret. 你可以相信我一定会为你保守秘密。 ---internationalorganizationssuchastheWorldBankandnon—governmentalorganizations ---国际组织，诸如此类有“世界银行组织”、“非政府组织”--- [点拨]:non是一个前缀词头,可以放在名词、形容词前构成一个反义词。 e.g.non+n. non-cooperation不合作 non-member非成员 non-smoker不抽烟的人 non-white非白种人 non-confidence不信任 e.g.non+adj. non-existent不存在的 non-human非人类的 non-stop中途不停的 non-smoking非吸烟的 non-nuclear非核子的 CorporationsandprivatecitizensalsodonatemoneythroughtheHopeProject.一些大公司和个人也通过“希望工程”捐助 e.g.Hedonatedthousandsofpoundstocharity. 他向慈善事业捐款数千英镑。 e.g.AlldonatedbloodistestedforHIVandotherinfections. 所有献的血都要接受爱滋病病毒和其他传染病检查 TheUSAhasfoundthatitisnoteasytomakesurethateverystudent…….美国发现，确保让每个学生受到同样…… makesure that从句 注意接that从句时，从句常使用一般现在时，而不用一般将来时。这一短语有两个含义，一是“确保，没法保证”，另一是“查明”、“核实”、“弄清事实”。 e.g.Makesure(that)noonefindsoutaboutthis. 绝对不能让任何人发现这件事 e.g.Theyscoredanothergoalandmakesureofvictory. 他们又进了一个球，这就赢定了 e.g.Shelookedaroundtomakesurethatshewasalone. 她往四下里看看，是不是只有她一个人 ……reachingthetargetof“EducationforAll”willbeahugetask,despitehelpfromtheinternationalcommunity……尽管有国际社会的援助，要实现“全民教育”这一目标将是一项艰巨的任务 e.g.Hervoicewasshakingdespiteallhereffortstocontrolit. 尽管她竭尽全力控制自己，声音仍然在颤抖 e.g.Despiteapplyingforhundredofjobs,heisstilloutofwork. 尽管他申请了数百个工作，但仍然在失业 e.g.Hehadtolaughdespitehimself. 他不想笑，但还是忍不住笑了出来 Integratingskills Inotheraspectsyouhavealotincommon在另一些方面，你们有好多共同点 n.“公共用地；公地”、“（学校等）学生公共食堂” 注意有关固定短语的使用： havesthincommonwithsb/sth(想法、兴趣等方面)相同/有相同的特征 incommon共有，公有 incommonwithsb与……相同 e.g.JaneandIhavenothingincommon可转换为 IhavenothingincommonwithJane. 我与简毫无共同之处 e.g.Thetwocultureshavealotincommon 这两种文化具有许多相同之处 e.g.Theyholdthepropertyastenantsincommon. 作为共同租赁人，他们共同占用这份房地产 Learningstyletheorysuggeststhatdifferentpeoplehavedifferentwaysofobtaininginformation.学习方式理论表明不同的人具有获取信息的不同方法 1．Suggest表示“建议”后面可接以下几种结构 名词 Suggest+动名词 从句（从句的谓语动词多由should+动词原形构成，也可省略should） Londonfortheirmeeting.他建议在伦敦举行会议 e.g.Hesuggested atwenty-daytourofEurope.他建议到欧洲作二十日游 e.g.Isuggestdoingitinadifferentway. 我建议用另种方法做这件事。 e.g.Hesuggestedthatshe(should)comeanotherday. 他建议她改天再来。 注意：现代英语中，suggest作“建议”讲时，从句谓语有时也可能有别的形式。 e.g.YourniecesuggestedImightcallandseeyou. 你的侄女建议我来看你。 2．Suggest“表明、暗示”接从句时，用陈述语气 e.g.Herpalefacesuggeststhatshehasn’tgotwell. 她苍白的脸色表明她还没有痊愈 …andthewaythatthingsaresaid.…和事物表述的方式 [点拨]：thatthingsaresaid是定语从句修饰先行词way,先行词way常用that或inwhich作关系词引导定语从句，that／inwhich也可以省略 Theyselectavarietyofactivitiestosuittheirstudentsdifferentlearningstyles他们选取了适合学生不同学习风格的各种活动 短语selectsb as+名词 adj.仔细挑选的，精选的 selectionn.挑选，选择，选拔 e.g.Whohasbeenselectedtotakepartintheproject? 挑选谁去参加这个工程? e.g.Heisselectedastheteamleader. 他被选为队长. e.g.I’mdelightedaboutmyselectionasleader 我很高兴被选为领导 e.g.TheselectedWorksofMaoZedong.《毛泽东选集》 [点拨]： choose对所选事物事前不了解 区别pickout事前已知道或了解所选事物，通过辨别挑选出来 select精心挑选最好，最优秀的事物 [点拨]：suitvt.“适合于”，指日期、天气、食物、衣着、色彩等等诸方面 suitableadj.“适合的”besuitablefor fitvt.“适合”只是指尺寸大小合适 fitadj.“适合的” befitfor一是“尺寸大小合适”，另一是“适合工作” e.g.Doestheskirtsuitme?指裙子的颜色、款式、图案等是否合适 Doestheskirtfitme?指裙子的尺寸大小是否合适 这裙子适合我吗？ 这裙子合我身吗？ e.g.WillThursdaysuityou?星期四合适吗？（不可用fit） e.g.Aplacesuitableforapicnic.一个适合野餐的地方（不能用fit） 习题对话 Languagepractice 1.①absent:notinaplacebecauseofillnessetc. ②compulsory:thatmustbedonebecauseofalaworarule ③standard:alevelofquality ④curriculum:thesubjectsthatareincludedinacourseofstudyortaughtaschool,college. ⑤distribute:sharesthbetweenanumberofpeople. ⑥tendency:behaveoractinaparticularway;anewcustomthatisstartingtodevelop. ⑦expand:tobecomegreaterinsize,numberorimportance;tomakesthgreaterinsize,numberorimportance ⑧skeptical:havingdoubtsthataclaimorstatementistrueorthatsthwillhappen. ⑨commitment:apromisetodosthortobehaveinaparticularway;apromisetosupportsb/sth ⑩load:sththatisbeingcarriedbyaperson,vehicle,etc. 2.1).compulsory2).continuous3).requirement4).unless5).corporations 6).demanding7).tendency8).comminent9).retires10).curriculum 11).benefit12).outcome13).ministries14).beexpanded 3.①leavebeforetheyfinishdropout. ②increasedgoneup ③hopesandrequirementsexpectations ④notpreparedunwilling ⑤examinedanalyzed ⑥leadtoacquire ⑦incomesandhigherlevelsofcomfortlivingstandard ⑧workedoutcalculated 考题档案 1．[全国2004.25]Roseneedspecialcaretheycanlivethroughwinter. A.becauseB.sothatC.evenifD.even 2．[全国2004.26]—Howabouteighto’clockoutsidethecinema? --Thatmefine A.fitsB.meetsC.satisfiesD.suits 3.[上海2003.30]Itisbelievedthatifabookis,itwillsurelythereader. A.interested;interestB.interesting;beinterested C.interested;beinterestingD.interesting;interest 4.[上海2003.34]Wewereinwhenweleftthatweforgottheairlinetickets. A.arushsoanxiousB.asuchanxiousrush C.soananxiousrushD.suchananxiousrush 5.[上海2003.50]Oneoftheconsequencesofourplanet’sbeingwarmingupis a(n)inthenumberofnaturaldisasters. A.resultB.accountC.reasonD.increase 6.[上海2003.54]Theengineoftheshipwasoutoforderandthebadweatherthehelplessnessofthecrewatsea. A.addedtoB.resultedfromC.turnedoutD.madeup 7.[北京2002.30]Itwasrainingheavily.LittleMaryfeltcold,sothestoodtohermother. A.closeB.closelyC.closedD.closing 8.[上海2002.39]besentbacktoworkthere? A.whodoyousuggestB.whodoyousuggest C.DoyousuggestwhowouldD.Doyousuggestwhomshould 9.[上海2002.50]Canyoumakeasentencetothemeaningofthephrase? A.showoffB.turnoutC.bringoutD.takein 10.[湖北2004.30]Onhearingthenewsoftheaccidentinthelocalmine,shepale. A.gotB.changedC.wentD.appeared 参考答案 1.B2.D3.D4.D注意两种习惯表达法，so+adj.