每个老师需要在上课前弄好自己的教案课件，大家在用心的考虑自己的教案课件。教案课件工作计划写好了之后，这样接下来工作才会更上一层楼！有没有好的范文是适合教案课件？小编特地为大家精心收集和整理了“ProjectDevelopinganAdCampaign”，仅供您在工作和学习中参考。

ProjectDevelopinganAdCampaign
TeachingAims:
lTolearnaboutsomebasicinformationaboutanadcampaign
lToapplywhattheyhavelearnttodevelopanadcampaign
TeachingKeyPointsTeachingDifficulties:
Howtohelpthemtodevelopanadcampaign
Theusageofsomekeywords
TeachingProcedure:
StepOne:Reading
T:(Greettheclassasusual)Inthisunitwehavelearntwhatanadvertisementisandevenhavewrittenoneinthelastlesson.Thendoyouknowwhatanadcampaignis?
Ss:No.
T:Ok.Inthislessonwewillgoonwiththistopic.Pleaseopenyourtextbooksatpage18.Readthearticlesilentlyasquicklyaspossibletoanswerthefollowingquestions:
1)Whatisanadcampaign?
2)Whatmustyouhaveinmindwhenyoustartasuccessfuladcampaign?
3)Whatquestionsmustyoufirstconsiderinanadcampaign?
Ss:…
SuggestedAnswers:
1.Itisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.
2.Wemusthaveacleargoalandtargetaudienceinmind.
3.Wemustfirstconsiderthefollowingquestions:
Whoistheaudienceforouradcampaign?
Whatdowewantouradcampaigntosay?
Howdowereachouraudience?
T:Verygood!NowIthinkyouhavegotageneralideaofthepassage.Infact,nowadayspeopleallovertheworldusethemediatoadvertiseforthebenefitofthepublicorpublicwelfare.
StepTwo:Developinganadcampaign
T:Ok,nextwewillplanandconductanadcampaign,promotingapublicwelfareissue.Beascreativeasyoucan.Belowaresomestepsforyoutofollow.
Planning:
nWorkinsmallgroups.Decidewhatthesubjectofyouradcampaignwillbe.Chooseoneofthetopicslistedbeloworcomeupwithoneofyourown.
AnimalprotectionAnti-smokingAnti-drugsAnti-litteringThetopicofourcampaignwillbe:__________________________
(Makesurethatallthegroupmembersagreeonthetopictheychooseandthatdifferentgroupschoosetheirtopicsrelatively.)
Preparing:
nDiscussthefollowingquestionsandwritedownyouranswers:
1)Whoistheaudienceforouradcampaign?_______________
2)Whatdowewantouradcampaigntosay?_______________
3)Howdowereachouraudience?_______________________
(Askstudentstodiscussthethreemajorquestionsfirst.Makesureallthemembersoftheirgroupagreeontheanswers.)
nDiscussthetaskslistedbelowanddecidewhichgroupmemberwillresponsibleforeachtask.Writethenamesbesidethework.
Researchthetopicandtheaudience_____________________
Designalogoforthecampaign_________________________
Developasloganforthecampaign______________________
Choosetheformofthemedia__________________________
Writeanadcampaignproposal_________________________
Presentthecampaigntotheclass_______________________
(Inthissteptheyshoulddecidewhateachgroupmemberwillberesponsibleforeachtask.Rememberthemthattwoormorepeoplecanworkonthesametask.)
Producing:
(Ifpossible,letthestudentssurftheInternettofindinformationtheyneedfromvariousresourcesontheirtopic.Allthegroupmembersmustdiscusstheinformationfoundanddecidewhattoincludeintheadcampaign.Tcanhelpthemtolearnhowtoworktogethertocompletetheadcampaign.Setadeadlineforitiftheycannotfinishitinclass.)
Presenting:
nExplainwhoyourtargetaudienceis,whatthecampaigngoalis,whichformsofmediayouwilluse,andtalkaboutthelogoandtheslogan.
nAnsweranyquestionsraisedbyyourclassmatesaboutyouradcampaign.
nPostyourlogoandsloganonthedisplaywallofyourclassroom.
StepThree:LanguagePoints
1)have…inmind考虑/想到/记得…
e.g.Whodoyouhaveinmindforthejob?
e.g.It’shardtohaveallthenewwordsinmindinsuchashorttime.
2)trytodosth努力试图做某事（未必成功）
trydoingsth尝试做某事（表示方法的改变，与以往不同）
e.g.Tomtriedtopersuademetogiveupsmokingbutfailed.
e.g.Whynottrygoingtoschoolonfoottoday?
3)havethechancetodosth
havethechanceofdoingsth有机会/可能做某事
bychance偶然地
chancetodosth碰巧做某事
4)appealto…迎合/吸引/呼吁…
e.g.Thegovernmentisappealingtoeveryonetosaveresources.
e.g.Cartoonfilmsappealtobothchildrenandadults.
5)determinevt./vi.决定；决心
determinetodosth决定去做某事
bedeterminedtodosth决心做某事
6)beconcernedabout/for/over…关心/关注…
beconcernedwith…和…有关；关心…
beconcernedtodosth（很）想做某事
e.g.Nowadaysmoreandmorepeopleareconcernedaboutprotectingenvironment.
e.g.Iamconcernedtoknowyourdecision.
7)beparticularabout/over…对…挑剔/讲究
inparticular尤其；特别（作状语）
e.g.Tomisparticularaboutfoodandclothing.
e.g.HelikesreadingthebookswrittenbyLuXuninparticular.
StepFour:Homework:
TodoPartsB1andB2onpage91inWorkbook
TodopartsD1andD2onpage93inworkbook

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