+a(an)+n.或者such+a(an)+n.，故选D。5.D6.A7.A8.A9.CA项为”炫耀”,B项为“结果是”，C项为“使（意义）明白表示出来”。D项为“吸入”10.C 一课一测 （检测自己的能力） A级（基础训练） Ⅰ：单句改错 1．Itisano-smokingoffice,theonlyoneofthebuilding. 2.Allofyou,includingthe10-year-oldchildmustmakesureyouwillfinishmorningexercisebefore6a.m. 3.Theclimateheredoesn’tfitanyonemovingformthesouth. 4.Hewhoisstrictinhimselfissuretosucceed. 5.Thetwoeventsarecloselyconnected,providingyouthinkover. 6.whodoyousuggestthegameshouldbeginfrom? 7.wherethereiswill,thereisaway. 8.shewouldratherallofhersonshaveattendedcollegeleavingheraloneathome. 9.Thelackofresourcesoftenmakeitimpossibleforteacherstoprovidethebestexercisestoalllearners. 10.ItisverydifferentfromforparentsofchildrenintheleastdevelopednationsofAfricaandAsia. B级（创新提高） I：单项选择。 1．Hewillsurelyfinishthejobontimehe’slefttodoitinhisownway． A．inthatB．solongasC．incaseD．forfearthat 2．Astudent_________hisfamilylotsofmoneyforeducation． A．spendsB．costsC．takesD．pays 3．Everyonewasontimeforthelecture________Charles,whoisusuallytenminuteslateforeverything． A．butB．onlyC．evenD．yet 4．—Illtellsomethingaboutthechangeinyourjobtomorrow． —You________mesometimeearlier． A．oughttotellB．wouldhavetoldC．musttellD．shouldhavetold 5．Ihearyouaresayingthatdoctorsshouldbehighlypaid,andthisis________Idisagree． A．whyB．whereC．whatD．how 6．Thereisnoexperienceyoucanhave________ismoreexcitingthanskatingonrealice． A．thatB．itC．whatD．this 7．Youshouldntleavethewater________whileyouwashclothes;itsawasteofwater． A．runB．runningC．beingrunD．torun 8．Onlywhentheyweretoldoftheimportanceoftime________wastingtimeislikewastingpartoftheirlives． A．thoseboysrealizedB．thoseboyshadrealized C．hadthoseboysrealizedD．didthoseboysrealize 9．________youmetwithYaoMingforthefirsttime? A．WhenitwasthatB．Wasitwhenthat C．WhenwasitthatD．Wasitthatwhen 10．Heaccidentally________hehadstolensomethingfromashopandhadbeenpunishedbytheguards． A．letoutB．tookcareC．madesureD．madeout 11．TheywantedtogetpaidbeforetheSpringFestival,butitdidntquite________asplanned． A．makeoutB．goonC．turnoutD．comeup 12．________theproject,theworkershavetostaythereforanothertwomonths． A．NotcompletingB．Notcompleted C．NothavingcompletedD．Havingnotcompleted 13．________tothetopofthehillandyoullfindthecitymorebeautiful． A．ClimbB．ClimbingC．IfyouclimbD．Whenclimbing 14．Ourmonitorhas________largercollectionof________booksthananyotherstudentinourclass． A．the;不填B．a;不填C．a;theD．不填;the 15．—Whatarewegoingtodoontheweekend? —________．Whateveryouwanttodoisfinewithme． 完形填空 Whensailorsareallowedashoreafteralongtimeatsea,theysometimesgetdrunkandcausetrouble.Forthisreason,thenavy1hasitspoliceinbigports.Wheneversailorscausetrouble,thepolicecomeand2them. Onday,thepoliceinabigseaportreceivedatelephonecall3abarinthetown.Thebarmansaidthatabigsailorhadgotdrunkand4thefurnitureinthebar.Theofficerinchargeofthepoliceguardthateveningsaidthathewouldcomeimmediately. Now,officerswho5andpunishthesailors6drunkusuallychose7policemantheycouldfindtogowiththem.8thisparticularofficerdidnotdothis.9,hechosethesmallestand10manhecouldfindtogotothebarwithhimand11thesailor. Anotherofficerwho12therewassurprisedwhenhesawtheofficeroftheguardchosesuchasmallman.13hesaidtohim,"Why14youtakeabigmanwithyou?Youhavetofightthesailorwho15." "Yes,youare16right,"answeredtheofficeroftheguard."Thatisexactly17Iamtakingthissmallman.Ifyouseetwopolicemencoming18you,andoneis19theother,whichone20youattack?" 1.A.alwaysB.seldomC.foreverD.sometimes 2.A.meetwithB.dealwithC.seeD.judge 3.A.aboutB.fromC.inD.of 4.A.wasbreakingB.wasorderingC.wasmovingD.wasdusting 5.A.wouldgoB.mightbeatC.daredtofightD.hadtogo 6.A.slightlyB.notatallC.heavilyD.muchmore 7.A.thebiggestB.theyoungestC.thebravestD.theexperienced 8.A.InfactB.ButC.SoD.And 9.A.InsteadB.ThereforeC.AlthoughD.Then 10.A.good-lookingB.weakest-lookingC.ugly-lookingD.strongest-looking 11.A.seizeB.killC.getridofD.catchupwith 12.A.willgoB.hadcomeC.wouldstartoffD.happenedtobe 13.A.YetB.ButC.SoD.Then 14.A.dontB.couldntC.cantD.do 15.A.looksstrongB.isdrunkC.seemsrudeD.isdangerous 16.A.allB.veryC.tooD.quite 17.A.howB.whatC.whyD.that 18.A.upB.atC.beforeD.towards 19.A.notsmallerthanB.asbigasC.assmallasD.muchsmallerthan 20.A.couldB.willC.doD.can 阅读理解 A Whydoescreamgobadfasterthanbutter?Someresearchersthinktheyhavetheanswer,anditcomesdowntothestructure(结构)ofthefood,notitschemicalcomposition(成份)—afindingthatcouldhelpbreakawayfromsomechemicals.Creamandbuttercontainprettymuchthesamethings,sowhycreamshouldgobadmuchfasterhasbeenaproblem.Botharesmallglobules(小球)ofoneliquidspreadthroughoutanother.Thedifferenceliesinwhatsintheglobulesandwhatsinthesurroundingliquid,saysBrocklehurst,wholedtheresearch.Incareen,fattyglobulesdriftaboutinaseaofwater.Inbutter,globulesofawateryroadarelockedawayinaseaoffat.Thebacteria(细菌)whichmakethefoodgobadprefertoliveinthewateryareasofthemixture.“Thismeansthatincream,thebacteriaarefreetogrowthroughoutthemixture,”hesays.Wheninbutter,thebacteriaarelockedawayinlockedplacesburieddeepintheseaoffat.Trappedinthisway,thosecoloniescannotspreadandrapidlyrunout.Theyalsoslowlypoisonthemselveswiththeirwasteproducts.”Inbutter,yougetaself-limitingsystemwhichstopsthebacteriagrowing,”saysBrocklehurst.Theresearchersarealreadyworkingwithfoodcompanieseagertoseeiftheirproductscanbemadetostandbacterialattackthroughchangesofthefoodsstructure. Brocklehurstbelievesitwillbepossibletomakesomethingchangesoftheforinstance,morelikethatinbutter,Thekeywillbepossibletomakesomethingusedinsaladcreamliquidandmottaminglikeitintoasolidstate. 1?ThesignificanceofBrocklehurstsresearchisthat. A.itsuggestedawaytokeepsomefoodsfreshwithoutusingsomechemicals B.itdiscoveredsmallglobulesinbothcreamandbutter C.itshowedthesecretofhowbacteriaincreaseincreamandbutter D.itfoundthatcreamandbuttersharethesamechemicalcomposition 2?Accordingtotheresearchers,creamgoesbadfasterthanbutter becausebacteria. A.arestrongerincreamB.increasetheirnumbermoreeasilyincreamthaninbutter C.liveonlessfatincreamthaninbutterD.producelesswasteincreamthaninbutter 3?AccordingtoBrocklehurst,wecankeepcreamfreshbut. A.removingitsfatB.killingthebacteriaC.reducingitswaterD.changingitsstricture 4?Theunderlinedword“colonies”refersto. A.tinyglobulesB.wateryregionsC.bacteriasocietyD.littledepartments 5?Commercialuseoftheresearchfindingwillbepossibleifsaladcreamcanbemadetostandbacterialattack. A.bychangingitschemicalcompositionB.byturningitintoasolidlump C.whilekeepingitsstructureunchangedD.whileitsliquidformremains B MysonandIweretryingtosellthehousewehadrepairedbutinthebarn(谷仓)therewerebats(蝙蝠)andtheywouldnotleave.Thebarnwastheirhome.Theytoldussointheirownway.Theyhungthereinthebarnandseemeddeterminedtostayfortheseason.Dontworryaboutit,Dad,"Patricksaid.Theykeepdownthemosquitoes(蚊子).” Unfortunatelytheyalsokeptthebuyersaway.whenwehadaskedapersontosell thehouseforushehadrefusedtoshowitbecauseofthebats.Batsarepopular,"Patrickcomfortedme.Theyreecological(生态学的)."Isntthereamachineyoucanbuythatproduceshigh?frequencysoundstokeepbatsaway?”Idontknow,”saidPatrick.ButIlikebats,andwhoeverbuysthishousewillprobablylikethemtoo."”Probably?"Ihatedthatword.Howmanybatsare there,anyway?"Icountedabout90lastnight,"saidPatrick.Theyweredroppingoutfromundertheedgeoftheroof."Youmeantherearemore—outside?"Theyreeverywhere,Dad.Butlookatitthisway.Whenthecoldweathercomes,they’llbeofftoMexico.Maybeinthespringwecankeepthemout.Dontworryaboutit,”hesaidforthehundredthtime.Itsnotaproblem." ThebatexpertIcalledwasevenmoreactivethanPatrick.Ithinkyouvegotalargenumberthere,”hesaidinwonder,I’vebeentryingtoattractbatstoourhousefor25years?Asinglebateatsuphisweightinmosquitoesandblackfliesthreetimeseverynight.Youreaveryluckyman.”Iofferedtosharemyluckwithhim.Hecouldtakethemaway.Batshavearemarkablehominginstinct(本能),"hesaid.Theydflystraight backevenifItransportedthem100miles.Oncetheyhavesettled,youcantstopthemfromcomingback."Iwassilent. Finallywemanagedtorent“(出租)thehousetoayoungfamily,whowerealsointerestedinbuyingit.Whataboutthebats?"IsaidtoPatrick. Oh,theylovethebats,”hesaid.Nomosquitoes.Noblackflies.Itsoneofthethingsthatattractedthem."Doyouthinktheywillreallybuythebouse?"Probably."Probably?Well,iftheydo,IsupposeIllhavetoadmitthatIwaswrong."Youmeanyouregoingtoeatyourwords?" Yes,Iam." 6?Whatwastheproblemtheauthorhadwithhishouse? A.Batswerelivinginthebarnandwouldntgoaway. B.Theauthorandhissoncouldntsleepwellbecauseofthebats. C.Theauthorandhissonmightbeabletostayfortheseason. D.Thehousewasstillbadlyinneedofrepair. 7?WhatdidPatricksuggesttheauthorshoulddotostopthebatslivinginthebarn? A.Heshouldbuyahighfrequencymachine. B.Heshouldmovethemonehundredmilesaway. C.Heshouldreducethenumberofmosquitoes. D.Heshouldclosethebarninthespring. 8?Whydidtheauthorfallsilentwhenhetalkedwiththebatspecialist? A.Hefeltsureaboutthesituation. B.Hefoundoutthatitwouldbeimpossibletoremovethebats. C.Helearnedthathewouldbeabletosharehisluckwiththeexpert. D.Helikedtheadvicegivenbytheexpert. 9?Whathappenedregardingthehouseintheend? A.Somepeopleagreedtorentthehouse. B.Theauthorfailedtofindanybodywhowantedtoliveinthehouse. C.Thebatexpertmadethedecisiontobuythehouse. D.ThebatsleftthehouseforMexicointhespring. 10?Whydidtheauthorthinkhemighthaveto“eathiswords”? A.Hefeltsorryforthebats. B.Hemightbemistakenaboutbeingunabletosellthehouse. C.Herealizedhemightbewrongaboutthebatsactions. D.Hewashappyaboutsellingthehouse. 短文改错 Marydidnotunderstandsuchsentenceslike"Sheisbluetoday."1.____ "Youareyellow.""Hehasagreenthumb.""Hehastoldawhitelie."2____ andsoon.Andshewenttotheteacherwithhelp.3._____ Mary:MrsSmith,thereisacolorineachofthesentence.4_____ Whatdotheymean? MrsSmith:IneverydayEnglish,Mary,bluesometimesmean5_____ sad,yellowafraid.Personwithagreenthumbgrowsplantswell.6____ Andawhitelieisnotabadone. Mary:Wouldyougivemeaexamplefor"awhitelie"?7_____ MrsSmith:Certainly.NowIjustgiveyousomecakes.Infact,8_____ youdontlikeit,butyouwontsayitInsteadof,yousay9_____ "Yes,thanks,Imnothungry."Thatsawhitelie.10_____ Mary:Oh,Isee,thankyouverymuch. 书面表达 根据下面的提示，用英文写一篇介绍中国义务教育的文章。介绍须包括以下内容： 1.上学的年龄；2.开学的时间；3.学制情况（小学六年，初中三年）； 4.所学课程；5.收费情况；6.义务教育的特点。 注意：1.词数100左右； 2.文章的题目已为你写好。 CompulsoryEducationinChina 参考答案 A级（基础训练） 1．no-smoking改为non-smoking2.去掉will 3.Fit改为suit4.in改为with5.providing改为provided 6.from改为with7.iswill之间添加冠词a 8.去掉have，或将have改为had9.to改为for 10.去掉From B级（创新提高） 单项选择 1—5BBADB6—10ABDCA11—15CCABB 完形填空 1—5ABBAD6—10CABAB11—15ADCAB16—20DCBDB 阅读理解 1—5ABDCD6—10ADBAB 短文改错 1.(like)-as2.√3.(with)-for4.(sentence)-sentences5.(mean)-means 6.person前加A7.me(a)-an8.(cakes)-cake9.去掉of10.(Yes)-No 书面表达 Onepossibleversion: CompulsoryEducationinChina InChina,schoolbeginsonSeptember1.Childrengotoschoolwhentheyaresixyearsold.Childrenshallstudyforsixyearsinprimaryschool,wheretheywilllearnChinese,maths,English,music,drawing,P.E.andsoon.Whentheyhavefinishedprimaryschool,theywillenterjuniorschool,wheretheywilllearnothersubjects,suchasphysics,chemistry,politics,history, geography,biologyandsoon.Theyshallstudyfor3yearsinjuniorschool. Duringthecompulsoryeducation,parentsonlyhavetopaythefeesofbooksandexercisebooksfortheirchildren’seducation.Accordingtothelaw,it’sparents’dutytosendtheirchildrentoreceivethecompulsoryeducation. 课文翻译 全民教育 1986年，中国政府提议一项立法，即到2000年为止，每一位中国儿童必须接受九年义务教育。尽管实现这个目标还有诸多问题，可是结果是极其成功的。据报道，截止到2004年报99%的中国学龄儿童上了小学。 与其他国家一样，中国政府意识到了公民的未来幸福与教育是紧密相关的。2000年世界教育论坛召开，会上数字表明，全球有一亿一千三百万儿童上不了学。在论坛会上，联合国教科及组织的成员国做出一项承诺：到为止，要为所有儿童提供完美的、免费的及高质量的小学义务教育，即所谓的“全民教育”。这些国家现在试图让每个儿童入学，它们所经历的困难与中国相似。 首先，重要的是要抱有一种积极的态度。在一些地方，那是农业扮演着重要角色。人们认为教育对他们不那么举足轻重，父母亲对让孩子摆脱田间劳动的任何事情都表示怀疑。政府不得不向他们解释儿童、家庭及社区能够从教育中得益多少，而改变传统的观念可不是那么轻而易举。中国和其他国家都发现，尤其在农村地区，孩子确实去上学了，而他们有经常逃学，继而辍学这一倾向。在一些国家，父母尤其不愿把女孩送到学校就读，由于习惯上重男轻女的缘故吧。 中国人口众多，那就意味着学校不得扩大来接纳如此多的学生。现在的师资有些短缺，即使人口少的国家也有这种情况。在土耳其和凯科斯群岛，那里人口不到2万人，一些学校里的学生如此少，以致于几个不同年级的学生在同一个教室里上课。人口的分布状况也能影响教育体制。在中国，大多数人生活在东部地区，这种情况又导致了大班化。然而，偏远地区及西部省份人口较少。这些地区的学校不能为每个年级的少额学生提供教师，因此让他们编入混合班。在澳大利亚的北部及中部地区，人口稀散，一些家住农村的孩子离最近的学校远达1000公里，为了解决这一问题，澳大利亚政府采用了“远程教学法”，让学生使用两用的收音机和邮件上课。 在一个国家里所有儿童能够接受教育，其成功之处还要仰赖其经济水平。在许多发展中国家，国家拿不出足够的钱为所有孩子提供教室、课桌、椅子、书籍。为了装备学校设施，这些国家政府几乎完全依赖外国，国际组织，例如世界银行，及非政府组织，诸如“救救孩子”的援助，其他国家得到特别项目的帮助。在中国，世界银行和“救救孩子”，帮助欠发达省份的学校。一些大公司及个人也通过“希望工程”向学校捐助。 甚至世界上最富有的国家也面临着一些问题。美国发现，确保让每个学生受到同样的教育是不容易的，美国有1/3的学生生活在农村，要开足他们充足的课程决非易事。远程教学帮了大忙。现在在很小的农村学校。许多儿童使用电脑软件、电子邮件及录像实况上课。中国也采用了“远程教学法”（如电视），并且在1999年，教育部在中西部地区引进了计算机化教学网络。 中国政府克服了人口和经济问题来完成“九年义务教育”目标。现在，一对夫妻生一个孩子，他们很有信心把孩子送到学校去，可是在亚洲及非洲的最不发达国家里情况迥异，在这此国家，一些人甚至喝不上新鲜的水，得不到基本的健康保障，尽管有国际社会的援助，要实现“全民教育”这一目标任务仍然艰巨。 综合技能： 我们如何学习 你班里的同学在许多方面是有差异的。你们都有不同有性格、能力和外表。在另一些方面，你们有好多共同点。当然，你们年龄相同，民族相同，也可能你们在课外时间具有相似的爱好和兴趣。你们也都在上学，在同一个班级。但是你知道吗？虽然你们在学习相同的科目，你们可能正在以不同的方式学习。 1.学习方式理论表明不同的人具有获取信息的不同的方法并且使用不同方法来展现他们的智力和能力。虽然专家有许多关于学习的观点和学习分类，但是人们以三种基本的方式学习是很清楚的：通过视觉学习、通过听觉学习、通过实践学习。 2.当学习新东西时，如果你较喜欢阅读这些信息，你可能是一个通过视觉学习的学生。这些学生喜欢清晰地观察老师的面部表情和身体语言，而且常常坐在教室的前面。他们详细地记笔记，通过图像思考能很容易地从带有简图、图表、图画和照片上吸取信息。 3.有些学生发现通过老师讲解而学习新概念最容易，他们是通过听觉学习的。听逸闻趣事，畅谈事物是这些学习者在大声朗读、使用录音得新知识的最好方法。他们密切关注讨论的内容和事情讨论的方式，例如语音和语速怎样体现谈话者的情感。 4.通过初中学习意味着考察环境，通过活动和接触搞清楚事情。拥有这种学习方法的学生采取亲身初中的教育态度，喜爱做实验和调查。他们不喜欢长时间的静坐，有时候发现在读书和听课时很难集中注意力。 老师常把研究人们的各种学习方式作为他们的授受培训的一部分。他们选取了适合学生不同学习风格的各种活动。然而，时间、空间和资源的限制常常使老师不可能给全体学生提供最好的锻炼。如果你意识到了自己的学习方式，你自己可以做许多事情来改善你的学习技巧，找到完成学习任务的最合适的方法。结果你将能够处理好自己的学习，高效率地学到更多的知识。 文章来源：//m.jab88.com/j/66434.htmlUnit5Gettingthemessage
Unit5Gettingthemessage(Reading:advertising)
STEP1CarefulreadingChoosethebestanswers:
1.Thewordadvertisingmeanstomakeaproductknownto.D
AmanagersthroughbroadcastBleadersbyradios
CfirmsbyprintednoticesDpeopleinvariousways.
2.Oneadvantageofadvertisingisthatithelps.A
AincreaseproductsalesBmakeaproductmoreexpensive
CincreaseproductionDreducethecostsofaproduct
3.Advertisingisahighlydeveloped.B
AinformationBindustryCtradeDscience
4.Thedevelopmentofradio,television,cinema,magazinesandnewspapershaswiththedevelopmentofadvertising.B
AfollowedupBgonehandinhandCgonebehindDtakenplace
5.Thebestchancetoreachcustomersisto.C
AsellthemtheproductBsellthemwhatmoneycannotbuy:love,happinessandsuccess.
CappealtotheiremotionsDreducethepriceoftheproducts.
6Thedevelopmentofmediahasgonehandhandthedevelopmentofadvertising.C
A.by;byB.by;withC.in;withD.in;by
8.Peoplereacttoadvertisementsindifferentways.Because.A
A.adsareusefulandentertainingtosomepeoplewhileannoyingtoothers
B.adsareusefulandentertainingC.adsareannoying
D.adsarenotonlyusefulandentertainingbutannoying
9.Whenwebuyanexpensiveproduct,canhelpusmaketherightdecision.B
A.sellersB.adsC.ourfriendsD.defenders
10.NotalladsareusedtopromoteaproductortoincreaseacompanysprofitsmeansD
A.alladsareusedtopromoteaproductortoincreaseacompanysprofits
B.fewadsareusedtopromoteaproductortoincreaseacompanysprofits
C.noadsareusedtopromoteaproductortoincreaseacompanysprofits
D.alladsarenotusedtopromoteaproductortoincreaseacompanysprofits
11.Inordernottobecomeeasytargetforadmakers,wemust.A
A.distinguishbetweenfictionandfactsB.watchTVmoreoften
C.believealltheadsD.neverbelieveanyads
12.Thebestchancetoreachcustomersfortheadvertisersist.A
A.appealtotheiremotionsB.makeinterestingpictures
C.givecustomersproperpricesD.sendmessagestocustomers
13.Paragraph4ismainlyabout.C
A.adsmustincreasetheproductionB.adsmustreducethepriceoftheproduction
C.adsmusthelpcompaniesandcustomersD.adsmustmakeaproductmoreexpensive
14.WhichsentencetellsusthemainideaofParagrah5C
A.Themostimportantfunctionofadvertisingistointroducethepricesoftheproducts.
B.Themostimportantfunctionofadvertisingistointroducethetypesoftheproducts.
C.Themostimportantfunctionofadvertisingistointroducenewproducts.
D.Themostimportantfunctionofadvertisingistointroducethecompanywheretheproductscomefrom.
15.WhyisadvertisingpopularC
A.Becauseadsarefoundinnewspapers.B.BecauseadsarefoundontheInternet.
C.BecauseadsarefoundonTV.D.Becauseadsarefoundeverywhere.
16.Wecaninferfromthelastsentenceofthetextthat.C
A.wemustlearntobelieveadsB.wemustlearntoacceptads
C.wemustlearntoanalyseadsD.wemustlearntoaccuseadsSTEP2Findoutthemainideaforeachparagraph
Pa1:Adsarefoundalmosteverywhere
Pa2:Peoplereacttoadvertisementsindifferentways.
Pa3:Thebasicprincipleofadvertisementsistoinfluencecustomerschoices.
Pa4:Adshelpcompaniesandcustomersnavarietyofways.
Pa5:themostimportantfunctionofadvertisingistointroducenewproducts.
Pa6:Governmentsandotherorganizationsuseadstomakepeopleawareofgovernmentpoliciesandsocialproblems.
Pa7:Customersshouldbecarefulofillegalads.
Pa8:Customersshouldlearntoprotectthemselvesfromfalseadsandmakesmartchoices.STEP3TorF
1.Peoplereacttoadvertisementsindifferentways.()
2.Thebasicprincipleofadvertisingisfairlydifficult.()
3.Sinceanincreaseinsalesmeansanincreaseinproduction,thepricemaybeincreased,too.()
4.Truthfuladsprovidegoodinformationthathelpscustomerstodecidewhethertheywantorneedtheadvertisedproduct.()
5.Perhapsthemostimportantfunctionofadvertisingistoincreaseacompanysprofits.()
6.Byusingthetechniquesdevelopedbytheadvertisingindustry,governmentsandothernon-profitorganizationscanspreadknowledge,changeattitudesandimprovesociety.()
7.Alladsarenotusedtopromoteaproductortoincreaseacompanysprofits.()STEP4Scanthetextquicklyandunderlineadvantagesanddisadvantagesmentionedinthetest.Areadvertisementsgoodorbadforpeople?
Makealistofadvertisementanddisadvantagesofadvertisements.
AdvantagesDisadvantages
ProvideinformationMisleadcustomers
IncreasesalesGivefalseorincorrectinformation
MakethepublicawareofsocialproblemRaisethepriceofproducts
Cutcostsofnewspapersandmakethemcheaper.TaketoomuchtimeorspaceonTVornewspapers
THEHISTORYOFADVERTISEMENT
1.thefirstformofadvertising:inGreeceandEgyptaround1500B.C.
2.thefirstprintedadvertisement:inLondon1477
3.thefirstcommercialsonradiabout1920
4.thefirstcommercialonTV:afterWorldWar2STEP5COMPLETETHEFOLLOWINGOFTHEPASSAGE
Advertisingisahighly_________industry.Ithasgone______________withradio,televisionandothermedia.
However,people______toadsindifferentways.Defendersthinkadsareusefulandhelpfulandhelpconsumersmake_________choices.Butcritics_______companiesofusingadstomisleadus.Advertising__________customerschoicesbyintroducingabrandnameand___________productswithcustomersneeds.Therearesomanyadsforcustomers,soadvertiserstrytogettheirmessage______by___________totheir
emotions.
Adshelpcompaniesandcustomersina__________ofways.Theycanhelpcompanies________salesand_______theprices.Meanwhile,theyhelpcustomerschooseamongalltheavailableproducts.Infact,truthfuladsprovidegood____________,andhelpcustomerscomparefeatures,functionsandcosts.Somegovernmentsnametheirspokesmanorspokeswomantomakepeople_______oftheirsocialproblemsandpolicies.
Customersshouldprotectthemselvesbykeepingan_____outforbadads,______________betweenfictionandfactsandmakinggoodchoices.Wordsandexpressions.
1.convey:vt.
1)expressconveysth/that~onesfeelings~mybestwishestosb.~that~how
Wordsfailedtoconveymyfeelings.
Pleaseconveymybestwishestohim.
Herletterconveysthatshehasawarmheart.
WordscannotconveyhowhappyIam.
2)=take/carryconveytoconveyfromThesearefactswemusttakeintoconsideration.
Safedrivingisgoodbecauseittakesintoconsideringthelivesofpeople.
Forabighouse,thepriceisfairlycheap,youhavegottotakethemoneyyoullspendonrepairsintoconsideration.
Letstakeintoconsiderationtheconsequenceofhastydecision.
Wemusttakelocalconditionsintoaccount.
3.chargen.inchargeofinthechargeoftakecharge(of)
Sheis__________thesalesdepartment.
Thepatientis____________ofthenurse.
Thechildrenwereleft_____________aneighbor
4.blame1)betobme
Iamnottoblameforthemistake.Thedriverwasnottoblameforthetrafficaccident.
2)blamesb.forsthblamesth.onsb
Dontblameyourmistakesonothers.
Heblamedhisfailureonhisfather.
Heblamesyouforneglectofduty.
5.reactreactto
Howdidhereacttoyoursuggestion?shereactsbadlytothiskindofmedicine.shereactedtotheinsultbyturningherbackonhim.
6.accuseaccusesbofsth
Theyaccusedhimoftakingbribes.
Johnwasaccusedofstealingacar.
Tomsteacheraccusedhimofcheatingintheexam.
7.associate
associatewith
1)Idontwanttobe~edwiththataffair.
2)Hisfatherdoesntlikehimtobe~edwithsuchpeople.
3)Doctorsarealways~edinchildrensmindwithinjectionsandpains.
8.getacross
1)getsbacross
Thegeneralfinallygothistroopsacrosstheriver.
Wouldyoupleasehelpmetogetthechildrenacrossthestreet?
2)getsthacrosstosb
Hewasunabletogetacrosstotheaudiencewhathemeant.Theteachertriedtoexplaintheproblem,buttheexplanationdidnotgetacrosstotheclass.
9.appeal
1)appealtosb.=attractsb
Thisnovelwillappealtothepublic.
Brightcolorsappealtosmallchildren.
Thesepicturesdonotappealtome.
2)appealtosbforsth=asksbforsth
appealtosbtodosth
Thelostchildappealtothepolicemanforhelp.
Thestudentsappealedtothedirectortohelpthemgetcostumesfortheperformance.
3)
Hedecidedtoappealtoahighercourt.
JohnfirstappealedtotheGovernor,thentothePresident,butheneverreceivedareply.
9.keepaneyeout
keeponeseyesopen
Ivelostmyring----couldyoukeepaneyeopenforitwhileyoucleanthehouse?
Remembertokeepyoureyesopenforalargebluetruck.
10.attach
1)attachsthtosw
Pleaseattachapresentphotographtoyourapplicationform.
Thecalendarisattachedtothewallbyanail.
2)attachto
Thehospitalisattachedtothemedicalcottage.
Heisfoolishlyattachedtooldcustoms.
Theboyisdeeplyattachedtohisparents.
11.makesense
Itmakessensestolookafteryourself.
Thissentencedoesntmakeanysense.
Readitandtellmeifitmakessense.Exercise
1.---Howdoyoudealwiththedisagreementbetweenthecompanyandthecostumers?
---Thekey_____theproblemistomeetthedemand_____bythecustomers.
Atosolving;makingBtosolving;made
Ctosolve;makingDtosolve;made
2.---Whydidyouleavethatposition?
---I_____abetterpositionatIBM.
A.offerB.offeredC.amofferedD.wasoffered.
3.Icouldntdomyhomeworkwithallthatnoise_______
A.goingonB.goesonC.wentonD.togoon
4.Theprizeofthegameshowis$30,000andanallexpenses_____vacationtoChina.
A.payingB.paidC.tobepaidD.beingpaid.
5.Itsnecessarytobepreparedforajobinterview.______theanswersreadywillbeofgreathelp.
A.TohavehadB.HavinghadC.HaveD.Having.
6.Whenaskedbythepolice,hesaidthatheremembered_____attheparty,butnot_______
A.toarrive;leavingB.toarrive;toleaveC.arriving;leavingD.arriving;toleave
7.Havingatripabroadiscertainlygoodfortheoldcouple,butitremains______whethertheywillenjoyit.
AtoseeBtobeseenCseeingDseen
8.Idontwant____likeImspeakingillofanybody,butthemanagersplanisunfair.()
A.tosoundB.tobesoundedC.soundingD.tohavesounded
9.Withalotofdifficultproblems,thenewly-electedpresidentishavingahardtime.
A.settledB.settlingC.tosettleD.beingsettled
10.When,themuseumwillbeopentothepublicnextyear.
A.completedB.completingC.beingcompletedD.tobecompleted
11.InsomepartsofLondon,missingabusmeans______foranotherhour.
A.waitingB.towaitC.waitD.tobewaiting
12.____inawhiteuniform,helooksmorelikeacookthandoctor.??
A.DressedB.TodressC.DressingD.Havingdressed
13._________fromhearttroubleforyears,ProfessorWhitehastotakesomemedicinewithhimwhereverhegoes.
ASufferedBSuffering
CHavingsufferedDBeingsuffered
14._________bloodifyoucanandmanyliveswillbesaved.
AGivingBGiveCGivenDTogive
15.Tonywasveryunhappyfor___totheparty.
A.havingnotbeeninvitedB.nothavinginvited
ChavingnotinvitedD.nothavingbeeninvited
16.The___boywaslastseen___neartheEastLake.
A.missingplayingB.missingplay
C.missedplayedD.missedtoplay
17.In1636,Harvardisoneofthemostfamousuniversities____intheUnitedStates.
A.BeingfoundedB.ItwasfoundedC.FoundedD.Founding
18.Hesentmeane-mail,___togetfurtherinformation.
A.hopedB.hopingC.tohopeDhope
19.Youshouldhavethankedherbeforeyouleft.
Imeant_______,butwhenIwasleavingIcouldntfindheranywhere.
A.todoB.toC.doingD.doingso
20.Daddydidntmindwhatweweredoing,aslongasweweretogether,__________fun.
A.hadB.haveC.tohaveD.having
21.Allthepreparationsforthetask______,andwerereadytostart.
A.completedB.completeC.hadbeencompletedD.havebeencompleted
22._________moreattention,thetreescouldhavegrownbetter.
A.GivenB.TogiveC.GivingD.Havinggiven
23.Thepicture______onthewallispaintedbymynephew.
A.havinghungB.hangingC.hangsD.beinghung
24.WhenIgotbackhomeIsawamessagepinnedtothedoor,____"Sorrytomissyouwillcalllater."
A.readB.readsC.toreadD.reading
25.Withthedoor___on,thethiefsheart___faster.
A.knocked;beatB.beingknocked;beatC.beingknocked;hitD.beat;hit
26.InordertoimproveEnglish,__.
A.Jennysfatherboughtheralotoftapes
B.Jennyboughtalotoftapesforherself
C.alotoftapeswereboughtbyJenny
D.alotoftapeswereboughtbyJennysfather
27.Havingbeenattackedbyterrorists,________.
A.doctorscanetotheirrescueB.thetallbuildingcollapsed
C.anemergencymeasurewastakenD.warningsweregiventotourists
28.Everything___intoconsideration,theyoughttohaveanotherchance.
A.totakeB.tobetakenC.takenD.taking
29.LindaworkedfortheMinnesotaManufacturingandMiningCompany,____as3M.
A.knowingB.knownC.beingknownD.tobeknown
30.Newsreportershurriedtotheairport,only__thefilmstarshadleft.
AtotellBtobetoldCtellingDtell
key
1---15BDABDCAACAAACBD16---30ACBBDDABDBBBCBB高三英语教案Unit5Gettingthemessage(含知识点讲解)
I.词组
1.take…intoconsideration考虑到……
2.complain(tosb.)about…向某人抱怨……
3.makeacomplaint提出投诉
4.incharge（of）主管，看管，掌管
inthechargeof……在……的主管之下
takecharge（of）掌管，负责，（物）不受控制
atone’sowncharge自费
freeofcharge免费
5.weightlossproducts减肥产品
6.loseweight减肥
7.beangrywithsb.aboutsth.因某事生某人的气
8.beupsetabout/by/oversth.因……而感到烦恼
9.betoblame该受责备，应承担责任
10.overtheradio通过无线电
11.ahighlydevelopedindustry高度发达的产业
12.gowith与…同行，与…相配，
13.handinhand手拉手，同步地，
14.makeinformedchoices做出明智的选择
15.accusesb.ofsth.因……而控告某人
16.associate…with…把……和联系起来
beassociatedwith与……有关，与……有瓜葛
17.get…across通过…，使……被理解
18.largeamountsof…大量的19.appealtosb.吸引某人
appealtosb.todosth呼吁某人做……
appealfor恳求，呼吁
20.avarietyof多种的
21.againandagain再三地，反复地
22.makesb.awareofsth.让某人明白……
23.allowsb.todosth.允许某人做……
24.armsb.withsth.用……来武装自己
25.dealwith处理，解决（问题），和某人做生意，涉及，论及，探讨（某个主题），控制（感情问题）
26.keepaneyefor留心
27.withthepurposeof…目的是……
28.pointout指出
29.attractone’sattention吸引某人注意
30.makesense讲得通，有意义
makenosense毫无意义
makesenseof弄懂……的意义
31..attachto系;贴;固定;附着
attachto/connectwith附着/联想
attachimportanceto给予重视
32.ataloss困惑
33.profitby/from得益于
34．thinktwice慎重考虑II.过程
(1)Tolearnsomewordsandexpressions.
(2)Tousethewordsandexpressionscorrectly
1advertisev_为---做广告__________
advertisementn广告_[C]__________
advertisingn广告业,广告__[U]__________
advertisern广告__登广告的人__________
advertiseasoap宣传肥皂_____________
advertiseforanewsecretary登广告招聘新秘书_____________
eg:(1)Amysaw_____inalocalnewspaperateachingpostatahighschoolclosetowhereshelived.
AadvertisedBadvertisesCadvertisingDadvertisement
(2)Nowadays,somestarslike_____becausetheycan_____alotofmoney.
Aadvertisements;bringBadvertising;makeCtoadvertise;earnDmakingadvertisementsmake
2considerv___________考虑干-----
____________认为-------
considerationn________
consideringprep___考虑到_______
eg(1)你应该考虑到你的健康状况._Youshouldtakethestateofyourhealthintoconsideration
(2)______hehasonlyjuststarted,heknowsalotaboutit.
AConsideringBConsideredCToconsider
considerationn
(1).考虑[U][(+for/to)]
Thatmatteris__underconsideration____那件事正在考虑之中。
Beforewritingyouranswerspleasegivecarefulconsideration_to__thequestions.请在回答之前仔细考虑一下问题。
(2.)需要考虑的事;动机,原因[C]
Priceandqualityarethetwochiefconsiderations.
价格和质量是两个主要考虑的问题。
(3).体贴;关心[U][(+for)]
He__showsnoconsideration____________________hiswife.他不体贴他的妻子。
词组：inconsiderationof=inreturnfor/onaccountof/becauseof_回报/由于_take---intoconsideration=takeaccountof/take…intoaccount_考虑__________
underconsideration__考虑中onnoconsideration_决不_outofconsiderationfor_出于_---的考虑
Youtakequalityintoconsideration.您必须要考虑到质量问题
Wemusttakeintoconsiderationourabilitytopaywhenweimportgoods.
我们进口必须考虑我们的支付能力。
Ialwaystakefuelconsumption（消耗）intoconsiderationwhenbuyingacar. 我买汽车时总要把燃油消耗量考虑在内.
Wemaytakeintoconsiderationacceptinggovernment-to-governmentornon-governmentloans（贷款）onlyiftheconditionspermit.（注意宾语后置） 只要条件合适，我们可以考虑接受政府间贷款或非政府间贷款。
underconsideration在考虑中，在研究中
3charge(1)使---充满avoice_chargedwithtension
(2)控告,指控charge----with
(3)要价,收费charge---for
(4)记在---帐上
(5)使承担：使承担任务、责任或义务：chargesbtodo/chargesbwith
Theychargedhimwiththetaskofwatchingtheyoungswimmers.
他们让他承担起看护年轻游泳者的任务
n(1)主管,看管__inchargeof_______________(由----掌管)
_inthechargeof____________(在---掌管下)
(2)费用,价钱_freeofcharge_____________(免费的)
(3)incharge最常见用法是作后置定语，也作表语；表示主管的，负责的：
theperson_incharge_________负责人；
theofficer_incharge_________主管警官；
Whoisinchargehere?这里谁负责？
eg
(1)Howmuchdidthehotelchargeyou_for______aroomforthenight?
(2)Thepolicechargedhim_with_____carelessdriving.
(3)Itissaidthatheisthemanagerofthecompany.Inotherwords,thecompanyisinthechargeof______________him.
4blameblamesbforsth
blamesthonsb
betoblame
eg
(1)---Whois______fortheaccident?
AtoblameBtobeblamed
(2)Don’tblameit_onhim__,_butonme.别怪他,该怪我。
Theyblamedthefailureon____George.他们把失败归咎于乔
(3)Theyblamedthesecretaryforthedelayoftheplan.
他们怪罪秘书造成计划延误。
5appealv(1)恳求,呼吁appealtosbforsth/todo
(2)对---有吸引力,感兴趣sth/sbappealtosb
(3)上诉appealto----against
eg:(1)对露营这种想法我从来不感兴趣__Theideaofcampingneverappealstome
(2)他不服判决而向高级法院上诉_Heappealedtothehighcourtagainsthissentence.
政府呼吁每个人要节约用水_Thegovernmentisappealingtoeveryonetosavewater.
appealn呼吁,请求；上诉
Hemadeonelastappeal_to__hisfather_to__forgivehim.
他最后一次恳求父亲宽恕他。
anappea__for___forgiveness
恳求原谅
Theteacherlistenedtohisappeal.
老师倾听了他的要求。
6keepaneyeoutfor注意,留言___________
keepaneyeon注意___________
keepwatch_注意,提防___________
keepback__扣留,隐瞒___________
keepout把----挡在外面_____________
keepoff__防止,避开,挡住____________
keepup_保持______________
keepupwith_跟上_____________
keep---fromdoing__阻止----干_____________
eg
(1)Theboss__keepedback_______100$frommysalarywithnogoodreasons.
(2)Itisimportantforustokeepup_________agoodstateofmindwhenwetakeanimportantexam.
(3)_Keepoff______thedog,Itmightbiteyou.
7attach---to----系在,附在;与---有联系
beattachedto迷恋,依恋
eg
(1)Heboughtahousewithagarageattachedalowprice.
(2)Doyouattachanyimportanceto_____whathesaid?
(3)Wehavegrownattached____totheoldhouseandwouldhatetomove.
8conveyvt.-veyed,-veying
(1).运送,搬运,转运[(+from/to)]
Passengersareconveyedbybustotheairterminal.
用公共汽车载送旅客前往航空站。
Thetruckconveyedmachineryacrossthecountry.
这辆卡车在全国各地运送机器。
(2.)传播(声音等)
Awireconveysanelectriccurrent.电线传导电流。
Wiresconveyelectricity.金属线导电。
(3).传达,传递,表达[(+to)][+(that)][+wh-]
Ifound__ithardtoconveymyfeelingsinwords我觉得难以用言语表达我的感情。
Iwillconveytheinformationtohim.我将把这消息通知他。
Ifyoullleaveamessage,Illconveyittohim.如果你愿意留下口信，我会转告他的。
(4).转让(财产等)[(+to)]
老农夫将其农场转让给儿子Theoldfarmerconveyedthefarmtohisson.
比较：convey，carry，transport，transmit
这些动词，当它们指人或物从一个地方向另一个地方运动时，可相互比较。
convey常常含有持续、有规律地运动或流动的意思。
carry适用范围很广，但常常表示运动时支撑着某物：
Thetraincarriesbaggage,mail,andpassengers.火车运送行李、邮件及乘客。
transport主要限于人或有形物体的常常是长距离的运动：
Hugetankersareusedtotransportoil.用巨型油轮来运输石油。
Thecityusesbusestotransportstudentstoschool.这城市用公共汽车载送学生去学校。
transmit指经过、发送或传播某物：
Pleasetransmitthestockcertificatesbyspecialmessenger.
请通过特种邮件投递将股票票证寄来。
Thecostoftransmittingbooksbyairisveryhigh.空运书籍的费用很高。Step2Whilereading
Readthetextquicklyandtrytogetgeneralideaofeachparagraph
Paragraph1__Adscanbefoundeverywhere
Paragraph2Peoplereacttoadsinavarietyofways
Paragraph3Thebasicprincipleofads
Paragraph4-6thefunctionsofads
Paragraph7
Paragroph8Step3Careful-reading
Questions:
(1)Howdopeoplereacttoads?Andwhy?
___inpara2________________________________________________________
(2)whatisthebasicprincipleofadvertising?
____para3_______________________________________________________
(3)Whataretheadvantagesofadvertising?
___para4-6_________________________________________________________
(4)Howbadadsmisleadconsumers?
__para7__________________________________________________________
(5)Howcanweprotectourselvesfromfalseads?
Para8
§1.1细枝末节
1.Thedevelopmentofmediahasgonehand___hand____thedevelopmentofadvertising.
A.by;byB.by;withC.in;withD.in;by
答案：C
2.Peoplereacttoadvertisementsindifferentways.Because.
A.adsareusefulandentertainingtosomepeoplewhileannoyingtoothers
B.adsareusefulandentertaining
C.adsareannoying
D.adsarenotonlyusefulandentertainingbutannoying
答案：A
3.Whenwebuyanexpensiveproduct,canhelpusmaketherightdecision.
A.sellersB.adsC.ourfriendsD.defenders
答案：B
4.“Notalladsareusedtopromoteaproductortoincreaseacompany’sprofits”means.
A.alladsareusedtopromoteaproductortoincreaseacompany’sprofits
B.fewadsareusedtopromoteaproductortoincreaseacompany’sprofits
C.noadsareusedtopromoteaproductortoincreaseacompany’sprofits
D.alladsarenotusedtopromoteaproductortoincreaseacompany’sprofits
答案：D
5.Inordernottobecomeeasytargetforadmakers,wemust.
A.distinguishbetweenfictionandfactsB.watchTVmoreoften
C.believealltheadsD.neverbelieveanyads
答案：A
6.Thebestchancetoreachcustomersfortheadvertisersisto.
A.appealtotheiremotionsB.makeinterestingpictures
C.givecustomersproperpricesD.sendmessagestocustomers
答案：A
§1.2主旨大意
7.Paragraph4ismainlyabout.
A.adsmustincreasetheproduction
B.adsmustreducethepriceoftheproduction
C.adsmusthelpcompaniesandcustomers
D.adsmustmakeaproductmoreexpensive
答案：C
8.WhichsentencetellsusthemainideaofParagraph5?
A.Themostimportantfunctionofadvertisingistointroducethepricesoftheproducts.
B.Themostimportantfunctionofadvertisingistointroducethetypesoftheproducts.
C.Themostimportantfunctionofadvertisingistointroducenewproducts.
D.Themostimportantfunctionofadvertisingistointroducethecompanywheretheproductscomefrom.
答案：C
9.Whyisadvertisingpopular?
A.Becauseadsarefoundinnewspapers.
B.BecauseadsarefoundontheInternet.
C.BecauseadsarefoundonTV.
D.Becauseadsarefoundeverywhere.
答案：D
§1.3推理判断
10.Wecaninferfromthelastsentenceofthetextthat.
A.wemustlearntobelieveadsB.wemustlearntoacceptads
C.wemustlearntoanalyseadsD.wemustlearntoaccuseads
答案：C
Step4Post-reading
Answerthefollowingquestions
1Whyisadvertisingpopular?
2Howdoseadvertisinghelpconsumersandcompanies?
3Whydoadvertisersoftenhavetoworktoattractpeople’sattention?
4Whatisa“bait-and-switch”ad?
5Makealistofadvantagesanddisadvantages.
Period4Languagepointsinreading
1handinhand
(1)手拉手地
(2)密切联系
小男孩和他母亲手拉手地Thelittleboywalkedhandinhandwithhismother.
肮脏与疾病是密切相关的.Dirtanddiseasegohandinhand
权和钱密不可分。Powerandmoneygohandinhand.
byhand手工,用手--__________
ononehand,ontheotherhand一方面,另一方面__________
give/lendsbahand帮忙__________
handin上交___________
handdown_流传__________
handout分发___________
eg:Thecustomishanded_down____fromgenerationtogeneration.
2react
reactto作出反应,反应
reacton/upon影响,起作用
reactagainst反抗，反对
reactwith/on发生化学反应
egHowdidshereact__to__thenews?
Howdidyourmotherreactto_thenews?Shereactedbygettingveryangry.
Thetworeactuponeachother.这两者互相影响。
Childrentendtoreact_against______theirparentsbygoingagainsttheirwishes.
Howdoacidsreactonmetals?
酸对金属会起怎样的化学反应?
Anacidcanreact__on__abasetoformasalt.
酸和碱反应会产生盐。
3.annoy
(1).惹恼,使生气;使烦恼beannoyedwithsb/beannoyedatsth
egHismother____him___beingsorudetotheirneighbors.
Aannoyedwith;forBannoyedfor;for
Cwasannoyedwith;forDwasannoyedfor;with
We’reannoyed_at___hisimpolitetreatmentofhisoldfriends.
他用这种不礼貌的态度对待老朋友,我们都感到气愤。
Thesoundoffootstepsonthebarefloor_annoyed_____thedownstairsneighbors.楼上地板的脚步声吵得楼下住户心烦。
(2)困扰,打搅
Thesefliesareannoyingme.这些苍蝇一直在打搅我4accuse---of指控,指责
egSheaccusedhimofstealingherwatch.她控告他偷她的表。
Heaccusedhisbossofhavingbrokenhisword.他指责老板不守信。
Hewasaccusedofmurder.有人指控他谋杀
6by+n/Ving=bymeansof
Someadsmisleadusbyshowing_____(show)picturesthatareonlypartlytrueorhavebeenchangedbetter.
7associatevn_association__________.
(1.)associate----with联想,把...联想在一起
TheyassociateturkeywithThanksgiving.他们把火鸡和感恩节联系在一起。
这样一场大雪你有什么联想?whatdoyouassociatewithasuchheavysnow?
(2)使联合,使结合[+with]
(3).使有联系Ididntwantto_beassociatedwithitatall.我根本不想与这事有牵连。
(4)结交,交往[+with]
He_associatewithallsortsofpeople他与各种各样的人交往。
Neverassociatewithbadcompanions.千万不要与坏人为伍
8getacross
(1).使...被理解,为人理解
Icouldntgetmypointacrossinthedebate.
在辩论中我无法清楚地表明自己的观点。
Hefounditdifficulttogethisideaacrosstothem.
他发现他难以使他们了解他的想法。
(2)使信服：使有说服力或可了解：
HowcanIgetacrosstothestudents?我怎样才能让学生心服口服
(3).(使)越过;(使)渡过Icantgetacrosstheriver.
9frequentadj.常见的；频繁的frequencyn频率frequentlyadv经常地
Ienjoyedhis_frequent_______visits.
我喜欢他经常来访。
Frequentfailuresdidnotaffecthismorale（士气）.
屡次失败都没有使他泄气。
Rainsare_frequent_hereinearlysummer.这儿在初夏季节常下雨。
10notall/both/every/everything/everyone/everywhere/always----并非
=all---not/both---not/not---every/---
eg:Alltheanwersarenotright.=Noneoftheanswersareright.__并非所有的答案都对
Itisnotalwayseasytospotabadad._____________________
11bebetterableto
12beawareof熟悉----了解------
学生们应该了解认真学习的重要性Studentsshouldbeawareoftheimportanceofstudy.
13figure
(1)外形;体形;人影
Isawafigureinthedarkness.我看到暗处有一个人影。
(2)体态;风姿保持身材_keepfigure_______________
Shehasanattractivefigure.
她有迷人的曲线。
Shehasaslenderfigure.
她身材苗条。
(3)人物;名人
Hehasbecomeafigureknowntoeveryone.
他已成了一个知名人物。
(4)数字
Wheredidyougetthosefigures?
你从哪儿得到那些数字的?
(5)图表;图解;插图
14distinguish---from
distinguish---betweenAandB
Translation:
一种高速发展的产业ahighlydevelopedindustry
对广告的反应reacttoadverstisements
作出明智的选择makeinformeddecisions
一方面,另一方面ononehand,ontheotherhand
将产品与消费者的需求联系起来associatetheproductwithcustomer’sneeds
将信息阐述清楚getinformationacross
投合-------情感appealto-----emotions
考虑成本takethecostintoconsideration
拥有事实和数据武装armedwithfactsandfigures
保持体形keepfigure
手拉手handinhand
负责,掌管inchargeof
留心,注意-------keepaneyeoutfor
他因为考试作弊被指责Hewasblamedforcheatingintheexam
辨别真伪distinguishbeweenfictionandfacts
让公众了解社会问题和政府政策makepeopleawareofsocialproblemsandgovernmentpolicies
认真思考,谨慎思考Step1Readingcomprehention
(1)Howdoesthelanguageusedinadsdifferfromordinarylanguages?
(2)Howdocompanieschoosenamesfortheirproducts?
(3)Whataretheadvantagesanddisadvantagesofusingastoryasanadvertisement?
(4)Whatisstrangeaboutthephrases“afreegift”and“anaddedbonus”
Step2Languagepoints
makesense
1mkesenseof
inasense某种程度上
eg:Themanagerhasgotagoodbusiness_____,sothecompanyisdoingwell.
AideaBsenseCthoughtDthinking
NomatterhowItriedtoread,thesentence_dosen’tmakesense_(我还是不懂这个句子)
Youarerightinasense_________butyoudon’tknowallaboutthefact.
2bargainfor/onsth期望;预备
bargainwithsbabout(over/for)sth与---讨价还价
It’sabargain_便宜货_____________
Abargainprice=atalowprice
Eg;Aftermuch_____,theshopowneragreeedtocutdownthepriceby20%.
AdebatingBtalkingCdisscussingDbargaining
3withthepurposeof_怀着_----的目的____________
onpurpose__故意地____________
4partly---andpartly----一方面----另一方面
我去那儿既是工作需要,有是为了娱乐
Iwenttherepartlyinbusinessandpartlyforpleasure.Education复习
Incertainareas,the“keyschool”concepthascomeunderfire.Indeed,thesuccessofthekeyelementaryandmiddleschoolshasbeenmeasuredtoooftensolelyintermsofthecollegeplacementofitsstudents,ratherthanonmoreobjectivemeasurementsoflearning.Furthermore,remnantsofthesamesortofelitismthatshutdownthekeyschoolsduringtheCulturalRevolutionhavere-emerged,leadingtoquestioningbyeducationauthorities.Nevertheless,thevastmajorityofstudentsgainingadmissiontoChina’scollegesanduniversitiesaregraduatesofkeyuppermiddleschools.Thus,keyschoolsarelikelytocontinuetothriveaslongastheyenjoythenearmonopolyofplacingstudentsincollege.
Finally,since1992,anewinformalcategoryofschoolshasemerged:theso-called“eliteschools.”Thesenon-governmentalschoolswithstate-of-the-artfacilitiesoftenchargeastronomicaltuitionfeesandcaterprimarilytochildrenofthenewandwealthyentrepreneurialclassinChina.“Eliteschools:existatalllevelsofeducation,fromkindergartenthroughhighereducation.(Formoreontheseschools,)
[点拨]:donate意思是givemoney、food、clothes、etc.tosb/sth译为“捐赠、赠送”。常见短语：donatesth.tosb/sth
[点拨]:ofsth
[点拨]：despite介词，意思是“不管、尽管、任凭”。注意固定短语：despiteoneself,译为“尽管（自己）不愿意”
[点拨]：commonadj.“常见的；普遍的；通常的”、“共有的；共同的”
[点拨]：suggest此处为“暗示；表明”之意，故从句谓语动词未使用表现虚拟形式的should+动词原形。
［点拨］：selectv.“挑选、选拔”,todo
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